Itg Motorsports NHRA 2011 season sponsorship proposal

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Itg Motorsports NHRA 2011 season sponsorship proposal

  1. 1. Integralis<br />Sponsorship Proposal<br />ITG Motorsports<br />
  2. 2. In The Groove (ITG) Motorsports is for the fans.<br />Our goal is to expand the fan experience.<br />We want to bring NHRA racing closer to our fans by making the total race experience more accessible to our fans.<br />We know that the more our fans are involved, the more passionate they become about our sport.<br />We also know that the more passionate they become about our sport, the more they support the sponsors of our sport.<br />We want our fans – and our sponsors – to have an INCREDIBLE EXPERIENCE with ITG Motorsports, and walk away saying, “I am glad I am connected with ITG Motorsports!”<br />WHO IS ITG MOTORSPORTS?<br />ITG <br />
  3. 3. The NHRA - National Hot Rod Association - is the sanctioning and governing body for the sport of drag racing.<br />NHRA hosts drag racing events in the United States<br />ESPN2, which has presented the NHRA Full Throttle Drag Racing series since 2001, announced in February 2009 that it will continue on as the exclusive television home of the NHRA through 2016<br />NHRA Full Throttle Drag Racing Series is 23 races from February through November in four classes:<br />Top Fuel Dragster<br />Funny Car<br />Pro Stock<br />Pro Stock Motorcycle<br />WHAT IS THE NHRA? <br />ITG <br />
  4. 4. Feb. 24-27 KragenO'Reilly Auto Parts NHRA Winternationals Pomona, CA <br />March 10-13 Tire Kingdom NHRA Gatornationals     Gainesville, FL <br />April 1-3 SummitRacing.com NHRA Nationals Las Vegas, NV <br />April 14-17 VisitMyrtleBeach.com NHRA 4-Wide Nationals Charlotte, NC <br />April 29-May 1 O’Reilly Auto Parts NHRA Spring Nationals  Houston, TX <br />May 13-15 Summit Racing Equipment NHRA Southern Nationals   Atlanta, GA <br />May 20-22 NHRA Summer Nationals   Topeka, KS <br />June 2-5 NHRA SuperNationals     Englishtown, NJ <br />June 17-19 Ford NHRA Thunder Valley Nationals    Bristol, TN <br />June 23-26 Summit Racing Equipment NHRA Nationals     Norwalk, OH <br />July 7-10 O'Reilly Auto Parts Route 66 NHRA Nationals     Chicago, IL <br />July 22-24 MoparMile-High NHRA Nationals     Denver, CO <br />July 29-31 FRAM-AutoliteNHRA Nationals     Sonoma, CA <br />Aug. 5-7 O'Reilly Auto Parts NHRA Northwest Nationals  Seattle, WA <br />Aug. 18-21 Lucas Oil NHRA Nationals     Brainerd , MN <br />Aug. 31 – Sept. 5 Mac Tools U.S. Nationals presented by Lucas Oil     Indianapolis, IN <br />Sept. 15-18 O’Reilly Auto Parts NHRA Nationals     Charlotte, NC <br />Sept. 22-25 AAA Texas NHRA Fall Nationals     Dallas, TX <br />Sept. 29 - Oct. 2 Uni-Select Auto Plus NHRA Nationals     Reading, PA <br />Oct. 14-16 NHRA Arizona Nationals     Phoenix, AZ <br />Oct. 27-30 NHRA Las Vegas Nationals     Las Vegas, NV <br />Nov.10-13 Automobile Club of Southern California NHRA Finals    Pomona, CA  <br /> = Pro Stock Motorcycle event<br />ITG <br />
  5. 5. NHRA PROFESSIONAL CLASSES<br />Top Fuel<br />Funny Car<br />Pro Stock<br />Pro Stock Motorcycle<br />ITG <br />
  6. 6. NHRA delivers:<br />Up to 125,000 spectators per event<br />2nd Largest Avid Motorsports Fan Base<br />More than 130 hours of original programming in 2010<br />All national events are televised on ESPN2 / ESPN2 HD<br />Nearly 60 million viewers <br />ESPN2 is available in more than 96 million households<br />Increased viewership on ESPN2/ESPN2 HD<br />NHRA POWERade Drag Racing Series total race weekend viewership increased 12% in 2009 from 2010<br />NHRA viewership increased 49% from 2000 to 2010<br />NHRA is diverse:<br />2008 Diversity in Motorsports Award winner<br />Of the full-time NHRA professional racers competing in 2007:<br />7 were African-American and Hispanic; and <br />6 were female <br />NHRA DEMOGRAPHICS<br />ITG <br />
