Aqualisa

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VCU Brandcenter Communications Strategy

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  • Aqualisa

    1. 1. Aqualisa QuartzSam Cantor, Ryan Dowling, Cristina Hall, Divya Lulla, Whitney Newman, Adam Tetreault
    2. 2. 1 Current Situation
    3. 3. There is one thing that cannot just be brushed off1 Current Situation
    4. 4. Bad Showers = The Norm1 Current Situation
    5. 5. Technology moves forward but basic needs remain the same1 Current Situation
    6. 6. Constant Even Pressure Temperature1 Current Situation
    7. 7. Persistence ofIdentify bad showering Frustration Need experiences
    8. 8. Refers To PastActive Experiences, VisitSearch Friends, Family, Experts Stores
    9. 9. Risk = Reward
    10. 10. Risk = Reward Customer Service
    11. 11. 2 Brand & Position
    12. 12. 2 Brand & Position
    13. 13. Shower of the future that addresses problems of the past2 Brand & Position
    14. 14. 3 Reasons to Believe
    15. 15. Bells & Whistles3 Reasons to Believe
    16. 16. Red Light3 Reasons to Believe
    17. 17. Peripherals3 Reasons to Believe
    18. 18. Replacement New Shower Penetration (44%) (25%)3 Reasons to Believe
    19. 19. Niche Target Market3 Reasons to Believe
    20. 20. 4 The Work
    21. 21. 5 Added Profit
    22. 22. 2000 2001 2002 2003 2004 200525.54%
    23. 23. 28.31%2000 2001 2002 2003 2004 2005 24.42%
    24. 24. 28.00%2000 2001 2002 2003 2004 2005 23.24%
    25. 25. 28.32%2000 2001 2002 2003 2004 2005 22.00%
    26. 26. 29.54%2000 2001 2002 2003 2004 2005 20.69%
    27. 27. 31.97%2000 2001 2002 2003 2004 2005 19.31%

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