User experience@TechSmith
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User experience@TechSmith

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  • TechSmithSmall software company (200+ employees)Screen-capture / screen recordingMillions of users
  • Consistency…Priority one was establishing the team and integratingConsistency in UI elementsVisual presentation + interactionsWork is slow…

User experience@TechSmith User experience@TechSmith Presentation Transcript

  • User Experience@TechSmith
    Barb Hernandez – User Experience Manager
    In UX, we are passionate about creating great user experiences. We believe that people should just be able to use software and not have to learn how to use software. We strive to create designs that are easy, elegant, and delightful, and to turn user research data into world-class software and web services.
  • The UX Team
    Three and a half years as a formal department
    Five years ago: one designer and a part time researcher, no department
    Now: five designers, two full-time researchers, department and department manager
    Development / product driven organization
    User focused, feature driven
    Core value to the company
    Research to understand the user and their problems through out the process
    Design to make sure we start and end with the right solutions
    Getting in the Agile groove
  • Success@TechSmith
    Start at the core, expand from there
    Product development
    Integrate and engage
    Product management is next
    Retrain and reframe
    Be as close to the decision-making as you can
    Find success and build on it
  • Cradle to Grave Design
    Solve real problems
    Look for valuable solutions
    Design great interactions
    Encourage incremental design, evaluation and development
    Involve the team
    Collaborative design
    Create finished art
  • In-Product Branding
  • Look and Feel
    Unify visual style
    Unify interaction models
    Look like the same company
    Work is slow
    Limitations in tool set
    Priority but not…
    Cross-platform design issues
    True platform specific experiences with a “one product, two platforms” philosophy
  • User Research
    Usability testing and other methods
    Answer design questions
    Avoid being the tie breaker
    Design exercise facilitation
    Persona development
    Communication and interaction with teams
    Collaborative analysis
  • Core Skills: Design
    Visual design and communication
    Graphic design
    Workflow modeling
    Interaction design
    Problem solving and root cause analysis
    Leadership
    Facilitation
    Open mind…
  • Core Skills: Research
    User research methods
    Usability testing
    Survey creation
    Recruiting
    Ethnographic methods
    Facilitation
    Leadership
    Data aggregation and analysis
    Collaboration
  • Where We Live
    Closet to the action
    Integrate with Product Development
    Part of the Customer Engagement organization
    Work with Product Management
  • Success
    Relationships / embedded designers and close relations with researchers
    Assertive championing of users
    Doing things well
    Providing opportunities to see real user use the product
    Facilitate team work
  • Where We Are Going
    Influencing what gets built
    Currently informally
    Moving toward making it a best practice
    Work with our new market research organization
    Data collection and aggregation
  • Fodder
    Team-based (a.k.a. collaborative) usability test analysis
    Personas
    Consulting model or work directly with teams
    Specs or no specs
    Agile