All About Google
Upcoming SlideShare
Loading in...5
×
 

All About Google

on

  • 429 views

Small Presentation I gave to a 4Networking group in Hull

Small Presentation I gave to a 4Networking group in Hull

Statistics

Views

Total Views
429
Views on SlideShare
428
Embed Views
1

Actions

Likes
0
Downloads
30
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    All About Google All About Google Presentation Transcript

    • All About Google Andy Carroll ITexpress Technology Group 0800 279 6905
    • Google
    • Why Care about Google
      • Worlds most popular search engine
      • Responsible for nearly 80% of all search traffic
      • Web is replacing magazines and Telephone directories
      • 90% of Business owners use internet to read news
      • 17% of Business owners use internet more than 5 hours per day
    • Google as an index
      • Looks at site content
      • Decides whether page is relevant for certain keyphrases and keywords
      • Looks at how important the page is, how many other websites link to it, and how important those websites are, and then awards a ‘Page Rank’
      • Sends the visitor to a specific page, not just home pages
    • How does Google rate websites
    • How to improve your Page Rank
      • Use Research tools to decide which keyphrases to target
      • Ensure your content is easy to read (by search engines and by visitors) and focussed on those keyphrases
      • Produce more content, regularly, and submit news items to press release submission sites
      • Encourage other websites to link to your content, either by writing great content, writing lots of content, or by simply asking
    • Case Study