Creating a successful web marketing strategy is important for every business – large or small. While you need to have a budget for some online marketing, there are several other ways as well that can help to build an effective online presence.

1. 7 Smart Web Marketing Opportunities for your Small Business
Creating a successful web marketing strategy is important for every business – large or small. While
you need to have a budget for some online marketing, there are several other ways as well that can
help to build an effective online presence. Below are a few ideas that can help in building a
successful web presence:
#1 Build a Brand
Establishing a brand is important for the growth of a business. It is important that you associate the
name and image of your business with quality in the minds of customers. So when they see your
brand online, they are reminded of your trust and they can choose your product over your
competitors. It’s important that you brand all your social networking pages, website pages and
marketing materials online.
#2 Stay Updated with the Latest Search Engine Trends
Search engine optimization (SEO) is the foundation of all your online marketing efforts. It’s
important that your page ranks on search results on Google and other similar search engines. Search
engines including Google often update their algorithm to refine their search results. You must be
aware of the latest trends in SEO to make sure that your website and other pages ranks.
#3 Start Interacting with Customers
Social networking sites offer a way to interact with customers that was unthinkable even a decade
ago. Customers can contact you via Twitter and you can resolve their issues. You can also post an
update or news release on your Facebook page. Customers can read it and share it with those they
want to. You can also start a dialogue with customers using Facebook or Twitter.
#4 Update Your Content
Fresh content is important for successful web marketing. Visitors come to your website not only to
check your services or contact information. They expect something more. You can share videos
explaining the features of your website or interesting relevant content that will engage customers’
attention. It is important that you refresh all your online content periodically to make it more
attractive to your visitors as well as to the search engine bots.
#5 Add Testimonials
Customer testimonials add credibility to a business. Testimonials are powerful and you can feature
them on your site and link them to sites including Yelp. You can also use Google review. Adding
useful content helps in building your brand and also effectively engages your customers. Asking
customers for testimonials also helps to stay updated about reviews your business receives, so that
you can layout your plan for future improvement and development.
#6 Combine Strategies
Successful web marketing is said to be a combination of content, social and search strategies. You
must have a killer webpage for your business where visitors can get to know about your services and

2. find your contact information. You must also have a search strategy so that customers can find you
on search engines and a presence on social media to engage customers and prospects.
#7 Check the New Features
Often you have to change certain features of your online marketing resources including your website
to accommodate new web strategies. When you change a feature, make sure it’s viable before going
live.
How are you ranking on search engines? What is your strategy? Let us know on Facebook or Twitter.
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