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GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
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GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)

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  • 1. PROBLEMS & SOLUTIONS<br />in a Global Community<br />Presenter: Robert Allen Peeler<br />Assistant Online Community Manager<br />Square Enix Inc.<br />
  • 2. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 3. <ul><li> FINAL FANTASY XI: Unique MMO
  • 4. Distinct Player Concept
  • 5. same game, same people, same time
  • 6. service regardless of region/language
  • 7. challenging regional coordination</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 8. <ul><li> FINAL FANTASY XI
  • 9. Major Step Into the MMO Experience
  • 10. Uniquely Identifiable Services
  • 11. Consoles at the Ready
  • 12. Expansions/Add-Ons
  • 13. Simultaneous Global Updates</li></ul>-Main Series Title<br />Confidence<br />-Early MMO Title<br />Innovation<br />-8th Year of Service<br />Dedication<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 14. <ul><li> NA Community Team
  • 15. JP Community Team
  • 16. EU Community Team</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 17. <ul><li> International Relations
  • 18. Difficult Communication
  • 19. Unexpected Attacks: RMT
  • 20. Working With Another Online Title</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 21. <ul><li> Developer Q&A
  • 22. Multiple Regions Involved
  • 23. Minimal Developer Time
  • 24. Language Barriers</li></ul>Problem I:<br />International Relations<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 25. <ul><li> Re-thinking the Q&A
  • 26. Improve Q&A Flows
  • 27. Simplify/Combine Issues
  • 28. Avoid Repetition
  • 29. Create Translation Schedules</li></ul>Problem I:<br />International Relations<br />SolutionBetter Dev. Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 30. <ul><li> Live (IRL) Events
  • 31. Costs for Attending
  • 32. Small Events to Big Events
  • 33. Left-Out Locales</li></ul>Problem I:<br />International Relations<br />SolutionBetter Dev. Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 34. <ul><li> Live Community Event
  • 35. Planning an Event
  • 36. Fan Sites & Player Interaction</li></ul>Problem I:<br />International Relations<br />SolutionBetter Dev. Comm.<br />Better Dev. Interaction<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 37. <ul><li> Differing Schedules
  • 38. Adjusting to Timezones
  • 39. Translation Delay</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 40. <ul><li> Ex: Elemental Resistance Issue
  • 41. Effects Across Game
  • 42. Delayed Response
  • 43. Ex: Pandemonium Warden</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 44. <ul><li> Tools of Communication
  • 45. Community Topics/Reports
  • 46. Player Promotions</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 47. <ul><li> Illegal RMT
  • 48. Compromised Accounts
  • 49. Policy Adjustments
  • 50. Preventative Measures Concern
  • 51. Player Perspective: Shifted Blame</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 52. <ul><li> Reviewing/Updating Policies
  • 53. Listening/Responding to Player Feedback
  • 54. Brainstorming Prevention Solutions
  • 55. Special Task Force (STF)
  • 56. Security Token</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution<br />Adapting with Change<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 57. <ul><li> FINAL FANTASY XIV
  • 58. FINAL FANTASY XI Future Plans
  • 59. Supporting Veteran FINAL FANTASY XI Players
  • 60. New Responsibilities
  • 61. New Players</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution<br />Adapting with Change<br />Problem IV:<br />Another Online Title<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 62. <ul><li> Methodology
  • 63. Fan Site Partnership
  • 64. Exclusive Opportunities
  • 65. Relationship Building</li></ul>Problem I: International Relations<br />Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.<br />Solution:<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution:<br />Adapting with Change<br />Problem IV:<br />Another Online Title<br />Solution: Fan Sites<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 66. <ul><li> Ex. Premier Site Summit
  • 67. Planning
  • 68. Annual Direction
  • 69. Future of Player Communities
  • 70. Who’s Invited
  • 71. What Fan Sites Can Do
  • 72. From Invites to Articles</li></ul>Problem I:-International Relations<br />Solution:Dev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution:<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution:<br />Adapting with Change<br />Problem IV:<br />-Another Online Title<br />Solution: Fan Sites<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 73. <ul><li> Global Community Service
  • 74. Every Adventurer is Our Customer
  • 75. Community Team Cooperates Globally
  • 76. Addressing Discrepancies</li></ul>Problem I: International Relations<br />Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.<br />Solution:<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution:<br />Adapting with Change<br />Problem IV:<br />Another Online Title<br />Solution: <br />Fan Sites<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 77. <ul><li> FINAL FANTASY XI: Global MMO
  • 78. Fostering an International Community
  • 79. Avoiding Lapses in Communication
  • 80. Global Coordination
  • 81. Addressing the Unexpected</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 82. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  • 83. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />

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