SOCIALMEDIAEffective Uses and Practices Presentation by:
Social Media• A group of Internet-based technologies that allows the creation and exchange of user generated content. • The No.1 Online Activity
Social Media Has Fundamentally Changed Our ConnectivityEver Heard of the 6 Degrees of Separation?
It No Longer Exists! (Thanks primarily to Facebook) We are now Separated from Each Person on Earth by about 3 Degrees
This is being called the Shift From the Information Era To TheNetworked Era
Increased Connectivity Gives Companies a Wider Audience Graph: 310 Active Twitter Users (out of 100 Million) over 2 days.Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtainedfrom: http://www.flickr.com/photos/marc_smith/7435405092/
. BUT Time and time again, Companies who Self-Endorse are Kicked Out of the Conversation (It’s called SOCIAL media for a reason) Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtained from: http://www.flickr.com/photos/marc_smith/7435405092/
Solution? Create Your Company’s Personable Persona
• A mirco-blogging service • Twitter now reaches 1 of 10 internet users worldwide and grew 59 percent in the past yearTweet Half Life = 2.8 Hours
Reaches 71.2% of the world’s global audienceAccounts for:-3 in every 4 minutes spent on social media-1 in every 7 minutes spent online around the world• Optimal Posting time: 1:00-4:00pm• Ideal: Wednesday, 3:00pm
• Professional Networking Site: • allows for business contacts to connect, find job, share insights, etc. • Create a company group to provide a forum for sharing insights & knowledge, and networking with potential clients & employees.• Transfer company recommendations to Linkedin • 14% of people believe advertisements, 78% believe the opinion of others.
Improve Your Profile!• Improve SEO: • Make a Vanity Url • Use Keywords• Show Your Skills • Connect to Contacts • Seek and Give Recommendations • Share Knowledge in Groups
• Video sharing site• Over 3 billion hours of video are watched each month on YouTube• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth• Optimal Posting Time: Sunday, Monday, & Tuesday, between 7-10pm
Social media has impacted everything:―from business, to governments, to media... It now seems as if the next frontier may be in applying the tenants of social media — transparency, crowdsourcing and the democratization of media — to solve a wide array of global problems.‖ –Ted Ostrow on the subject of TED Global 2012 &Radical Openness http://mashable.com/2012/06/26/ted-global-radical-openness/