PubCamp 08 - Jed White - Future Of Media


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An introduction to the future of media and the web.

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  • PubCamp 08 - Jed White - Future Of Media

    1. 1. Future of media and the web Jed White CEO and Founder itechne
    2. 3. FriendFeed
    3. 5. 24.8 percent read blog content
    4. 6. 13.7 percent comment on it
    5. 7. 11.2 percent of online adults in the U.S. publish content on a blog at least once a month
    6. 8. 314 Acres of trees cut down for each Sunday edition of The New York Times
    7. 9. Precious Resources
    8. 10. 82% of book readers prefer to curl up with print books
    9. 11. Media Sea Change It’s clear the tide is coming in
    10. 12. Three groups
    11. 13. Social media
    12. 14. Traditional media
    13. 15. Commercial new media
    14. 16. <ul><li>&quot;I think we've got to pour some money into digital. We've got to do a lot of things there… </li></ul><ul><li>There's so much going on on the Internet. We've got to find new ways and new business models to get revenues. </li></ul><ul><li>Or else the world is going to be owned by Google.“ </li></ul><ul><ul><li>Rupert Murdoch </li></ul></ul>
    15. 17. &quot;We're saying newspapers will go online, and there will be massive innovation that comes out of that. We're saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today. As dramatic as things happening on the Web are, that's actually what all advertising ... will be in the future.“ Bill Gates
    16. 19. “ Circulation is falling, advertising is falling and the classified-ad business… is migrating to more-efficient online services... ” The Wall Street Journal
    17. 20. Online Ad Revenue - Source: PriceWaterhouseCoopers
    18. 22. No more Gatekeepers
    19. 23. No longer about consumption
    20. 24. Our Kids will be Different More than just delivering content how, when and as consumers want it. Participation and creation.
    21. 27. From RO to RW
    22. 28. Since 2005 more than half of all content consumed online is consumer generated