+ Follow

How Did I Get Here? A composite story of UX VP's

by Ian Swinson

653 views

The results of a research project exploring the emergence of the UX VP role with findings from interviews with a dozen UX executives from a variety of technology companies....

The results of a research project exploring the emergence of the UX VP role with findings from interviews with a dozen UX executives from a variety of technology companies.

This was originally presented at the MXConference in 2012.

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

File a copyright complaint

1 Embed 1

http://www.linkedin.com

Statistics

Likes: 4
Downloads: 8
Comments: 0
Embed Views: 1
Views on SlideShare: 652
Total Views: 653

How Did I Get Here? A composite story of UX VP’s Presentation Transcript

How Did I Get Here? And where are we going?Ian Swinson | Salesforce.com - Senior Director, User Experience | @iswinson

Broken ClavicleScrews: 11Titanium: 4”Percocet: Lots

UX VPRemedy Coffee / Cup of coffee

Transition, responsibilities, insights and advice

The Peter Principle...in a hierarchy every employee tendsto rise to his level of incompetence. Dr. Laurence J. Peter and Raymond Hullin, 1969

Who did we talk to?Peter Merholz Michael Arent Arnie LundVP, User Experience VP, User Experience Principal UX LeadInflection SAP / Business Objects MicrosoftSara Ortloff Kaaren Hanson Tom TullisVP, User Experience, VP, Design Innovation VP, User ExperienceInsights & Analytics Intuit Fidelity InvestmentsWalmart.com Sarah Bellrichard Matt HollowayCatherine Courage SVP, User Experience VP, User ExperienceVP, Product Design Research & Design DesignCitrix Wells Fargo ShutterflyRochelle King Mark McCormick Larry TeslerVP, User Experience & SVP, Customer Experience VP, User ExperienceProduct Services Wells Fargo formerly Amazon.comNetflix

Finding the Participants Me 3 4 5Co-workers Acquaintances LinkedIn

Geographically Speaking2 1 9

How many are authors?Arnie Lund Catherine Courage Tom Tullis Michael Arent

Company Size Whoa! 140 2.5+ millionInflection Walmart.com

Time in the Role60 days19 years

Career PathFor example: Interaction Design to Management Manager Director Vice President This is a big deal! Senior Senior Or...is it? Manager Director SVP ?Associate Senior Principal Principal Architect Staff Lead Architect Chief Design Officer

Skills TransitionFrom individual contributor to management Management Design/ Research

Skills TransitionFrom production level work to conceptual work Concept Design/ Research Production

Skills TransitionFrom production to concept...to strategic work Strategy Concept Design/ Research Production

Skills TransitionFrom hands on work to management PLUS strategy Strategy Management Design/ Research VP Starts Somewhere Around Here

Enough preamble?Let’s hear from some UX VPs

Preparing > Transitioning > Performing

Preparing Videohttp://youtu.be/jH6KqKQ5IrE

Goals Start small & expandPreparing Get a mentor And most importanty...ask yourself, “Is this for you?

Transitioning Videohttp://youtu.be/ZBhqQRnZ4oY

Be selfless Let go - Trust your peopleTransitioning Stay connected to your craft Design can be meta

Performing Videohttp://youtu.be/v5vICNnBgug

Listen & learn TranslatePerforming Facilitate Process & people Strategy & tactics

Career PathFor example: Interaction Design to Management Manager Director Vice President This is a big deal! Senior Senior Or...is it? Manager Director ?Associate Senior Principal Principal Architect Staff Lead Architect Chief Design Officer

The Peter Principle...in a hierarchy every employee tendsto rise to his level of incompetence. Dr. Laurence J. Peter and Raymond Hullin, 1969

The Arnie PrincipleIn a hierarchy every employee shouldrise to the level of their passion. Arnie Lund, 2012

How Will You Get There?

Thank You!All the participantsPeter MerholzChelsey Glasson!

Notes & RemindersStay tuned to UX MagazineFollow @salesforceux for updatesFollow us @iswinson and @chelseyglassonWe are hiring!iswinson@salesforce.com