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Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
Itg Proposal Template 2010 (2)
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Itg Proposal Template 2010 (2)

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  • 1. The Coca-Cola Company
    Sponsorship Proposal
    ITG Motorsports
  • 2. In The Groove (ITG) Motorsports is for the fans.
    Our goal is to expand the fan experience.
    We want to bring NHRA racing closer to our fans by making the total race experience more accessible to our fans.
    We know that the more our fans are involved, the more passionate they become about our sport.
    We also know that the more passionate they become about our sport, the more they support the sponsors of our sport.
    We want our fans – and our sponsors – to have an INCREDIBLE EXPERIENCE with ITG Motorsports, and walk away saying, “I am glad I am connected with ITG Motorsports!”
    WHO IS ITG MOTORSPORTS?
    ITG
  • 3. The NHRA - National Hot Rod Association - is the sanctioning and governing body for the sport of drag racing.
    NHRA hosts drag racing events in the United States
    ESPN2, which has presented the NHRA Full Throttle Drag Racing series since 2001, announced in February 2009 that it will continue on as the exclusive television home of the NHRA through 2016
    NHRA Full Throttle Drag Racing Series is 24 races from February through November in four classes:
    Top Fuel Dragster
    Funny Car
    Pro Stock
    Pro Stock Motorcycle
    WHAT IS THE NHRA?
    ITG
  • 4. Pomona  (February 11-14) Kragen O'Reilly NHRA Winter Nationals
    Phoenix  (February 26-28) NHRA Arizona Nationals 
    Gainesville  (March 11-14) NHRA Gatornationals** 
    Charlotte  (March 25-28) Inaugural NHRA Nationals
    Las Vegas  (April 9-11) SummitRacing.com NHRA Nationals 
    Houston  (April 16-18) NHRA Gatornationals**
    Madison  (April 30-May 2) NHRA Midwest Nationals **
    Atlanta  (May 14-16) Summit Racing Equip. NHRA South. Nats. **
    Topeka  (May 21-23) O’Reilly NHRA Summer Nationals 
    Chicago  (June 3-6) United Association Rt. 66 NHRA Nationals ** 
    Englishtown  (June 10-13) United Association NHRA Super Nationals** 
    Bristol  (June 18-20) NHRA Thunder Valley Nationals
    Norwalk  (June 24-27) Summit Racing Equipment NHRA Nationals**
    Seattle  (July 9-11) NHRA Northwest Nationals
    Sonoma  (July 16-18) Fram Autolite NHRA Nationals **
    Denver  (July 23-25) Mopar Mile-High NHRA Nationals**
    Brainerd  (August 12-15) Lucas Oil NHRA Nationals**
    Memphis  (August 20-22) O’Reilly NHRA Mid-South Nationals**
    Indianapolis  (Sept 1-6)    Mac Tools U.S. Nationals**
    Charlotte  (Sept 16-19) NHRA Carolinas Nationals**
    Dallas  (Sept 23-26) O’Reilly Super Start Batteries NHRA Fall Nats.**
    Reading  (Oct 7-10) Toyo Tires NHRA Nationals**
    Las Vegas  (Oct 28-31) NHRA Las Vegas Nationals**
    Pomona  (Nov 11-14) Automobile Club of S. California NHRA Finals**
    ** Pro Stock Motorcycle included
    2010 NHRA RACING SCHEDULE
    ITG
  • 5. NHRA PROFESSIONAL CLASSES
    Top Fuel
    Funny Car
    Pro Stock
    Pro Stock Motorcycle
    ITG
  • 6. NHRA delivers:
    Up to 125,000 spectators per event
    2nd Largest Avid Motorsports Fan Base
    More than 130 hours of original programming in 2008
    All national events are televised on ESPN2 / ESPN2 HD
    Nearly 60 million viewers
    ESPN2 is available in more than 96 million households
    Increased viewership on ESPN2/ESPN2 HD
    NHRA POWERade Drag Racing Series total race weekend viewership increased 10.3% in 2007 from 2006
    NHRA viewership increased 47% from 2000 to 2007
    NHRA is diverse:
    2008 Diversity in Motorsports Award winner
    Of the full-time NHRA professional racers competing in 2007:
    7 were African-American and Hispanic; and
    6 were female
    NHRA DEMOGRAPHICS
    ITG
  • 7. NHRA is appealing to sports fans:
    32.6 million or 14.5% of the US Population has an interest in NHRA
    NHRA is appealing to fans:
    67% of NHRA fans are in the 18-49 Demographic
    51% of NHRA fans are in the 25-49 Demographic
    Youngest average age among major sports properties
    NHRA indexes the highest for 18 - 24 year old fans
    NHRA is appealing to men:
    77% of NHRA fans are Male
    NHRA is appealing to fans with buying power:
    55% of NHRA fans have annual income greater than $50k
    18% of NHRA fans have annual income greater than $100k
    NHRA FAN APPEAL
    ITG
  • 8. NHRA creates RELEVANT CONNECTIONS for sponsors
    98% of NHRA fans feel positively about Sponsors
    90& of NHRA fans are likely to try new product if a Sponsor of the sport
    88% of NHRA fans are likely to take part in a Sponsor promotion
    88% of NHRA fans are likely to purchase Sponsor product over non-Sponsor
    51% of NHRA fans have switched brands to support Sponsor
    NHRA events set the benchmark in event satisfaction
    for spectator events as researched by EventCorp
    (NFL, NBA, NHL, PGA, NASCAR, IRL, MLB, AFL)
    NHRA: GOOD FOR FANS & SPONSORS
    ITG
  • 9. ITG DRIVER PROFILE
    GARY DENSHAM (Funny Car)
    • Finished 10th in points in 2008
    • 10. Won the prestigious 50th Anniversary U.S. Nationals, Indianapolis
    • 11. 8-time NHRA National Event winner
    • 12. 6 “Number One” qualifying positions
    • 13. “Person of the Year” (Car Craft Magazine)
    • 14. 1996 Australian National Champion
    • 15. Set 2002 national speed record at 326.87 mph
    ITG
  • 16. The ITG Motorsports Hospitality Program is the most unique programwithin NHRA.
