Your SlideShare is downloading. ×
Successful Methods of Engaging the University PR Office with the Folks at Home
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Successful Methods of Engaging the University PR Office with the Folks at Home

462
views

Published on

Bridging the Town & Gown Communications Gap …

Bridging the Town & Gown Communications Gap

Seizing Opportunities to Communicate & Collaborate

Engaging With the Community

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
462
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Successful Methods of Engaging the University PR Office with the Folks at Home!
    6th Annual University/City Relations Conference
    University of Colorado-Boulder
    Marc C. Whitt, Presenter
  • 2. Successful Methods of Engaging the University PR Office with the Folks at Home!
    Bridging the Town & Gown Communications Gap
    Seizing Opportunities to Communicate & Collaborate
    Engaging With the Community
  • 3. Bridging the Town & Gown Communications Gap
  • 4. Life has become much more complicated for the university PR person!
  • 5. Once upon a time…
    Prepared News Releases
    Wrote, Edited & Designed Publications
    Placed Advertising
    Organized Special Events
    Managed Photography Assignments
  • 6. Today’s Higher Ed PR World…
    Write and Respond to Hundreds of Emails Per Day
    Update Social Media Sites 2-3 Times Per Day
    Attend Several On-Campus Meetings Throughout the Day
    Put Out PR Fires
    Prepare Positioning Statements for the President
    Respond to Media During Campus Crises
    Maintain Consistent & Frequent Communication with Faculty & Staff
    Maintain Consistent & Frequent Communication with Students and Student Organizations
    Maintain Consistent & Frequent Communication with Governing Board
    Maintain Consistent & Frequent Communication with Alumni
    Maintain Consistent & Frequent Communication with Media
    Maintain Consistent & Frequent Communication with Legislative Leaders
    Respond to Early Morning Calls from Media that Work on a 24/7 News Cycle
    Organize Special Events
    Manage Institutional Identity/Branding
    Oversee Licensing Issues and Agreements
    Manage Photography Assignments
    Prepare Print & Electronic Newsletters
    Prepare Print & Electronic Media Kits
    Request & Organize Editorial Board Meetings for President
    Manage University-Wide Marketing Projects/Campaigns
    Attend More Meetings
    Prepare News Releases
    Come to Work Early and Leave Late
    Respond to Phone Messages on Office Land Line
    Respond to Phone Messages on Cell Phone
    Attend Professional Development Conferences
    Manage Issues
    And “All Other Duties as Assigned!”
  • 7. It’s no wonder this has now become the PR person’s survival tool of choice!
  • 8. Seizing Opportunities to Communicate & Collaborate
  • 9. Never underestimate the importance of the folks at home! They supported you first!
  • 10. CASE Community Relations Survey
    • 230 respondents/2,8oo surveyed with Community Relations involvement
    • 11. Stewarding donation; promoting lecture series; organizing a day of service in city; reviewing & awarding grants to local nonprofits.; packing/ mailing university sweatshirts to high school graduation events typical
    • 12. 2/3 surveyed don’t have “Community Relations” in title
    • No common office: PR & Marketing, Alumni, Development, General Administrative
    • 13. Community relations is strategic, has institution-wide impact
    • 14. Public institutions: government, economic development tie-ins
    • 15. Private institutions: fundraising, development-centered
    SOURCE: Mark Kembell, Office of the Dean, Oregon Health & Science School of Medicine, Council for Advancement & Support of Education, April 2009
  • 16. Eastern Kentucky University
    Examples of Engaging the PR Operation
  • 17. Southern Growth Policies Board Community Forum
    http://www.youtube.com/powerofmaroon#p/search/1/_yH1FKc7l7g
  • 18. Direct & Indirect Results of Community Forum
    February 2011 will mark 5th year
    Best attended community forum in South past 4 years
    Madison County youth engaged in dialogue with community leaders, vice versa
    Madison County Superintendent’s Teen Task Force expanded
  • 19. Ongoing efforts to support what will become Madison County’s FIRST comprehensive economic development plan!
    Cost? Nearly Nothing!
    Results? Priceless.
  • 20. Additional EKU PR Involvements
    Richmond Chamber of Commerce
    Richmond & Berea Chambers of Commerce
    Annual Leadership Trip
    Commerce Lexington Regional
    Public Policy Group
    Bluegrass Tomorrow
  • 21. EKU Center for the Arts Board (ex officio)
    International Town & Gown Association (City of Richmond/Eastern Kentucky University)
    Service Region Chambers of Commerce
  • 22. Engaging with Community
    Be Smart. Be Targeted. Use Time Well.
    And Make Things Happen!
  • 23. No need to be the Lone Ranger…
  • 24. You have some good people ready to be by your side!
  • 25. Become a trusted partner who helps break down silos…
  • 26. …without causing train wrecks!
  • 27. If you see an opportunity, step up and make it your job.
  • 28. Be level-headed…
  • 29. …and don’t stir up hornets. Your President and University don’t need it!
  • 30. Keep your local media well-informed and involved in the life of your institution. That includes the not-so-good news, too!
  • 31. Do more listening and less talking. You’ll learn more.
  • 32. Become a Cheer LEADER for your Community & University!
  • 33. Provide wise counsel for your President as you put your heads together to solve issues & generate ideas!
  • 34. Make a difference in someone’s life.
  • 35. Stand for Truth, Justice & the
    ITGA Way!
  • 36. Questions? Comments? Ideas?
    Prepared and Presented by Marc C. Whitt, Associate Vice President for Public Relations & Chief Communications Officer, Eastern Kentucky University, ©2011, International Town & Gown Association, Inc.