ARE ONLY GLITTER
, NO TRUTH
MEANING OF THE PHRASE
ONLY GITTER, NO TRUTH
WHAT ARE DECEPTIVE
Deceptive advertising also known as false advertising, refers to:
1) using of confusing,
3) blatantly untrue statements when promoting a product.
advertisements take advantage of children,
Manipulates our behavior,
uses sex to sell,
and generally contribute to the downfall of our social system.
creates serious impact on the tastes, values and lifestyles of society
MC DONALDS BURGER
• We all go running to the Mc Donalds fast food
joint in the hope of getting a cheezy, huge, thick
, finger licking good burger!
• But sadly the reality doesn’t appeal to us that
much! Because what we actually get is a
sagging, miserly seasoned, and minimum cheese
• Kellogg's claimed in their advertisements that
consuming k Kellogg's breakfast cereal would
definitely help females loose a certain
amount of killo’s weight within 2 weeks.
• However, this was proved wrong when the
customers actually used the product !
NIVEA “BIO SLIM COMPLEX ”
Would you buy a body lotion that claims:
“regular use significantly reduces body size” ?
We guess many WOMEN would!
Nivea had to pay $900,000 in 2001 as a part
of settlement for misleading ads.
And had to stop producing “Bio-slim
According to the advertisement of “FAIR AND
LOVELY FAIRNESS CREAM” , the facial complexion
of women is going to get changed in a matter of
days if they apply this beauty cream.
The advertisement says that the colour of the
skin will get fair, however the complexion of a
dark skinned female has never in the history of
this product got converted to pure white colour!
LISTERINE MOUTH WASH
“Kills germs that cause Bad Breath, Plaque & gum disease Gingivitis”
• Listerine got in trouble claiming that the product could
1. It could cure cold ailments like sore throats and coughs,
2. a dandruff preventative,
3. an anti-shave tonic,
4. and a safe way to protect yourself from cuts,
5. bruises, wounds, and stings,
• However, Using Listerine as a over the counter medicine wasn’t
• Pfizer (THE COMPANY) had to pull its commercials and change its
Duracell – “ Lasts Even Longer ”
Have you ever bought batteries just to run out of life
after a few uses?
Duracell, and The Procter & Gamble Company got
sued in US by customers claiming that the companies
were delivering a deceptive marketing scheme.
also accused of misleading facts.
Duracell Ultra Advanced and Duracell Ultra Power
batteries were more expensive than regular batteries.
But did not provide longer life than regular alkaline
Horlicks claims, their products provide more
stamina and make children taller, stronger and
However, it was proven by the “Food Safety
Standards Authority of India” that HORLICKS
doesn’t provide the benefits to kids which are
shown in the advertisement.
The company was accused of showing false
HOW DO ADVERTISEMENTS
A. INCONSISTENT COMAPRISIONS
B. MISLEADING ILLUSTRATIONS
C. FALSE COLORING
D. ANGEL DUSTING
E. GUARANTEE WITHOUT A REMEDY SPECIFIED
F. UNDISCLOSED FACTS