Advertisment (1)

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Advertisment (1)

  1. 1. ADVERTISEMENTS ARE ONLY GLITTER , NO TRUTH By Shivam Upadhyay
  2. 2. MEANING OF THE PHRASE ADVERTISEMENTS ARE ONLY GITTER, NO TRUTH 1. DECEPTIVE 2. MISLEADING 3. FALSE 4. LUCRATIVE ADVERITISEMENTS
  3. 3. WHAT ARE DECEPTIVE ADVERTISEMENTS ? Deceptive advertising also known as false advertising, refers to: 1) using of confusing, 2) misleading, 3) blatantly untrue statements when promoting a product.  advertisements take advantage of children,  Manipulates our behavior,  uses sex to sell,  and generally contribute to the downfall of our social system.  creates serious impact on the tastes, values and lifestyles of society at large.
  4. 4. EXAMPLES OF DECEPTIVE ADVERTISEMENTS
  5. 5. MC DONALDS BURGER • We all go running to the Mc Donalds fast food joint in the hope of getting a cheezy, huge, thick , finger licking good burger! Don’t we? • But sadly the reality doesn’t appeal to us that much! Because what we actually get is a sagging, miserly seasoned, and minimum cheese filled burger!!!
  6. 6. KELLOGG’S K
  7. 7. KELLOGG’S K • Kellogg's claimed in their advertisements that consuming k Kellogg's breakfast cereal would definitely help females loose a certain amount of killo’s weight within 2 weeks. • However, this was proved wrong when the customers actually used the product !
  8. 8. NIVEA “BIO SLIM COMPLEX ”  Would you buy a body lotion that claims: “regular use significantly reduces body size” ?  We guess many WOMEN would!  Nivea had to pay $900,000 in 2001 as a part of settlement for misleading ads.  And had to stop producing “Bio-slim Complex”.
  9. 9. FAIR AND LOVELY FAIRNESS CREAM
  10. 10.  According to the advertisement of “FAIR AND LOVELY FAIRNESS CREAM” , the facial complexion of women is going to get changed in a matter of days if they apply this beauty cream.  The advertisement says that the colour of the skin will get fair, however the complexion of a dark skinned female has never in the history of this product got converted to pure white colour!
  11. 11. LISTERINE MOUTH WASH Listerine - “Kills germs that cause Bad Breath, Plaque & gum disease Gingivitis” • Listerine got in trouble claiming that the product could 1. It could cure cold ailments like sore throats and coughs, 2. a dandruff preventative, 3. an anti-shave tonic, 4. and a safe way to protect yourself from cuts, 5. bruises, wounds, and stings, • However, Using Listerine as a over the counter medicine wasn’t clinically supported. • Pfizer (THE COMPANY) had to pull its commercials and change its claims.
  12. 12. DURACELL BATTERIES  Duracell – “ Lasts Even Longer ”  Have you ever bought batteries just to run out of life after a few uses?  Duracell, and The Procter & Gamble Company got sued in US by customers claiming that the companies were delivering a deceptive marketing scheme.  also accused of misleading facts.  Duracell Ultra Advanced and Duracell Ultra Power batteries were more expensive than regular batteries.  But did not provide longer life than regular alkaline batteries.
  13. 13.  Horlicks claims, their products provide more stamina and make children taller, stronger and sharper.  However, it was proven by the “Food Safety Standards Authority of India” that HORLICKS doesn’t provide the benefits to kids which are shown in the advertisement.  The company was accused of showing false research statistics!
  14. 14. HOW DO ADVERTISEMENTS MISLEAD? A. INCONSISTENT COMAPRISIONS B. MISLEADING ILLUSTRATIONS C. FALSE COLORING D. ANGEL DUSTING E. GUARANTEE WITHOUT A REMEDY SPECIFIED F. UNDISCLOSED FACTS
  15. 15. THANK YOU !

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