Help...My Website Sucks!

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The Slides from an Executive Briefing discussing how search engines work and what to do to improve your website

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Help...My Website Sucks!

  1. 1. 6 Key Reasons Your Website isn’t Working... And could actually be bad for your business!
  2. 2. <ul><li>Quick Introductions </li></ul><ul><li>Most Wanted Response </li></ul><ul><li>Search Engines </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Break </li></ul><ul><li>Permission Marketing, Funnels </li></ul><ul><li>Google Local (local shops for local people) </li></ul><ul><li>Free Website Platforms and Advantages </li></ul>
  3. 3. <ul><li>The Most Important Decision you will make </li></ul><ul><li>Should be used on every page of your site </li></ul><ul><li>Your audience needs to know what to do next </li></ul><ul><li>Nothing is idiot-proof. They are always creating a better idiot! </li></ul>
  4. 4. <ul><li>URL, Title, Description </li></ul><ul><li>Why you don’t need to care about metatags </li></ul><ul><li>Search Engine submission services </li></ul><ul><li>Search engine marketing (Adwords, Overture, MSN) </li></ul><ul><li>Content is King: (ROUTE) Regular, Original, Up to date, Tacky (?), Entertaining </li></ul>
  5. 5. <ul><li>Facebook, MySpace, Youtube, twitter etc. </li></ul><ul><li>Communities; Yahoo Answers, Google, Wikipedia, Ebay, forums </li></ul><ul><li>Linkbuilding; stumbleupon, technorati </li></ul><ul><li>Become an expert </li></ul><ul><li>Strangers into Friends into Customers into Fans </li></ul>
  6. 7. <ul><li>Local Search Services </li></ul><ul><li>Facebook, Discussion Forums, Linkedin, other Communities </li></ul><ul><li>Corporate Website Branding </li></ul>
  7. 8. <ul><li>Solid Foundation </li></ul><ul><li>Don’t reinvent the wheel </li></ul><ul><li>Use technology that works </li></ul><ul><li>Pay for Design, not the Software </li></ul>
  8. 9. <ul><li>Use the Free Tools available </li></ul><ul><li>Make an appointment with your website every week </li></ul><ul><li>Take Action: Most Wanted Response </li></ul><ul><li>We hope to run a Breakfast Briefing every month </li></ul><ul><li>If you need help, call us! </li></ul>

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