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Help...My Website Sucks!

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The Slides from an Executive Briefing discussing how search engines work and what to do to improve your website

The Slides from an Executive Briefing discussing how search engines work and what to do to improve your website

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Transcript

  • 1. 6 Key Reasons Your Website isn’t Working... And could actually be bad for your business!
  • 2.
    • Quick Introductions
    • Most Wanted Response
    • Search Engines
    • Social Media Marketing
    • Break
    • Permission Marketing, Funnels
    • Google Local (local shops for local people)
    • Free Website Platforms and Advantages
  • 3.
    • The Most Important Decision you will make
    • Should be used on every page of your site
    • Your audience needs to know what to do next
    • Nothing is idiot-proof. They are always creating a better idiot!
  • 4.
    • URL, Title, Description
    • Why you don’t need to care about metatags
    • Search Engine submission services
    • Search engine marketing (Adwords, Overture, MSN)
    • Content is King: (ROUTE) Regular, Original, Up to date, Tacky (?), Entertaining
  • 5.
    • Facebook, MySpace, Youtube, twitter etc.
    • Communities; Yahoo Answers, Google, Wikipedia, Ebay, forums
    • Linkbuilding; stumbleupon, technorati
    • Become an expert
    • Strangers into Friends into Customers into Fans
  • 6.  
  • 7.
    • Local Search Services
    • Facebook, Discussion Forums, Linkedin, other Communities
    • Corporate Website Branding
  • 8.
    • Solid Foundation
    • Don’t reinvent the wheel
    • Use technology that works
    • Pay for Design, not the Software
  • 9.
    • Use the Free Tools available
    • Make an appointment with your website every week
    • Take Action: Most Wanted Response
    • We hope to run a Breakfast Briefing every month
    • If you need help, call us!

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