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    Presentation (1) Presentation (1) Presentation Transcript

    • Presented by : Aziz 1
    • Table of Contents : • A brief history of the company and founder. • The company sales overseas. • Products. • Cultural differences. • Ethical aspects of the company. 2
    • Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
    • Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
    • Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
    • Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
    • Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
    • Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
    • Sales Overseas Cost 36.7% • 56 product. • Total revenue : 12.6 Billion Dollars. Profit 63.3% • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
    • Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
    • Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
    • Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
    • Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
    • Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
    • Cultural Differences • Kellogg's company known for introducing special brands that suites the targeted markets. • Kellogg's has the habit of respecting the targeted market own culture. • Kellogg's embraces the different ways of serving their products 6
    • Cultural Differences • Kellogg's company known for introducing special brands that suites the targeted markets. • Kellogg's has the habit of respecting the targeted market own culture. • Kellogg's embraces the different ways of serving their products 6
    • Cultural Differences • Kellogg's company known for introducing special brands that suites the targeted markets. • Kellogg's has the habit of respecting the targeted market own culture. • Kellogg's embraces the different ways of serving their products 6
    • Why is Kellogg's considered an ethical company ? 7
    • The Company Shares (K) for five year 8
    • The Company Shares (K) for five year 8
    • The Company Shares (K) for one year 9
    • The Company Shares (K) for one year 9