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How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
How to deal with the media without screwing up
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How to deal with the media without screwing up

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Prezentacija "How to deal with the media without screwing up" koju je Mike Butcher održao na How to Web Belgrade konferenciji 16. juna 2011. godine u Beogradu.

Prezentacija "How to deal with the media without screwing up" koju je Mike Butcher održao na How to Web Belgrade konferenciji 16. juna 2011. godine u Beogradu.

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  • 1. Mike Butcher Editor, TechCrunch Europe http://eu.techcrunch.com/about mikebutcher@techcrunch.com @mikebutcher Linkedin.com/in/mikebutcher Facebook.com/mikebutcher
  • 2. News is a Purple Cow
  • 3. Conversations usually beat press releases
  • 4. Negotiate before you shoot
  • 5. Don’t be a leechBe part of the community
  • 6. Want to join in? Network.
  • 7. Conferences are not newsThe content might be
  • 8. Be a great contact
  • 9. Be a cool blogger
  • 10. Should you hire a PR firm? Maybe.
  • 11. Please pitch like a human
  • 12. Understand who you are talking to
  • 13. The media likes CEOs
  • 14. One company in a space is not (generally) a story
  • 15. Don’t be annoyed if you don’t get coverage
  • 16. So What IS a Story?
    Competitive/Drama: “X will Kill Z”
  • 17. So What IS a Story?
    Competitive/Drama: “X will Kill Z”
    Gossip: “CEO/Company rumour…”
  • 18. So What IS a Story?
    Competitive/Drama: “X will Kill Z”
    Gossip: “CEO/Company rumour…”
    Insight: “Trend X will change the world”
  • 19. So What IS a Story?
    Competitive/Drama: “X will Kill Z”
    Gossip: “CEO/Company rumour…”
    Insight: “Trend X will change the world”
    Evolution: “Startup Y is like the X for Z”
  • 20. So What IS a Story?
    Competitive/Drama: “X will Kill Z”
    Gossip: “CEO/Company rumour…”
    Insight: “Trend X will change the world”
    Evolution: “Startup Y is like the X for Z”
    Success: “Awesome Y created!”
  • 21. So What IS a Story?
    Competitive/Drama: “X will Kill Z”
    Gossip: “CEO/Company rumour…”
    Insight: “Trend X will change the world”
    Evolution: “Startup Y is like the X for Z”
    Success: “Awesome Y created!”
    Failure: “Company X dying/screwed up”
  • 22. So What IS a Story?
    Competitive/Drama: “X will Kill Z”
    Gossip: “CEO/Company rumour…”
    Insight: “Trend X will change the world”
    Evolution: “Startup Y is like the X for Z”
    Success: “Awesome Y created!”
    Failure: “Company X dying/screwed up”
    You are The Story: “Kid creates FB”
  • 23. To Summarize
    Know Who To Contact
    Create Relationships Before The Pitch
    Networking and creating buzz will help, before you pitch
    Have a unique story
    Personalize the pitch
    Lay out the benefit for MY readers
  • 24. DON’T!
    Be insulting
    Give me your whole life story
    Send 100 bloggers the same email
    Don’t send me the same pitch multiple times – come up with news angles
  • 25. DON’T!
    Don’t try PR just for your ego
    Don’t be vague: Identify what you want covered
    Don’t be the crazy lone person: Go to events with a ‘wing’ person. Don’t approach people right off stage, they won’t remember you.
  • 26. TechHub: Connect to London
  • 27. TechHub: €428 a *year*
    Conferences: €500+ a day
  • 28. TechHub.com / @TechHub
  • 29. Yes, but how do I get on TechCrunch.com?
  • 30. Mike Butcher Editor, TechCrunch Europe http://eu.techcrunch.com/about mikebutcher@techcrunch.com @mikebutcher Linkedin.com/in/mikebutcher Facebook.com/mikebutcher

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