  7. 7. NHRA is appealing to sports fans:<br />32.6 million or 14.5% of the US Population has an interest in NHRA<br />NHRA is appealing to fans:<br />67% of NHRA fans are in the 18-49 Demographic<br />51% of NHRA fans are in the 25-49 Demographic<br />Youngest average age among major sports properties<br />NHRA indexes the highest for 18 - 24 year old fans<br />NHRA is appealing to men:<br />77% of NHRA fans are Male<br />NHRA is appealing to fans with buying power:<br />55% of NHRA fans have annual income greater than $50k<br />26% of NHRA fans have annual income greater than $100k<br />NHRA FAN APPEAL<br />ITG <br />
  8. 8. NHRA creates RELEVANT CONNECTIONS for sponsors<br />98% of NHRA fans feel positively about Sponsors <br />90& of NHRA fans are likely to try new product if a Sponsor of the sport<br />88% of NHRA fans are likely to take part in a Sponsor promotion<br />88% of NHRA fans are likely to purchase Sponsor product over non-Sponsor<br />51% of NHRA fans have switched brands to support Sponsor<br />NHRA events set the benchmark in event satisfaction<br />for spectator events as researched by EventCorp <br />(NFL, NBA, NHL, PGA, NASCAR, IRL, MLB, AFL)<br />NHRA: GOOD FOR FANS & SPONSORS<br />ITG <br />
  9. 9. ITG DRIVER PROFILES<br />GARY DENSHAM (Funny Car)<br /><ul><li>Posted two semifinal appearances in 2009
  10. 10. Finished 10th in points in 2008
  11. 11. Won the prestigious 50th Anniversary U.S. Nationals, Indianapolis
  12. 12. 8-time NHRA National Event winner
  13. 13. 6 “Number One” qualifying positions
  14. 14. “Person of the Year” (Car Craft Magazine)
  15. 15. 1996 Australian National Champion
  16. 16. Set 2002 national speed record at 326.87 mph</li></ul>FRED CAMARENA (Pro Stock Motorcycle)<br /><ul><li>2009: Qualified twice (Las Vegas 2, Pomona 2) in three appearances; Set career bests in e.t. and speed
  17. 17. 2008: Qualified in Sonoma
  18. 18. 2003: Established career-best performance numbers
  19. 19. 2002: Established career-best points finish (13th)
  20. 20. 1999: Finalist for NHRA Rookie of the Year; Finished 14th in the standings after racing at nine of the 14 Pro Stock Bike events</li></ul>ITG <br />
  21. 21. “There’s considerable evidence that 10 years from now, NHRA could look back to 2008 and say it was a pivotal year.”<br />- Michael Smith, Staff Writer, Sports Business Journal<br />“NHRA is the place where corporate America is heading…”<br />- Mike Hegedus, Senior Reporter, CNBC<br />“NHRA is positioning itself for a growth period similar to the one NASCAR enjoyed in recent years.”<br />- Rick Minter, Motorsports Reporter, Atlanta Journal Constitution<br />“We're seeing it (NHRA) grow every year - it's one of the few sports to do so - and it's showing up in the various polls conducted over the last few years. NHRA has delivered for us, and we want to continue to deliver for NHRA. We both want to see those steady incremental gains year after year.”<br />- Ben Reiling, Director of Motorsports Marketing, The Coca-Cola Company<br />WHAT SPONSORS ARE SAYING<br />ITG <br />
