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How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
How to make the page in facebook
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How to make the page in facebook

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How to make the page in facebook and how to use it.

How to make the page in facebook and how to use it.

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  • 1. How to use the Facebook T o p i c Group vs Page D a t e 2011. 05. 23 P o s t Kim Kyung-Rog
  • 2. Contents Introduction Facebook ? Social Commerce Group vs Page Create Page Create Group How to Manage? How to operate? -2-
  • 3. Social Media sharing collaboration participation interaction communication -3-
  • 4. Top 5• Global top2, Local top3 Top 5※ Source : http://www.alexa.com/topsites, 2011.05 -4-
  • 5. List of Virtual community• Facebook - founded : 2004.02 - Users : 640,000,000 over List Top 10 Name Active user accounts Date Skype 663 million[1] March 2010 Tencent QQ 636 million[2][3] November 2010 Facebook 600+ million[4] January 2011 Qzone 480 million[5] March 2011 Windows Live Messenger 330+ million[6] June 2009 Habbo 203 million[7] February 2011 Twitter 200 million[8][9] January 2011 Gmail 176.5 million[10] December 2009 Vkontakte 135+ million [11] February 2011 Orkut 120+ million [12][13][14] August 2010 Bebo 117 million[15] July 2010 Badoo 113+ million[16] April 2011 Sina Weibo 100+ million[17] February 2011※ Source : http://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_users -5-
  • 6. Understand of Facebook• Facebook is a Social Networking Service site, Ecosystem - Social utility for connecting people with those around them(friends, family, coworkers, or simply others with similar interests.) - Framework for information, Based on Networks Facebook’s features • Users have a “profile” with a picture and other personal details as they wish (including “limited profile”) Service • Users create newsfeeds based on what users and there friends are doing • Making Friends and keeping in touch • News feed, page wall, Messages INBOX, friend, friend list • Uploading & Sharing amount of Photos & Videos (with tagging) Activity • joining and activities in Pages(fan), Groups, Events • Apps, Social plug-ins, Posted items(text and URLs), Shared items • User-created applications Platform • More than 550,000 active applications (every day increasing) & Apps • More than one million developers • More than one million websites have integrated with Facebook Platform (2010)※ Source : http://www.facebook.com -6-
  • 7. Understand of Facebook• Facebook menu and key glossary - Common, Group, Page key glossary in Facebook • Wall : the core/main of a profile or page Basic - aggregates new content, including posted items(status updates) & recent actions(becoming a fan of a page) - News feed/Post : feed of content posted to one’s Wall, aggregation of one’s friends’ newsfeeds published - Messages : message box (include other people message) • Profile : presence for individuals to share information and interact with friends and organizations on Facebook • People : personal connection on Facebook, • Friend : to add a Facebook user as a friend (List, request, find, invite) • Friend List : organized groupings of friends • Events : Birthdays(friends birthday list), friends’ event(create, participate, …) • Application : a program that allows users to share content and interact with other users - photo/friends photo, ads, notes, pages, links, apps(games, and so on...) • Page : official presence for public figures or businesses to share information, interact with fans on FacebookHomepage/Page • Get started : administrator tool(invite friends, tell to fans, and so on) - settings, manage permissions, basic information, profile picture, features, marketing, mange admins, insights • Wall • Info : basic information about the page • Fan – Facebook users who choose to become a “fan” and follow an organization’s page • Application : Photos, video, links, events, etc add on Group • Group : a collection of Facebook users with a common interest, any Facebook user can create and join a group • Network : an association of Facebook users based on a region, school, or workplace • Add friends to group, chat, create doc, create event, view photos, edit group(information, picture, member)※ Source : www.HubSpot.com, http://en.wikipedia.org/wiki/Facebook -7-
  • 8. How to use the Facebook• Business : Create marketing tool (using the Groups, Pages, Ads and Places)• School : Create groups to help each other with homework by posting on a group wall• Home : Find friends, connect with people, share information, share pictures, etc... Business for using Facebook • Create the Pages, Gropus, Ads, for your business(products, services and so on) Service • Connect and engage with current and potential customers • Community of users and around your business. • Create a fan page for your purpose(business) • Create a personal profile or Create a company/artist/product profile Activity • Create top keywords • Do upload an images and videos • Post interesting content(feed), Search blogs using your keywords Strategy • Allways, respond to feedback and thank to new fans • Work regularly and use apps※ Source : Reconstruction from Presented by Nigel Swaby, Swaby Online Media, Facebook forBusiness -8-
