All About Google

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Small Presentation I gave to a 4Networking group in Hull

Small Presentation I gave to a 4Networking group in Hull

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Transcript

  • 1. All About Google Andy Carroll ITexpress Technology Group 0800 279 6905
  • 2. Google
  • 3. Why Care about Google
    • Worlds most popular search engine
    • Responsible for nearly 80% of all search traffic
    • Web is replacing magazines and Telephone directories
    • 90% of Business owners use internet to read news
    • 17% of Business owners use internet more than 5 hours per day
  • 4. Google as an index
    • Looks at site content
    • Decides whether page is relevant for certain keyphrases and keywords
    • Looks at how important the page is, how many other websites link to it, and how important those websites are, and then awards a ‘Page Rank’
    • Sends the visitor to a specific page, not just home pages
  • 5. How does Google rate websites
  • 6. How to improve your Page Rank
    • Use Research tools to decide which keyphrases to target
    • Ensure your content is easy to read (by search engines and by visitors) and focussed on those keyphrases
    • Produce more content, regularly, and submit news items to press release submission sites
    • Encourage other websites to link to your content, either by writing great content, writing lots of content, or by simply asking
  • 7. Case Study