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Social Media Trends
 

Social Media Trends

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Prezentacija "Social Media Trends" koju je Adrian Scott održao na konferenciji iFront 10. juna 2009. godine u Beogradu.

Prezentacija "Social Media Trends" koju je Adrian Scott održao na konferenciji iFront 10. juna 2009. godine u Beogradu.

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    Social Media Trends Social Media Trends Presentation Transcript

    • Social Media Trends Porous Boundaries and Leverage Adrian Scott, Ph.D. www.adrianscott.com Founder/CEO, Ryze
    • Personal Background  Founding investor, Napster (peer-to-peer)  Pioneered Social Networking in 2001 – Ryze Major Influence on Friendster Precursor to Myspace, Facebook  Currently: New Social Media Project
    • 3 Important Words  Systems  Leverage  Scalability
    • Social Media  Anything that can have a spam problem (Clay Shirky)
    • Business Implications & Opportunities  Porous Boundaries  Leverage Greater Resources
    • Traditional Strategy Model  Porter's Five Forces Supplier Customer Substitutes Competitors Barrier to Entry
    • Missing Force  Complementors
    • Each business interaction as an API  Application Programming Interface  Customers, Suppliers, Complementors, …  “Employees” / Workers
    • Leveraging Resources  Facebook API  OpenSocial API  Twitter API  Leveraging existing 'social networks'
    • Crowdsourcing  Competitions  Talent 'auditions' / recruitment  Amazon mechanical turk, mturk.com  On-demand labor, unbundling the labor contract, increasing freedom  Labor process as part of the service / experience
    • Cloud Computing  Leverage for accelerated development  Google App Engine  Amazon Web Services
    • Social Media  Social Consequences of Actions
    • Power-Law Distribution  The misleading average  Median is below the mean  Deployment of resources
    • Business requirements evolve  Sociological & psychological capabilities
    • Metrics & Data analysis  Analytics  A/B Testing  Personalization  Investment Decisions  Iteration (Learning) Capability
    • Double-Exponential Tech  Double-Accelerating Exponential Development of Technology
    • For Additional Exploration  Raymond Kurzweil  Clayton Christensen  Made to Stick  Four Steps to the Epiphany  Power-law distributions (Scale-free)  My contact info: www.adrianscott.com  Ryze: www.ryze.com