GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)

PROBLEMS & SOLUTIONS
in a Global Community
Presenter: Robert Allen Peeler
Assistant Online Community Manager
Square Enix Inc.

FINAL FANTASY XI: Unique MMO
Distinct Player Concept
same game, same people, same time
service regardless of region/language
challenging regional coordination

FINAL FANTASY XI
Major Step Into the MMO Experience
Uniquely Identifiable Services
Consoles at the Ready
Expansions/Add-Ons
Simultaneous Global Updates

-Main Series Title
Confidence
-Early MMO Title
Innovation
-8th Year of Service
Dedication

NA Community Team
JP Community Team
EU Community Team

International Relations
Difficult Communication
Unexpected Attacks: RMT
Working With Another Online Title

Developer Q&A
Multiple Regions Involved
Minimal Developer Time
Language Barriers

Problem I:

Re-thinking the Q&A
Improve Q&A Flows
Simplify/Combine Issues
Avoid Repetition
Create Translation Schedules

Problem I:
SolutionBetter Dev. Comm.

Live (IRL) Events
Costs for Attending
Small Events to Big Events
Left-Out Locales

Problem I:

Live Community Event
Planning an Event
Fan Sites & Player Interaction

Problem I:
Better Dev. Interaction

Differing Schedules
Adjusting to Timezones
Translation Delay

Problem I:
SolutionDev. Comm. & InteractionProblem II:
Difficult Comm.

Ex: Elemental Resistance Issue
Effects Across Game
Delayed Response
Ex: Pandemonium Warden

Problem I:
Difficult Comm.

Tools of Communication
Community Topics/Reports
Player Promotions

Problem I:
Difficult Comm.
Solution
Regular Comm.

Illegal RMT
Compromised Accounts
Policy Adjustments
Preventative Measures Concern
Player Perspective: Shifted Blame

Problem I:
Difficult Comm.
Solution
Regular Comm.
Problem III:
Unexpected Attacks

Reviewing/Updating Policies
Listening/Responding to Player Feedback
Brainstorming Prevention Solutions
Special Task Force (STF)
Security Token

Problem I:
Difficult Comm.
Solution
Regular Comm.
Problem III:
Unexpected Attacks
Solution
Adapting with Change

FINAL FANTASY XIV
FINAL FANTASY XI Future Plans
Supporting Veteran FINAL FANTASY XI Players
New Responsibilities
New Players

Problem I:
Difficult Comm.
Solution
Regular Comm.
Problem III:
Unexpected Attacks
Solution
Problem IV:
Another Online Title

Methodology
Fan Site Partnership
Exclusive Opportunities
Relationship Building

Problem I: International Relations
Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.
Solution:
Regular Comm.
Problem III:
Unexpected Attacks
Solution:
Problem IV:
Solution: Fan Sites

Ex. Premier Site Summit
Planning
Annual Direction
Future of Player Communities
Who’s Invited
What Fan Sites Can Do
From Invites to Articles

Problem I:-International Relations
Solution:Dev. Comm. & InteractionProblem II:
Difficult Comm.
Solution:
Regular Comm.
Problem III:
Unexpected Attacks
Solution:
Problem IV:
-Another Online Title
Solution: Fan Sites

Global Community Service
Every Adventurer is Our Customer
Community Team Cooperates Globally
Addressing Discrepancies

Problem I: International Relations
Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.
Solution:
Regular Comm.
Problem III:
Unexpected Attacks
Solution:
Problem IV:
Solution:
Fan Sites