“Trends in Software Development:from Outsourcing to Crowdsourcing and Collaboration                       in an Open Envir...
Agenda                Introduction                Impact of technology                Terminology                From ...
IntroductionSource: oskayhttp://www.flickr.com/photos/oskay/2310115216/sizes/m/in/photostream/CC BY 2.0 License
Agenda                Introduction                Impact of IC technology                Terminology                Fr...
The Impact of the Internet                                                                               ECONOMICS       T...
Increasing Speed of Change                    Combined forces of technology and            Globalization change perceived...
Agenda                Introduction                Impact of technology                Terminology                From ...
Terminology                                   „Remember outsourcing?                                   Sending jobs to Ind...
Outsourcing               Source: vlima.com               http://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in...
Outsourcing http://en.wikipedia.org/wiki/OutsourcingDANUB.IT, Novi Sad, 20/21 October 2011      © Martin Jähn & Partner Gm...
Follow the Sun               Source: najeebkhan2009               http://www.flickr.com/photos/42429527@N03/5067094472/   ...
Follow the Sun http://en.wikipedia.org/wiki/Follow-the-sunDANUB.IT, Novi Sad, 20/21 October 2011         © Martin Jähn & P...
Wikinomics            Source: kk+            http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/           ...
Wikinomics   http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_EverythingDANUB.IT, Novi Sad, 20/21 O...
Crowdsourcing           „Remember outsourcing? Sending jobs           to India and China is so 2003. The new           poo...
Crowdsourcing http://en.wikipedia.org/wiki/CrowdsourcingDANUB.IT, Novi Sad, 20/21 October 2011        © Martin Jähn & Part...
Looking back...      late 1980s: OutsourcingDANUB.IT, Novi Sad, 20/21 October 2011   © Martin Jähn & Partner GmbH, 2011
Looking back...      late 1980s: Outsourcing      1990s: “Follow the sun”DANUB.IT, Novi Sad, 20/21 October 2011   © Martin...
Looking back...      late 1980s: Outsourcing      1990s: “Follow the sun”      2000s: CollaborationDANUB.IT, Novi Sad, 20/...
...and into the future      late 1980s: Outsourcing      1990s: “Follow the sun”      2000s: Collaboration      2010s: Cro...
...and into the future      late 1980s: Outsourcing      1990s: “Follow the sun”      2000s: Collaboration      2010s: Cro...
Agenda                Introduction                Impact of technology                Terminology                From ...
Open Source (Code)                                                                                                        ...
Ford vs. Selden, 1911                                                                        Ford making a case against  ...
Open Change (Management)DANUB.IT, Novi Sad, 20/21 October 2011   © Martin Jähn & Partner GmbH, 2011
OSBADANUB.IT, Novi Sad, 20/21 October 2011      © Martin Jähn & Partner GmbH, 2011
Agenda                Introduction                Impact of technology                Terminology                From ...
Methodologies           “One system development methodology           [...]not necessarily suitable for [...] all         ...
Methodologies      1) Classic linear development      1) Classic iterative development      1) Agile methodsDANUB.IT, Novi...
Methodologies      1) Classic linear development      1) Classic iterative development      1) Agile methodsDANUB.IT, Novi...
Waterfall Method                                           Source: Az0r                                           http://w...
Methodologies      1) classic linear development      1) classic iterative development      1) agile methodsDANUB.IT, Novi...
Iterative Prototyping                 Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-p...
Methodologies      1) classic linear development      1) classic iterative development      1) agile methodsDANUB.IT, Novi...
Agile Methods                Dynamic System Development Method                Extreme programming (XP)                F...
Agile in the CloudDANUB.IT, Novi Sad, 20/21 October 2011   © Martin Jähn & Partner GmbH, 2011
Agenda                Introduction                Impact of technology                Terminology                From ...
Short Wrap-upDANUB.IT, Novi Sad, 20/21 October 2011   © Martin Jähn & Partner GmbH, 2011
Short Wrap-up                Acceleration of communication (space&time)DANUB.IT, Novi Sad, 20/21 October 2011   © Martin ...
Short Wrap-up                Acceleration of communication (space&time)                Digitalization of the analogical ...
Short Wrap-up                Acceleration of communication (space&time)                Digitalization of the analogical ...
Short Wrap-up                Acceleration of communication (space&time)                Digitalization of the analogical ...
Short Wrap-up                Acceleration of communication (space&time)                Digitalization of the analogical ...
Short Wrap-up                Acceleration of communication (space&time)                Digitalization of the analogical ...
Agenda                Impact of technology                Terminology                From Open Source to Open Change   ...
Global Orchestra – your role?             Source: Baltic Development Forum             http://www.flickr.com/photos/baltic...
TopCoder
“Trends in Software Development:from Outsourcing to Crowdsourcing and Collaboration                       in an Open Envir...
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Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment

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Prezentacija "Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment" koju je Martin Jähn održao na konferenciji DANUB.IT u oktobru 2011. godine.

