Marketing to Developers for Developers

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Marketing to Developers for Developers

  1. 1. Marketing to DevelopersItalo VignoliOldest Marketing Chap in OSSTechnology Illiterate, Italian, VerboseGeographer, Marketer, Press FlackBrussels, February 6, 2011 1
  2. 2. We Need Volunteers 2
  3. 3. Open Culture 3
  4. 4. Why LibreOffice Starting to work at LibreOffice is easy There are "easy hacks" and developers are here to help Developing LibreOffice might be good for your personal CV There is an easy growth path inside development Developing LibreOffice is fun First project where developers and marketers work together Marketing is here to show the work of developers 4
  5. 5. Sources of Information (2010) 5
  6. 6. How Many Times ? 6
  7. 7. Strategy First Stage (september 2010 - january 24, 2011) Build some credibility, be friendly, be open, be available Second Stage (january 25, 2011 - december 31, 2011) Release often, leverage every news story, build a mailing list Please the press, answer promptly to media requests, get fun Build a community of developing volunteers, support them Create awareness & credibility, stimulate downloads 7
  8. 8. Numbers US/UK Press: 85 articles about LibreOffice Kudos to Ben Horst for Lifehacker and Boing Boing Kudos to Michael Meeks for ZDNet and geek media Italian Press: 62 articles about LibreOffice Easy achievement: most editors are personal friends German Press: 32 articles about LibreOffice Kudos to Florian Effenberger for making it possible French and Spanish Press: 13 articles each We need to concentrate there for future releases Over 750.000 downloads in 10 days 8
  9. 9. Notables ComputerWorld UK (Glyn Moody) The Deeper Significance of LibreOffice 3.3 Boing Boing (Cory Doctorow) What the LibreOffice fork means for Oracle’s shabby treatment of Sun’s free software projects Developer.Com LibreOffice Arrives and Its Better Than OpenOffice Network World (Joe Brockmeier) Five things I love about LibreOffice 3.3 9
  10. 10. Thank You for Listening Italo.vignoli@documentfoundation.org Mobile +39.348.5653829 Skype: italovignoli GTalk: italo.vignoli@gmail.com All text and image content in this document, unless otherwise specified, is licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the LibreOffice name, logo, or icon. 10

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