Basics of content writing

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Basics of content writing

  1. 1. The Basics of <br />Content Writing<br />
  2. 2. Why do we need Training?<br />
  3. 3. Progress<br />Discover<br />Development<br />Learn / Unlearn<br />
  4. 4. What is CONTENT WRITING?<br />
  5. 5. Communication<br />through <br />WORDS<br />
  6. 6. Difference : Content Writing and Speech<br />
  7. 7. Content Writing<br />One way communication<br />Instructive<br />Has a flow of thought<br />Speech/Dialogue<br />Two way or more<br />Goes with the flow<br />Random/Unorganized<br />
  8. 8. PILLARS OF Content Writing?<br />
  9. 9. PILLARSOF Content Writing?<br />Editorial<br />Tone/Style<br />Creativity<br />Client Brief<br />
  10. 10. PILLARSOF Content Writing?<br />Editorial<br />Tone/Style<br />Creativity<br />Client Brief<br />Language <br />Grammar<br />Vocabulary<br />
  11. 11. PILLARSOF Content Writing?<br />Editorial<br />Tone/Style<br />Creativity<br />Client Brief<br />Professional<br />Corporate Like<br />Flowery<br />Level of vocabulary used<br />Target audience<br />
  12. 12. Understanding<br />CREATIVITY<br />
  13. 13. UNDERSTANDING CREATIVITY<br />Corporate/Professional Writing ( eg. Website Content Writing)<br />- Creativity with JARGONS and not adjectives<br /> - Stating FACTS than fluff<br /> - Creativity with PRESENTATION than words<br /> - Example<br />
  14. 14. UNDERSTANDING CREATIVITY<br />Article Writing ( eg. CWD, Rolex)<br />- Creative in the beginning – ENGAGING rather than mundane<br /> - Keeping it INTERACTIVE<br /> - UNIQUE/FRESH Vs TRITE<br /> - Usage of QUOTATIONS (and molding them)<br /> - Example<br />
  15. 15. UNDERSTANDING CREATIVITY<br />Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter)<br />- Be OBJECT ORIENTED than language oriented<br /><ul><li> Know your TARGET AUDIENCE
  16. 16. Understand the CONTEXT of language
  17. 17. Use REFERENCE POINTS to benchmark content
  18. 18. Check TONALITY – Formal/ Informal
  19. 19. Play in LANGUAGE
  20. 20. NO FLUFF</li></li></ul><li>ADDING VALUE TO CONTENT<br />
  21. 21. Make your content DISTINCTIVE<br />RESEARCH is the key <br />Movement of Content<br />SIMPLE<br />COMPLEX<br />Usage of HEADINGS AND POINTERS<br />Usage of JARGONS<br />
  22. 22. How to <br />HONE YOUR SKILLS?<br />
  23. 23. READ<br />ABSORB<br />WRITE<br />
  24. 24. What to<br />READ?<br />
  25. 25. WHAT TO READ?<br />Book on Common Errors<br />Business Magazines<br />Articles/Stories<br />Website Content<br />
  26. 26. Creating<br />KILLER CONTENT<br />
  27. 27. CREATING KILLER CONTENT<br />A Strong Beginning<br />Breaking of content<br />Insightful Content<br />
  28. 28. CREATING KILLER CONTENT<br />A Strong Beginning<br />Breaking of content<br />Insightful Content<br />PUT THE BAIT HERE<br />Make the content <br /> - Persuasive<br /> - Informative<br /> - Though Provoking<br /> - Engaging<br />
  29. 29. CREATING KILLER CONTENT<br />A Strong Beginning<br />Breaking of content<br />Insightful Content<br />Each subset of information comes in one paragraph<br />
  30. 30. CREATING KILLER CONTENT<br />A Strong Beginning<br />Breaking of content<br />Insightful Content<br />-Informative <br /><ul><li>Value add
  31. 31. Opinionated/ Personalized
  32. 32. Well researched</li></li></ul><li>OPTIMIZE YOUR SKILLS<br />
  33. 33. OPTIMIZE YOUR SKILLS<br />Work within your LIMITS<br />Using the RIGHT WORDS at the right place<br />EDIT your text<br />Understand the subject/theme/business<br />
  34. 34. Types of <br />CONTENT WRITING<br />
  35. 35. TYPES OF CONTENT WRITING<br />Do-it-Yourself Article<br />Blog<br />Informative<br />Sales Copy<br />Description of Products/Services<br />
  36. 36. Take complete <br />OWNERSHIP <br />of your project<br />
  37. 37. You are NOT WRITERS but COMMUNICATORS <br />

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