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Prezentacija "birthdaysRock.com" koju je Istok Pavlović održao na How to Web Belgrade konferenciji 16. juna 2011. godine u Beogradu.

Prezentacija "birthdaysRock.com" koju je Istok Pavlović održao na How to Web Belgrade konferenciji 16. juna 2011. godine u Beogradu.

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  • 1. How to web, June 2011
    By HiiShii.com
  • 2.
  • 3. is a web based app that reminds you of all your friend’s birthdays.
    Today is Jeff’s birthday
  • 4. can also send automated greetings to your friends
    Happy birthday from Jasmine!
  • 5. Now you can relax.
    Birthdays will be remembered for you.
    Greetings sent
    instead of you.
  • 6. People keep asking us:
    “Why did you create this app when there’s already ?”
  • 7. You can track birthday of any person in the World.
    You can track birthdays only of people that are on Facebook.
  • 8. Market research - keywords:
    Primary keywords
    “Birthday calendar “ – 40,000 / month
    “Birthday reminder” – 27,000 / month
    Secondary keywords
    “Birthday messages” – 500,000 / month
    “Birthday SMS” – 400,000 / month
  • 9. Market research - competition:
    BirthdayAlarm.com is the only competitive service
    Other include some low-quality desktop apps
  • 10. Import Birthdays:
    • Import all your Facebook friend’s birthdays in one click
    • 11. Send invitations to all your contacts on Gmail, Yahoo or MSN in one click
  • Features:
    • Multiple reminders
    (1 month, 1 week, three days before birthday)
    • Send automated custom greetings
    • 12. Add other types of yearly events
    (Anniversaries, one-time events such as weddings…)
  • 13.
  • 14.
  • 15. Business Model:
    • Free version has a limit of 100 birthdays and no text messaging (SMS) functionality
    • 16. Paid version is $37 a year
  • Further Business Model:
    • Group buying of birthday gifts
    • 17. Birthday Ecards
  • Further Business Model:
    • Include suggestions for gifts in the reminder messages
    • 18. GiftsRock.com, online gift shop connected with BirthdaysRock
  • How to web, June 2011
    By HiiShii.com