Followup

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One of our Website Workshops, discussing repeat visitors

One of our Website Workshops, discussing repeat visitors

More in: Technology , Business
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Transcript

  • 1. How To Turn Browsers Into Business Conversion by Conversation
  • 2.
    • Quick Introductions
    • Why you need to change your channel - from AM to FM
    • How to put AIDA to work - she's relentless!
    • Fi Fi Fo... Funnel - turn your website into a golden goose
  • 3.
    • All About Me to What’s In It For Me
    • Keeping your Promise
    • Have you answered their question?
  • 4.
    • Headline
    • First Paragraph and excerpt/teaser text
    • Complete Information, Benefits and Advantages
    • Beware of ‘Feature Noise’
    • MWR?
  • 5.  
  • 6.
    • Convert a viewer into a reader
    • Entice a reader to interact
    • Interaction converts a reader to an active listener
    • Build your reputation by useful and timely communications
  • 7.
    • Ask for comments
    • Newsletters
    • Free reports or guides
    • Forums
    • Live Chat
    • Updates
  • 8.
    • Autoresponder Service
    • Double Opt Ins
    • Business Card Reader/Scanner
    • WebForm
    • Comments/Reviews Facility
    • Incentives
    • Series of Messages
    • Offers
  • 9.
    • Use the Tools available
    • Look at your Communication Process
    • Take Action: What are your 7 touches?
    • Next Breakfast Briefing February TBA
    • If you need help, call us!