  • 9. [Backup] Social Commerce• Facebook commerce Model - F-Commerce, custom apps, facebook Shopping tabs, facebook deals Social Commerce Model Mobile Commerce on Your Website Group Deals (M-Commerce) Social Networks Twitter Reviews & Groupon Shopping Apps (Giveaways, Tweeted Promo Codes) Recommendations Living social Youtube Social sharing Location-based deals QR Codes (Frenchconnection’s Youtique) (Like button, share/add) (foursquare, facebook places) •Social sharing tools to encourage pass along Facebook Shopping Facebook shopping Facebook Deals F-Commerce Custom Apps (tabs) •Reward customer •Share transactions with •Drive fans to •Develop Apps to suit loyalty facebook friends e-commerce website marketing needs※ Source : http://www.shoutlet.com -9-
  • 10. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -10-
  • 11. Compare of page and group• Overview of group & page - How to use the group & page? Groups vs Pages Division Gropus Pages Ads •Small group Communication • similar to a Profile -share their common interests & express • Pages are visible to everyone on the Overview their opinion internet by default -express objectives, discuss issues, post • everyone can connect with Pages by photos and share related content becoming a fan • More control as you can keep private and •Non-members, only join to the fan Members members •Can be found in search results • Max 1,000 members Use •School community •Business community News feed •represent a brand or products •Only given the URL •Make the URL (if page have 25 fans) Administrator •Simple events •Related events(event creation & invitation) tool •Non-statistics •Statistics(using page insights) •Use of applications •CPC(click your website) Applications - •Social ads •CPM(seeing your ad ) • publicly or private available -public available for anyone to join •creating a Page is simple & free -administrator approval for members join •require a time to build and maintain Create • http://www.facebook.com/groups.php •http://www.facebook.com/pages/create.php -Fill out the basic information(name, -Fill out the basic information(name), create network), create events, invite friends and events, Link apps and so on so on※ Source : www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761 -11-
  • 12. Example of use the page• http://www.facebook.com Sign up & login • Top - sign up & login • Bottom - list of the people - list of the pages - create a page※ Source : http://www.facebook.com -12-
  • 13. Example of use the page Browse pages • list of the pages • Click the starbucks -13-
  • 14. Example of use the page Sample of page - Starbucks • Sample page - Starbucks - Ranking of top 3 • How to use※ Source : http://www.facebook.com/Starbucks -14-
  • 15. Example of use the page Sample of Search • Sample page - Starbucks - Ranking of top 3 • How to use - search -15-
  • 16. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -16-
  • 17. Example of create the page Create the page • Create a page • Select the category - company -17-
  • 18. Example of create the page Select the category • Create a page • Select the category - company • Select the sub-category • Make the title -18-
  • 19. Example of create the page Intro page – Get Started • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page -19-
  • 20. Example of create the page Intro page – Wall • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall -20-
  • 21. Example of create the page Intro page – Events • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events -21-
  • 22. Example of create the page Mange Administrator tools - Permissions • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission -22-
  • 23. Example of create the page Mange Administrator tools – Basic Information • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information -23-
  • 24. Example of create the page Mange Administrator tools – Profile Picture • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture -24-
  • 25. Example of create the page Mange Administrator tools - Apps • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps -25-
  • 26. Example of create the page Mange Administrator tools - Insignts • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps • Administrator tool - insights -26-
  • 27. Example of create the page Mange Administrator tools – Change account • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps • Administrator tool - insights •Change the account -27-
  • 28. Example of create the page Mange Administrator tools – Change account • Create a page • Select the category - company • Select the sub-category • Make the title • Introduce the page index • Get started • publish the page • Wall • Events • Manage the page - setting - permission - Basic Information - Profile Picture - Apps • Administrator tool - insights •Change the account -28-
