Basics of content writing
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Basics of content writing

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    Basics of content writing Basics of content writing Presentation Transcript

    • The Basics of
      Content Writing
    • Why do we need Training?
    • Progress
      Discover
      Development
      Learn / Unlearn
    • What is CONTENT WRITING?
    • Communication
      through
      WORDS
    • Difference : Content Writing and Speech
    • Content Writing
      One way communication
      Instructive
      Has a flow of thought
      Speech/Dialogue
      Two way or more
      Goes with the flow
      Random/Unorganized
    • PILLARS OF Content Writing?
    • PILLARSOF Content Writing?
      Editorial
      Tone/Style
      Creativity
      Client Brief
    • PILLARSOF Content Writing?
      Editorial
      Tone/Style
      Creativity
      Client Brief
      Language
      Grammar
      Vocabulary
    • PILLARSOF Content Writing?
      Editorial
      Tone/Style
      Creativity
      Client Brief
      Professional
      Corporate Like
      Flowery
      Level of vocabulary used
      Target audience
    • Understanding
      CREATIVITY
    • UNDERSTANDING CREATIVITY
      Corporate/Professional Writing ( eg. Website Content Writing)
      - Creativity with JARGONS and not adjectives
      - Stating FACTS than fluff
      - Creativity with PRESENTATION than words
      - Example
    • UNDERSTANDING CREATIVITY
      Article Writing ( eg. CWD, Rolex)
      - Creative in the beginning – ENGAGING rather than mundane
      - Keeping it INTERACTIVE
      - UNIQUE/FRESH Vs TRITE
      - Usage of QUOTATIONS (and molding them)
      - Example
    • UNDERSTANDING CREATIVITY
      Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter)
      - Be OBJECT ORIENTED than language oriented
      • Know your TARGET AUDIENCE
      • Understand the CONTEXT of language
      • Use REFERENCE POINTS to benchmark content
      • Check TONALITY – Formal/ Informal
      • Play in LANGUAGE
      • NO FLUFF
    • ADDING VALUE TO CONTENT
    • Make your content DISTINCTIVE
      RESEARCH is the key
      Movement of Content
      SIMPLE
      COMPLEX
      Usage of HEADINGS AND POINTERS
      Usage of JARGONS
    • How to
      HONE YOUR SKILLS?
    • READ
      ABSORB
      WRITE
    • What to
      READ?
    • WHAT TO READ?
      Book on Common Errors
      Business Magazines
      Articles/Stories
      Website Content
    • Creating
      KILLER CONTENT
    • CREATING KILLER CONTENT
      A Strong Beginning
      Breaking of content
      Insightful Content
    • CREATING KILLER CONTENT
      A Strong Beginning
      Breaking of content
      Insightful Content
      PUT THE BAIT HERE
      Make the content
      - Persuasive
      - Informative
      - Though Provoking
      - Engaging
    • CREATING KILLER CONTENT
      A Strong Beginning
      Breaking of content
      Insightful Content
      Each subset of information comes in one paragraph
    • CREATING KILLER CONTENT
      A Strong Beginning
      Breaking of content
      Insightful Content
      -Informative
      • Value add
      • Opinionated/ Personalized
      • Well researched
    • OPTIMIZE YOUR SKILLS
    • OPTIMIZE YOUR SKILLS
      Work within your LIMITS
      Using the RIGHT WORDS at the right place
      EDIT your text
      Understand the subject/theme/business
    • Types of
      CONTENT WRITING
    • TYPES OF CONTENT WRITING
      Do-it-Yourself Article
      Blog
      Informative
      Sales Copy
      Description of Products/Services
    • Take complete
      OWNERSHIP
      of your project
    • You are NOT WRITERS but COMMUNICATORS