  22. 22. A sponsorship with ITG Motorsports will<br /> Deliver UNIQUE and RELEVANT sponsorship branding and activation that resonate with YOUR target demographics<br /> Leverage NHRA fan loyalty to YOUR products, services and promotions <br /> Be an EFFICIENT and EFFECTIVE marketing investment compared to the cost of other sports property sponsorship opportunities<br /> Result in better RETURN ON INVESTMENT through increased brand awareness and growth in sales from the unprecedented brand loyalty exhibited by NHRA fans and the high visibility the sponsorship in the sport offers to sponsors.<br />For 2011, ITG Motorsports can deliver a truly unique sponsorship package – that delivers NHRA excitement and leverages NHRA’s benefits - at a guaranteedprice.<br />ITG SPONSORSHIP OPPORTUNITY<br />ITG <br />
  23. 23. Primary Funny Car Sponsor<br /> Full signage on car - full car logo integration (both doors, hood, front fenders, crew uniforms, “Reverse Tradeshow” hospitality and trailer)<br /> A custom-designed paint scheme on car and transporter are additional<br /> Full NHRA season is 23 drag races in 18 different states<br /> 3 million onsite visitors at NHRA.com<br /> 60 million viewers on ESPN2 and Speed Channel<br />The right to allow an individual to wear Team uniform and assist the Team crew<br /> Sponsor integration on ITG Website identifying you as a Primary Sponsor<br /> Sponsor integration in weekly PR releases identifying you as a Primary Sponsor<br />Gary Densham Talent Usage Rights<br /> Wed – Fri of Race week: up to 1 hour in personal appearances on location<br /> Sat – Sun of Race week: no more than 30 minutes in personal appearances<br />PRICE: $1,000,000<br />2011 FUNNY CAR SPONSOR: PRIMARY<br />ITG <br />
  24. 24. Primary Funny Car Sponsor (example)<br />2010 FUNNY CAR SPONSOR: PRIMARY<br />FPO<br />FPO<br />ITG <br />
  25. 25. Associate Funny Car Sponsor<br /> Partial signage on car – partial car logo integration (both doors, front fenders, crew uniforms, hospitality and trailer)<br /> A custom-designed paint scheme on car and transporter are additional<br /> Full NHRA season is 23 drag races in 18 different states<br /> 3 million onsite visitors at NHRA.com<br /> 60 million viewers on ESPN2 and Speed Channel<br />Sponsor integration on ITG Website identifying you as an Associate Sponsor<br /> Gary Densham Talent Usage Rights<br /> Wed – Fri of Race week: up to 30 minutes in personal appearances on location<br />PRICE: $600,000<br />2010 FUNNY CAR SPONSOR: ASSOCIATE<br />ITG <br />
  26. 26. Associate Funny Car Sponsor (LG is the associate)<br />2010 FUNNY CAR SPONSOR: ASSOCIATE<br />ITG <br />
  27. 27. Funny Car Sponsor – Per Race<br /> Partial signage on car – partial car logo integration (both doors, front fenders)<br /> A custom-designed paint scheme on car and transporter are additional<br /> Full NHRA season is 23 drag races in 18 different states<br /> 3 million onsite visitors at NHRA.com<br /> 60 million viewers on ESPN2 and Speed Channel<br />Sponsor integration on ITG Website identifying you as an Associate Sponsor<br />Gary Densham Talent Usage Rights<br /> Wed – Fri of Race week: up to 30 minutes in personal appearances on location<br />PRICE: $55,000<br />2010 FUNNY CAR SPONSOR: PER RACE<br />ITG <br />
  28. 28. Per Race Funny Car Sponsor <br />2010 FUNNY CAR SPONSOR: PER RACE<br />ITG <br />
  29. 29. Primary Pro Stock Motorcycle Sponsor<br /> Full signage on bike - full bike logo integration (including crew uniforms, “Reverse Tradeshow” hospitality and trailer)<br /> A custom-designed paint scheme on bike and transporter are included<br /> Full NHRA pro stock motorcycle season is 17 drag races<br /> 3 million onsite visitors at NHRA.com<br /> 60 million viewers on ESPN2 and Speed Channel<br />The right to allow an individual to wear Team uniform and assist the Team crew<br /> Sponsor integration on ITG Website identifying you as a Primary Sponsor<br /> Sponsor integration in weekly PR releases identifying you as a Primary Sponsor<br /> Fred Camarena Talent Usage Rights<br /> Wed – Fri of Race week: up to 1 hour in personal appearances on location<br /> Sat – Sun of Race week: no more than 30 minutes in personal appearances<br />PRICE: $250,000<br />2010 PRO STOCK MOTORCYCLE SPONSOR<br />ITG <br />
