HELLO
IDEO.org is more than changing our financial model.It’s more than just projects.It’s the opportunity to widely share ideas,...
A GLANCE INTO OUR PROCESS                                                       Build           Test          Finalize    ...
A GLANCE INTO OUR PROCESS                                                       Build           Test          Finalize    ...
SOME TYPES OF OBSERVATIONAL RESEARCH:
A GLANCE INTO OUR PROCESS                                                       Build           Test          Finalize    ...
OUR APPROACH     Design-research through people                     +  People-centric research through designIn other word...
StorytellingYOUTH UNEMPLOYMENTfor Rockefeller to address youthunemployment
IndiaOne of the densest countries on theplanet and home to 20% of the world’stotal youth populationTanzaniaA weak agricult...
Problem: Small Business Growth                                                                                            ...
Problem: Small Business Growth                                                                                            ...
Problem: Employment AccessWhat welearned                                           “They donated this sophisticated       ...
Small Business Growth                        17
Problem: Small Business GrowthAnalogousInspiration                                                                        ...
Problem: Small Business GrowthExisting ProblemSmall businesses are not as productive as they could be and are not growinga...
Problem: Small Business GrowthVulnerable youth are risky choices for banks, and the amount of timeit takes to save for ass...
What if?           21
Imagine pooling resources to create collaborative assets,From                                          To                 ...
Imagine giving youth rights to community assetsFrom                                                To                     ...
Imagine mobilzing diverse assetsFrom                                            ToVillages are limited by their small scal...
PrototypingDESINGING FOR SAVINGS
by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda
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by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda

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Seventh Iterati by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda

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by IDEO.org fellows: Sarah Lidgus & Salvador Zepeda

  1. 1. HELLO
  2. 2. IDEO.org is more than changing our financial model.It’s more than just projects.It’s the opportunity to widely share ideas, spreadhuman centered design, and improve the lives oflow-income people everywhere.
  3. 3. A GLANCE INTO OUR PROCESS Build Test Finalize Empathy Synthesis Ideation prototype prototype design Design Prototype Observations Themes Feedback Ideas Insights TIME
  4. 4. A GLANCE INTO OUR PROCESS Build Test Finalize Empathy Synthesis Ideation prototype prototype design Design Prototype Observations Themes Feedback Ideas Insights TIME
  5. 5. SOME TYPES OF OBSERVATIONAL RESEARCH:
  6. 6. A GLANCE INTO OUR PROCESS Build Test Finalize Empathy Synthesis Ideation prototype prototype design Design Prototype Observations Themes Feedback Ideas Insights TIME
  7. 7. OUR APPROACH Design-research through people + People-centric research through designIn other words, storytelling and prototyping
  8. 8. StorytellingYOUTH UNEMPLOYMENTfor Rockefeller to address youthunemployment
  9. 9. IndiaOne of the densest countries on theplanet and home to 20% of the world’stotal youth populationTanzaniaA weak agriculturally-based economyexperiencing rapid urbanization +
  10. 10. Problem: Small Business Growth 34 Driver To own his own trans- portation business Ram Ram is a dedicated driver and a loving father often stretched thin by financial challenges. He is originally from rural India, a place more than eight hours away from Delhi. When he was 16, his brother invited him to come to the city so he could train him as a driver. Now 34, being a driver is the only profession he has ever had. In India, being a driver can be tough. It is a relatively unskilled job and competition is high, so taxi car owners take advantage by seizing nearly all profits. “Owning a taxi would let me earn more Not surprisingly, Ram longs to have his own car. “I’d like to buy a taxi,” he money, but saving for it takes much says. “But school for my kids is first.” time.” And he manages to send them to private school. “Education is most important,” Ram says. “So for me to buy a taxi will take many, many years, maybe even in my next life.” + 14
  11. 11. Problem: Small Business Growth 24 Varied (photographer, tour guide, DJ) Work on a ship to be able to see the world, or a government job Shaker Shaker is a man of many talents who has managed to have a world of experiences without needing to leave Mumbai. His friendliness, curiosity, and mastery of English has made him fast friends with many who arrive in India as tourists. He works part time as a tour guide “It took me a really long time to save in the slums of Dharavi (where he up, but the day I bought my first also lives), DJs occasionally at clubs, and picks up freelance work as a camera was the best day of my photographer and a photographer’s life. I actually cried.” assistant, including working with The New York Times. He is entirely self-taught. “Tourists would ask me to take photos of them,” he explains. “So that’s how I learned how to use a camera: one photo at a time.” After several years of saving, he now owns his own. Despite his passion for photography, Shaker says he does not consider it a viable course of employment because it requires significant investment and lacks community and stability. “And right now,” he says, “I’m focused on saving up for my sister’s dowry.” + 15
  12. 12. Problem: Employment AccessWhat welearned “They donated this sophisticated woodworking machinery to the center. We can’t envision when these boys would have access to this eqiupment The laundry workers at Dhobi Ghat. in the future, so we don’t train them Mumbai’s largest open air laundry how to use it.” – Joe, share their facilities with over 200 Dogodogo Centre families. “The skills to shoot and edit video are pretty basic, but the hardest thing A significant amount of space in the about getting into film production slum of Dharavi is used for production. is the cost of the equipment. And “Kids have ideas but they don’t have Roofs are centers of industry, full of equipment becomes obsolete really access to anything to help them workers drying plastics, dying fabric fast.” grow.” and collecting metal. - Irene, Get Real Training - Chen, MEBTI + 16
  13. 13. Small Business Growth 17
  14. 14. Problem: Small Business GrowthAnalogousInspiration DHOBI GHAT Washes clothes in an open MOBILE COMPUTER LAB laundry space. It employs about Gives computer lessons in a truck 200 families. The space was a grant by equipped with computers and the British government to wash the satellite connection soldier’s clothes GLOBAL VILLAGE CONSTRUCTION SET TRACTOR SHARE TECHSHOP Allows the fabrication of 50 different Empowers farmers in developing Gives access to industrial industrial machines with the same nations bylending tools for increased tools and equipment to its members initial parts productivity + 18
  15. 15. Problem: Small Business GrowthExisting ProblemSmall businesses are not as productive as they could be and are not growingas a result.Current ApproachCreate access to capital so businesses can invest in needed assets throughdebt or long savings periods. + 19
  16. 16. Problem: Small Business GrowthVulnerable youth are risky choices for banks, and the amount of timeit takes to save for assets is lengthy if not entirely prohibitive. Whatcould youth do if they had access to assets without taking on debt?Underused assets are everywhere. What if these assets could beleveraged to increase business opportunities for youth? + 20
  17. 17. What if? 21
  18. 18. Imagine pooling resources to create collaborative assets,From To ASSET ACQUIRED ASSET ACQUIRED timeframe for a young person to become more
  19. 19. Imagine giving youth rights to community assetsFrom To reimagine and transform underutilized spacescities and communities, reimagined, become allies spaces.
  20. 20. Imagine mobilzing diverse assetsFrom ToVillages are limited by their small scale and and technologies that can be shared or rented through lending programs. By making the assets mobile and needed to make this is a sustainable business model is
  21. 21. PrototypingDESINGING FOR SAVINGS
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