PubCamp 08 - Kate Carruthers - Digital Marketing

1,095 views

Published on

"Digital Marketing and Strategic Foundations" - Kate Carruthers
The changing nature of consumer media consumption. Creating an ecosystem that supports your brand. Synthesising different media.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,095
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • PubCamp 08 - Kate Carruthers - Digital Marketing

    1. 1. Digital Marketing & Strategic Foundations Kate Carruthers @kcarruthers
    2. 2. Digital Marketing & Strategic Foundations #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
    3. 3. #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: Jeremiah Owyang, http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/
    4. 4. Marketing Ecosystem #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
    5. 5. Customers <ul><li>Are our customers different now? </li></ul>#pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: Kevin Roberts, “The Story Behind Lovemarks ” 19 October, 2006, http://www.saatchikevin.com/The_Story_Behind_Lovemarks/
    6. 6. Technology <ul><li>Are they really using this? </li></ul>#pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
    7. 7. A Big Change in the Wind #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html
    8. 8. New Media, Old Habits <ul><li>The rules are changing </li></ul><ul><li>We’re not in control any more </li></ul><ul><li>This brings opportunities </li></ul>#pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers
    9. 9. Social Networking #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: http://www.ndtv.com/convergence/ndtv/web2.0story.asp?id=ARTEN20070009919 Source: XCD http://xkcd.com/256/
    10. 10. Synthesis #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Consumer Experience
    11. 11. What’s important? <ul><li>Trust & listen to your customers </li></ul><ul><li>Build on the foundation of good strategy </li></ul><ul><li>Understand the medium </li></ul><ul><li>Master the medium </li></ul><ul><li>Find experts </li></ul>#pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers

    ×