Future of media and the web Jed White CEO and Founder itechne http://twitter.com/jedwhite http://friendfeed.com/jedwhite

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24.8 percent read blog content

13.7 percent comment on it

11.2 percent of online adults in the U.S. publish content on a blog at least once a month

314 Acres of trees cut down for each Sunday edition of The New York Times

Precious Resources

82% of book readers prefer to curl up with print books

Media Sea Change It’s clear the tide is coming in

Three groups

Social media

Traditional media

Commercial new media

"I think we've got to pour some money into digital. We've got to do a lot of things there… There's so much going on on the Internet. We've got to find new ways and new business models to get revenues. Or else the world is going to be owned by Google.“ Rupert Murdoch

"I think we've got to pour some money into digital. We've got to do a lot of things there…

There's so much going on on the Internet. We've got to find new ways and new business models to get revenues.

Or else the world is going to be owned by Google.“

Rupert Murdoch

"We're saying newspapers will go online, and there will be massive innovation that comes out of that. We're saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today. As dramatic as things happening on the Web are, that's actually what all advertising ... will be in the future.“ Bill Gates

“ Circulation is falling, advertising is falling and the classified-ad business… is migrating to more-efficient online services... ” The Wall Street Journal

Online Ad Revenue - Source: PriceWaterhouseCoopers

No more Gatekeepers

No longer about consumption

Our Kids will be Different More than just delivering content how, when and as consumers want it. Participation and creation.

From RO to RW

Since 2005 more than half of all content consumed online is consumer generated