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Pinterest per l'azienda - SMAU Milano 2013
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Pinterest per l'azienda - SMAU Milano 2013

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  • 1. Paul Klee, 1919 Pinterest per l’azienda Come e perché Smau Milano 2012
  • 2. Architetto Architettodell’informazione dell’informazione@lucarosati @italomarconiLucarosati.it Italomarconi.com
  • 3. Quanto
  • 4. big.onvab.com
  • 5. distributedmarketing.org
  • 6. Perché
  • 7. MOOD LIFESTYLE BOARD
  • 8. Linee guida
  • 9. Emozioninon prodotti:mood, lifestyle...
  • 10. Partecipazione:repin, UGC...
  • 11. Testo:link, #hashtag...
  • 12. Misura:analytics, SEO...
  • 13. and more...
  • 14. Liste, bacheche, tavole:una storia molto antica
  • 15. “Lists are themost basicform oftaxonomiesWe make lists allthe time”– Lambe, Organising Knowledge
  • 16. Pile cabinet – Norman, Things That Make Us Smart
  • 17. Aleksi Aaltonen, Flickr
  • 18. “Chiameremoquesta modalitàrappresentativalista elencoo catalogo”– Eco, Vertigine della lista
  • 19. Frans Franken II, Interno di galleria
  • 20. Eric Parker, Flickr
  • 21. – Antonioni, Blow-Up
  • 22. Warburg e l’atlanteMnemosyne
  • 23. Estetica dellasfocaturastrizzare gli occhiper vedere oltre idettaglivedere di piùvedendo di meno– Maeda, Le leggi della semplicità
  • 24. – Andiamo?– Andiamo pure.All’arte del ricamo,fabbrica di passamanerie,ordinazioni, forniture.Sorelle PurtarèAlla città di Parigi.Modes, nouveauté. – Palazzeschi, La passeggiata