S. Iswarya DMS-SOM

Classification Communication network in an organisation is of : INTERNAL EXTERNAL

Communication network in an organisation is of :

INTERNAL

EXTERNAL

Internal communication Interaction between members of the same organisation.

Interaction between members of the same organisation.

Channels of communication Vertical – upward and downwards flow Horizontal/lateral- Communication with colleagues/peers Diagonal- informal, can travel in any direction

Vertical – upward and downwards flow

Horizontal/lateral- Communication with colleagues/peers

Diagonal- informal, can travel in any direction

Vertical communication Lateral communication Diagonal communication

External communication Communication is an ongoing process. Communication within and outside the organisation It can be oral or written.

Communication is an ongoing process.

Communication within and outside the organisation

It can be oral or written.

Forms of External communication Advertising Media interaction Public relations Presentations Negotiations Mails Telegrams Letters

Advertising

Media interaction

Public relations

Presentations

Negotiations

Mails

Telegrams

Letters

Corporate communication Advertising Media interaction Public relations

With external customers Negotiation Telegrams Mails & letters