  • 29. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -29-
  • 30. Example of create the Group Create the group • Create Group - group name - members -30-
  • 31. Example of create the Group Create the group – Digital Media Alumni • Create Group - group name - members • Group Home - group menu -31-
  • 32. Example of create the Group Mange the group – setting • Create Group - group name - members • Group Home - group menu - setting -32-
  • 33. Example of create the Group Mange the group – Create the event • Create Group - group name - members • Group Home - group menu - setting - create event -33-
  • 34. Example of create the Group Mange the group – Basic information • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information -34-
  • 35. Example of create the Group Mange the group – Profile Picture • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture -35-
  • 36. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members -36-
  • 37. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find) -37-
  • 38. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find, select) -38-
  • 39. Example of create the Group Mange the group – Members • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find, select) -39-
  • 40. Example of create the Group Mange the group – Intro • Create Group - group name - members • Group Home - group menu - setting - create event • Manage the Group - basic information - profile picture - members (find, select) • wall -40-
  • 41. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -41-
  • 42. Example of manage the page Mange the facebook Tool - hootsuite • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login※ Source : http://hootsuite.com/dashboard#/ -42-
  • 43. Example of manage the page Hootsuite - Home • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network -43-
  • 44. Example of manage the page Hootsuite – Facebook feeds & page feed • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed -44-
  • 45. Example of manage the page Hootsuite – setting • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting -45-
  • 46. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics -46-
  • 47. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template -47-
  • 48. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template - create modules -48-
  • 49. Example of manage the page Hootsuite – Create analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template - create modules -49-
  • 50. Example of manage the page Hootsuite – see the analytics • Manage Social media tool - hootsuite - socialbakers • hootsuite - signup, login • Hootsuite home - add social network - see the news feed - see the page feed • Setting • Create analytics - select template - create modules - see the analytics -50-
  • 51. IntroductionFacebook ? Social Commerce Group vs PageCreate Page Create Group How to Manage? How to operate? -51-
  • 52. Operate the page• Use the tools for increase efficiency - hootsuite.com : Can schedule posts, can post to both facebook and twitter simoultaneously, easily share content - socialbakers : use the statistics How to community in the page? No. Basic rule 1 • design a nice page 2 • tell your story, post interesting & original comments 3 • use the page as a “viral” corporate blog and link the page to your “suggest ideas” blog 4 • pull your news-feed into facebook and connect the page to your corporate newsroom 5 • show links to web articles about your brand 6 • offer your fans something special 7 • ask fans to invite their friends to become fans • ask fans to create your next product and ask fans to take a picture “with” your product 8 • ask customers what they would like and what they don’t like 9 • link and push to your twitter and youtube channels 10 • show your pictures and let fans publish their pictures and show your videos and let fans upload their own (short) videos 11 • use an events page (promote charity events) 12 • use applications & tie them into your e-shop, and let fans click & buy “that” product(inside facebook) 13 • engage your fans with a poll page or with a poll application 14 • create fun applications on facebook 15 • use the social content(Blog posts, Articles, Podcasts, Video, Photos, Interviews, Testimonials, User experiences) 16 • use the other people’s content(Blog subscriptions(alltop.com), Facebook friend lists, Twitter lists • content guidelines 17 - Keep updates short and to the point, Think in terms of headlines, Encourage comments with yes/no questions - Ask fans to “like” your update, Ask fans to “share” your update • consider of privacy and ownership 18 - People worry about revealing their personal lives to the world / - Copyright Policy is strict -52-
  • 53. Question & AnswerKyung-Rog, Kim : it4all@korea.com -53-

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