  30. 30. Pro Stock Motorcycle Sponsor <br />2010 PRO STOCK MOTORCYCLE SPONSOR<br />ITG <br />
  31. 31. ITG “Reverse Tradeshow” HOSPITALITY PROGRAM<br />The ITG Motorsports Hospitality Program is the most unique programwithin NHRA. <br />We provide the relaxed environment that will stimulate business conversation, and facilitate networking relationships amongst our/your clients and guests – through these elements:<br />Hospitality Tent supplying food and beverages for up to 500 people for the race weekend.  <br />The tent can be customized to create an experiential marketing event to feature your brands and products, and provide online product purchasing capabilities<br />1-6 individual kiosks and digital displays with brand messaging and themed-content capabilities<br />Exclusive signage and activation availability that allows you to communicate your brand in an effective and experiential manner<br />Our approach to sponsorship is unlike that of any other race team: we want to deliver a return on your sponsorship investment through incremental sales and developing qualified leads. <br />The “special” value we bring to you is in the clients we will deliver to you.  <br />If your client is not one of the typical 75,000 people who attend an NHRA race weekend, then ITG will bring your type of client to the race through our telemarketing efforts and PR campaigns<br />ITG <br />
  32. 32. ITG Motorsports has designed and created a “trade show” environment with its Hospitality Tent and Kiosks for you to present your brands, meet with your customers and sell your brands <br />The hospitality tent also allow fans (up to 150,000 per race weekend) to join in the fun. <br /> Guests have access to all food, beverages, and trade show Kiosks along with access to the drivers and crew. <br /> Guests obtain their passes through ITGMotorsports.com and receive hospitality packages in the mail prior to the event. <br /> Hospitality packages include wristband admission to the Dog Pound, rain poncho, earplugs, logo T-shirt and ITG Motorsports fan club points card.<br />Kiosks are available to all fans in attendance to have the opportunity to view your products or services with online ordering and sign-up<br />ITG HOSPITALITY PROGRAM<br />ITG <br />
  33. 33. ITG Hospitality Program<br /> Sponsor-themed content for broadcast on monitors in hospitality area<br /> Right to develop and execute customized marketing programming to promote your brands<br />Right to distribute marketing collateral and branded items<br /> Primary Sponsor Hospitality Inventory<br />40 Credentials per race<br /> Primary Signage within the hospitality tent<br /> Sponsor logo on table tops<br /> Right to “wrap” kiosks with Sponsor logo in hospitality area<br />PRICE: $25,000 per race<br />(30 day notice is required)<br /> Associate Sponsor Inventory<br /> 25 Credentials per race<br /> Secondary Signage within the hospitality tent (your Sponsor logo combined with other Associate Sponsor logos)<br />PRICE: $15,000 per race<br />(30 day notice is required)<br />(Primary Sponsor is required)<br />2010 ITG HOSPITALITY PROGRAM<br />ITG <br />
  34. 34. For more information, please contact:<br />Jeff Flasco<br />PresidentITG Motorsports714-661-3156jflasco@itgmotorsports.com<br />ITG SPONSORSHIP OPPORTUNITY<br />ITG <br />

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