All About Google

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Small Presentation I gave to a 4Networking group in Hull

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All About Google

  1. 1. All About Google Andy Carroll ITexpress Technology Group 0800 279 6905
  2. 2. Google
  3. 3. Why Care about Google <ul><li>Worlds most popular search engine </li></ul><ul><li>Responsible for nearly 80% of all search traffic </li></ul><ul><li>Web is replacing magazines and Telephone directories </li></ul><ul><li>90% of Business owners use internet to read news </li></ul><ul><li>17% of Business owners use internet more than 5 hours per day </li></ul>
  4. 4. Google as an index <ul><li>Looks at site content </li></ul><ul><li>Decides whether page is relevant for certain keyphrases and keywords </li></ul><ul><li>Looks at how important the page is, how many other websites link to it, and how important those websites are, and then awards a ‘Page Rank’ </li></ul><ul><li>Sends the visitor to a specific page, not just home pages </li></ul>
  5. 5. How does Google rate websites
  6. 6. How to improve your Page Rank <ul><li>Use Research tools to decide which keyphrases to target </li></ul><ul><li>Ensure your content is easy to read (by search engines and by visitors) and focussed on those keyphrases </li></ul><ul><li>Produce more content, regularly, and submit news items to press release submission sites </li></ul><ul><li>Encourage other websites to link to your content, either by writing great content, writing lots of content, or by simply asking </li></ul>
  7. 7. Case Study

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