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Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment

  1. 1. “Trends in Software Development:from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.deDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  2. 2. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusionsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  3. 3. IntroductionSource: oskayhttp://www.flickr.com/photos/oskay/2310115216/sizes/m/in/photostream/CC BY 2.0 License
  4. 4. Agenda  Introduction  Impact of IC technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusionsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  5. 5. The Impact of the Internet ECONOMICS TECHNOLOGY drives GLOBALIZATION TIME and SPACE CHANGE OF PERCEPTION GLOBALIZATION drives TECHNOLOGY POLITICS Source: Martin Jähn & Partner GmbH, "Globalization: The Impact of Technology" held on 24 June 1999 at EAM in Prague, Czech RepublicDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  6. 6. Increasing Speed of Change  Combined forces of technology and Globalization change perceived reality of time and space  Global availability of information, technology and management accelerate changeDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  7. 7. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusionsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  8. 8. Terminology „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  9. 9. Outsourcing Source: vlima.com http://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in/photostream/ CC BY 2.0 LicenseDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  10. 10. Outsourcing http://en.wikipedia.org/wiki/OutsourcingDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  11. 11. Follow the Sun Source: najeebkhan2009 http://www.flickr.com/photos/42429527@N03/5067094472/ CC BY-NC-SA 2.0 LicenseDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  12. 12. Follow the Sun http://en.wikipedia.org/wiki/Follow-the-sunDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  13. 13. Wikinomics Source: kk+ http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/ CC BY-NC-SA 2.0 License Source: mikecogh http://www.flickr.com/photos/mikecogh/3919476296/ CC BY-NC-SA 2.0 LicenseDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  14. 14. Wikinomics http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_EverythingDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  15. 15. Crowdsourcing „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“ Jeff Howe, Wired Magazine, June 2006 Source: “An introduction to CrowdX: from Crowdsourcing to collective intelligence” Prof. Dr. Helmut Krcmar, Jyväskylä, 13-14 June 2011DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  16. 16. Crowdsourcing http://en.wikipedia.org/wiki/CrowdsourcingDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  17. 17. Looking back... late 1980s: OutsourcingDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  18. 18. Looking back... late 1980s: Outsourcing 1990s: “Follow the sun”DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  19. 19. Looking back... late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: CollaborationDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  20. 20. ...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: CrowdsourcingDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  21. 21. ...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: Crowdsourcing – with picojobs?DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  22. 22. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusionsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  23. 23. Open Source (Code) Source: webmink http://www.flickr.com/photos/webmink/88050544/sizes/m/in/photostream/ CC BY-SA 2.0 License Source: freeasinfreedom http://www.flickr.com/photos/12693492@N04/1338136415/sizes/m/in/photostream/ CC BY-NC-ND 2.0 LicenseSource: grok_codehttp://www.flickr.com/photos/grokcode/3084292004/sizes/m/in/photostream/CC BY-NC 2.0 LicenseDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  24. 24. Ford vs. Selden, 1911  Ford making a case against a “patent grabber”  Subsequently, first patent sharing platform within car industry is set up  By 1941, 600+ automotive patents are sharedDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  25. 25. Open Change (Management)DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  26. 26. OSBADANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  27. 27. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusionsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  28. 28. Methodologies “One system development methodology [...]not necessarily suitable for [...] all projects. Each [...] is best suited to specific kinds of projects, based on various technical, organizational, project and team considerations.” from “Selecting a Development Approach”, HHS-CMS, March 2008DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  29. 29. Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methodsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  30. 30. Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methodsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  31. 31. Waterfall Method Source: Az0r http://www.flickr.com/photos/az0r/5616474490/sizes/m/in/photostream/ CC BY-NC-SA 2.0 LicenseDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  32. 32. Methodologies 1) classic linear development 1) classic iterative development 1) agile methodsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  33. 33. Iterative Prototyping Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  34. 34. Methodologies 1) classic linear development 1) classic iterative development 1) agile methodsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  35. 35. Agile Methods  Dynamic System Development Method  Extreme programming (XP)  Feature Driven Development  Lean software development  ScrumDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  36. 36. Agile in the CloudDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  37. 37. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusionsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  38. 38. Short Wrap-upDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  39. 39. Short Wrap-up  Acceleration of communication (space&time)DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  40. 40. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical worldDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  41. 41. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interactionDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  42. 42. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creationDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  43. 43. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation  Digital innovationDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  44. 44. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation  Digital innovation  “7 billion brains working together”DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  45. 45. Agenda  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusionsDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  46. 46. Global Orchestra – your role? Source: Baltic Development Forum http://www.flickr.com/photos/baltic-development-forum/4000629590/sizes/m/in/photostream/ CC BY 2.0 LicenseDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  47. 47. TopCoder
  48. 48. “Trends in Software Development:from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.deDANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

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