Value Proposition Designer Canvas -Value proposition side

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  • 1. Day 3: Value Proposition Designer
  • 2. Value Proposition Designer Canvas Part 1: Background & aim Part 2: Customer side Part 3: Value proposition side Part 4: Dealing with competing valuepropositions Part 5: Interactive application on 1 specificcase study
  • 3. Part 3: Value Proposition side“The absolute fundamental aim is to makemoney out of satisfying customers.”John Egan
  • 4. Part 3: Value Proposition sideValue proposition=Product-service combinationhttp://www.businessmodelalchemist.com/
  • 5. Part 3: Value Proposition side Value proposition = Product-servicecombination Which products and services do you offerthat help your customer get either afunctional, social, or emotional job done,or help him/her satisfy basic needs?
  • 6. Part 3: Value Proposition side Tangible (e.g. manufactured goods, face-to-face customer service) Digital/virtual (e.g. downloads, onlinerecommendations) Intangible (e.g. copyrights, qualityassurance) Financial (e.g. investment funds,financing services)http://www.businessmodelalchemist.com/
  • 7. Part 3: Value Proposition side Pain relievers How do your products / services eliminate orreduce negative emotions, undesired costsand situations and risks?http://www.businessmodelalchemist.com/
  • 8. Part 3: Value Proposition side Gain creators How do your products / services createbenefits your customer expects, desires orwould be surprised by?http://www.businessmodelalchemist.com/
  • 9. Part 3: Value Proposition sidehttp://www.businessmodelalchemist.com/
  • 10. Questions?This work is licensed under Creative CommonsAttribution Non Commercial 3.0.