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GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)
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GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)

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  • 1. PROBLEMS & SOLUTIONS
    in a Global Community
    Presenter: Robert Allen Peeler
    Assistant Online Community Manager
    Square Enix Inc.
  • 2. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 3.
    • FINAL FANTASY XI: Unique MMO
    • 4. Distinct Player Concept
    • 5. same game, same people, same time
    • 6. service regardless of region/language
    • 7. challenging regional coordination
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 8.
    • FINAL FANTASY XI
    • 9. Major Step Into the MMO Experience
    • 10. Uniquely Identifiable Services
    • 11. Consoles at the Ready
    • 12. Expansions/Add-Ons
    • 13. Simultaneous Global Updates
    -Main Series Title
    Confidence
    -Early MMO Title
    Innovation
    -8th Year of Service
    Dedication
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 14.
    • NA Community Team
    • 15. JP Community Team
    • 16. EU Community Team
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 17.
    • International Relations
    • 18. Difficult Communication
    • 19. Unexpected Attacks: RMT
    • 20. Working With Another Online Title
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 21.
    • Developer Q&A
    • 22. Multiple Regions Involved
    • 23. Minimal Developer Time
    • 24. Language Barriers
    Problem I:
    International Relations
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 25.
    • Re-thinking the Q&A
    • 26. Improve Q&A Flows
    • 27. Simplify/Combine Issues
    • 28. Avoid Repetition
    • 29. Create Translation Schedules
    Problem I:
    International Relations
    SolutionBetter Dev. Comm.
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 30.
    • Live (IRL) Events
    • 31. Costs for Attending
    • 32. Small Events to Big Events
    • 33. Left-Out Locales
    Problem I:
    International Relations
    SolutionBetter Dev. Comm.
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 34.
    • Live Community Event
    • 35. Planning an Event
    • 36. Fan Sites & Player Interaction
    Problem I:
    International Relations
    SolutionBetter Dev. Comm.
    Better Dev. Interaction
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 37.
    • Differing Schedules
    • 38. Adjusting to Timezones
    • 39. Translation Delay
    Problem I:
    International Relations
    SolutionDev. Comm. & InteractionProblem II:
    Difficult Comm.
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 40.
    • Ex: Elemental Resistance Issue
    • 41. Effects Across Game
    • 42. Delayed Response
    • 43. Ex: Pandemonium Warden
    Problem I:
    International Relations
    SolutionDev. Comm. & InteractionProblem II:
    Difficult Comm.
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 44.
    • Tools of Communication
    • 45. Community Topics/Reports
    • 46. Player Promotions
    Problem I:
    International Relations
    SolutionDev. Comm. & InteractionProblem II:
    Difficult Comm.
    Solution
    Regular Comm.
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 47.
    • Illegal RMT
    • 48. Compromised Accounts
    • 49. Policy Adjustments
    • 50. Preventative Measures Concern
    • 51. Player Perspective: Shifted Blame
    Problem I:
    International Relations
    SolutionDev. Comm. & InteractionProblem II:
    Difficult Comm.
    Solution
    Regular Comm.
    Problem III:
    Unexpected Attacks
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 52.
    • Reviewing/Updating Policies
    • 53. Listening/Responding to Player Feedback
    • 54. Brainstorming Prevention Solutions
    • 55. Special Task Force (STF)
    • 56. Security Token
    Problem I:
    International Relations
    SolutionDev. Comm. & InteractionProblem II:
    Difficult Comm.
    Solution
    Regular Comm.
    Problem III:
    Unexpected Attacks
    Solution
    Adapting with Change
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 57.
    • FINAL FANTASY XIV
    • 58. FINAL FANTASY XI Future Plans
    • 59. Supporting Veteran FINAL FANTASY XI Players
    • 60. New Responsibilities
    • 61. New Players
    Problem I:
    International Relations
    SolutionDev. Comm. & InteractionProblem II:
    Difficult Comm.
    Solution
    Regular Comm.
    Problem III:
    Unexpected Attacks
    Solution
    Adapting with Change
    Problem IV:
    Another Online Title
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 62.
    • Methodology
    • 63. Fan Site Partnership
    • 64. Exclusive Opportunities
    • 65. Relationship Building
    Problem I: International Relations
    Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.
    Solution:
    Regular Comm.
    Problem III:
    Unexpected Attacks
    Solution:
    Adapting with Change
    Problem IV:
    Another Online Title
    Solution: Fan Sites
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 66.
    • Ex. Premier Site Summit
    • 67. Planning
    • 68. Annual Direction
    • 69. Future of Player Communities
    • 70. Who’s Invited
    • 71. What Fan Sites Can Do
    • 72. From Invites to Articles
    Problem I:-International Relations
    Solution:Dev. Comm. & InteractionProblem II:
    Difficult Comm.
    Solution:
    Regular Comm.
    Problem III:
    Unexpected Attacks
    Solution:
    Adapting with Change
    Problem IV:
    -Another Online Title
    Solution: Fan Sites
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 73.
    • Global Community Service
    • 74. Every Adventurer is Our Customer
    • 75. Community Team Cooperates Globally
    • 76. Addressing Discrepancies
    Problem I: International Relations
    Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.
    Solution:
    Regular Comm.
    Problem III:
    Unexpected Attacks
    Solution:
    Adapting with Change
    Problem IV:
    Another Online Title
    Solution:
    Fan Sites
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 77.
    • FINAL FANTASY XI: Global MMO
    • 78. Fostering an International Community
    • 79. Avoiding Lapses in Communication
    • 80. Global Coordination
    • 81. Addressing the Unexpected
    © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 82. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
  • 83. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.