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PubCamp 08 - Kate Carruthers - Digital Marketing
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PubCamp 08 - Kate Carruthers - Digital Marketing

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"Digital Marketing and Strategic Foundations" - Kate Carruthers

"Digital Marketing and Strategic Foundations" - Kate Carruthers
The changing nature of consumer media consumption. Creating an ecosystem that supports your brand. Synthesising different media.

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PubCamp 08 - Kate Carruthers - Digital Marketing PubCamp 08 - Kate Carruthers - Digital Marketing Presentation Transcript

  • Digital Marketing & Strategic Foundations Kate Carruthers @kcarruthers
  • Digital Marketing & Strategic Foundations #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
  • #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: Jeremiah Owyang, http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/
  • Marketing Ecosystem #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
  • Customers
    • Are our customers different now?
    #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: Kevin Roberts, “The Story Behind Lovemarks ” 19 October, 2006, http://www.saatchikevin.com/The_Story_Behind_Lovemarks/
  • Technology
    • Are they really using this?
    #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
  • A Big Change in the Wind #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html
  • New Media, Old Habits
    • The rules are changing
    • We’re not in control any more
    • This brings opportunities
    #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
  • Social Networking #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: http://www.ndtv.com/convergence/ndtv/web2.0story.asp?id=ARTEN20070009919 Source: XCD http://xkcd.com/256/
  • Synthesis #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Consumer Experience
  • What’s important?
    • Trust & listen to your customers
    • Build on the foundation of good strategy
    • Understand the medium
    • Master the medium
    • Find experts
    #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
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