    We provide the relaxed environment that will stimulate business conversation, and facilitate networking relationships amongst our clients and guests – through these elements:
    Hospitality Tent supplying food and beverages for up to 1,000 people for the race weekend. 
    The tent can be customized to create an experiential marketing event to feature your brands and products, and provide online product purchasing capabilities
    6 individual kiosks and digital displays with brand messaging and themed-content capabilities
    Exclusive signage and activation availability that allows you to communicate your brand in an effective and experiential manner
    Our approach to sponsorship is unlike that of any other race team: we want to deliver a return on your sponsorship investment through incremental sales and developing qualified leads.
    The “special” value we bring to you is in the clients we will deliver to you. 
    If your client is not one of the typical 75,000 people who attend an NHRA race weekend, then ITG will bring your type of client to the race through our telemarketing efforts and PR campaigns
    ITG HOSPITALITY PROGRAM
    ITG
  • 17. ITG Motorsports has designed and created a “trade show” environment with its Hospitality Tent and Kiosks for you to present your brands, meet with your customers and sell your brands
    The hospitality tent also allow fans (up to 75,000 per race weekend) to join in the fun.
    Guests have access to all food, beverages, and trade show Kiosks along with access to the drivers and crew.
    Guests obtain their passes through ITGMotorsports.com and receive hospitality packages in the mail prior to the event.
    Hospitality packages include wristband admission to the Dog Pound, rain poncho, earplugs, logo T-shirt and ITG Motorsports fan club points card.
    ITG HOSPITALITY PROGRAM
    ITG
  • 18. “There’s considerable evidence that 10 years from now, NHRA could look back to 2008 and say it was a pivotal year.”
    - Michael Smith, Staff Writer, Sports Business Journal
    “NHRA is the place where corporate America is heading…”
    - Mike Hegedus, Senior Reporter, CNBC
    “NHRA is positioning itself for a growth period similar to the one NASCAR enjoyed in recent years.”
    - Rick Minter, Motorsports Reporter, Atlanta Journal Constitution
    “We're seeing it (NHRA) grow every year - it's one of the few sports to do so - and it's showing up in the various polls conducted over the last few years. NHRA has delivered for us, and we want to continue to deliver for NHRA. We both want to see those steady incremental gains year after year.”
    - Ben Reiling, Director of Motorsports Marketing, The Coca-Cola Company
    WHAT SPONSORS ARE SAYING
    ITG
  • 19. A sponsorship with ITG Motorsports will
    Deliver UNIQUE and RELEVANT sponsorship branding and activation that resonate with YOUR target demographics
    Leverage NHRA fan loyalty to YOUR products, services and promotions
    Be an EFFICIENT and EFFECTIVE marketing investment compared to the cost of other sports property sponsorship opportunities
    Result in better RETURN ON INVESTMENT through increased brand awareness and growth in sales from the unprecedented brand loyalty exhibited by NHRA fans and the high visibility the sponsorship in the sport offers to sponsors.
    For 2010, ITG Motorsports can deliver a truly unique sponsorship package – that delivers NHRA excitement and leverages NHRA’s benefits - at a competitive price.
    ITG SPONSORSHIP OPPORTUNITY
    ITG
  • 20. Primary Funny Car Sponsor for 4 races
    Full signage on car - full car logo integration (both doors, hood, front fenders, crew uniforms and trailer)
    A custom-designed paint scheme on car and transporter are additional
    Choice of 4 races (subject to availability)
    Full NHRA season is 24 drag races in 18 different states
    3 million onsite visitors at NHRA.com
    60 million viewers on ESPN2 and Speed Channel
    The right to allow an individual to wear Team uniform and assist the Team crew
    Sponsor integration on ITG Website identifying you as a Primary Sponsor during race week
    Sponsor integration in weekly PR releases identifying you as a Primary Sponsor
    Right to purchase Primary Sponsor rights for additional races for $20,000 per race
    Associate Funny Car Sponsor for other 20 races
    Partial signage on car - car logo placement (both rear panels and front fenders, with logo placement on crew uniforms and trailer)
    Sponsor logo placement, along with other Associate Sponsor logos, on ITG Website as an Associate Sponsor during race week and throughout the season
    2010 FUNNY CAR SPONSOR PACKAGE
    ITG
  • 21. ITG Hospitality Program
    Sponsor-themed content for broadcast on monitors in hospitality area
    Right to develop and execute customized marketing programming to promote your brands
    Right to distribute marketing collateral and branded items
    Primary Sponsor Hospitality Inventory
    50 Credentials per race
    Primary Signage within the hospitality tent
    Sponsor logo on table tops
    Right to “wrap” kiosks with Sponsor logo in hospitality area
    Associate Sponsor Inventory
    25 Credentials per race
    Secondary Signage within the hospitality tent (your Sponsor logo combined with other Associate Sponsor logos)
    Gary Densham Talent Usage Rights
    Wed – Fri of Race week: up to 1 hour in personal appearances on location
    Sat – Sun of Race week: no more than 30 minutes in personal appearances in the ITG Hospitality Tent
    PRICE: $250,000
    2010 FUNNY CAR SPONSOR PACKAGE
    ITG
  • 22. For more information, please contact:
    Jeff Flasco
    PresidentITG Motorsports714-661-3156jflasco@itgmotorsports.com
    ITG SPONSORSHIP OPPORTUNITY
    ITG

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