Digital Marketing & Strategic Foundations Kate Carruthers @kcarruthers

Digital Marketing & Strategic Foundations #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers

#pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: Jeremiah Owyang, http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/

Marketing Ecosystem #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers

Customers Are our customers different now? #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: Kevin Roberts, “The Story Behind Lovemarks ” 19 October, 2006, http://www.saatchikevin.com/The_Story_Behind_Lovemarks/

Are our customers different now?

Technology Are they really using this? #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers

Are they really using this?

A Big Change in the Wind #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html

New Media, Old Habits The rules are changing We’re not in control any more This brings opportunities #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers

The rules are changing

We’re not in control any more

This brings opportunities

Social Networking #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Source: http://www.ndtv.com/convergence/ndtv/web2.0story.asp?id=ARTEN20070009919 Source: XCD http://xkcd.com/256/

Synthesis #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers Consumer Experience

What’s important? Trust & listen to your customers Build on the foundation of good strategy Understand the medium Master the medium Find experts #pubcamp Jun-2008 © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers

Trust & listen to your customers

Build on the foundation of good strategy

Understand the medium

Master the medium

Find experts