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Day 3: Value Proposition Designer
Value Proposition Designer Canvas Part 1: Background & aim Part 2: Customer side Part 3: Value proposition side Part 4...
Part 4: Competing value propositions“Whether it’s Google or Apple or freesoftware, we’ve got some fantasticcompetitors and...
Part 4: Competing value propositions Value Propositions compete with othersfor the same customer segmenthttp://www.busine...
Part 4: Competing value propositions Compare competing value propositionsby mapping out the same variables (e.g.price, pe...
Part 4: Competing value propositionshttp://www.businessmodelalchemist.com/
Questions?This work is licensed under Creative CommonsAttribution Non Commercial 3.0.
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Value Proposition Designer Canvas - Competing value propositions

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Transcript of "Value Proposition Designer Canvas - Competing value propositions"

  1. 1. Day 3: Value Proposition Designer
  2. 2. Value Proposition Designer Canvas Part 1: Background & aim Part 2: Customer side Part 3: Value proposition side Part 4: Dealing with competing valuepropositions Part 5: Interactive application on 1 specificcase study
  3. 3. Part 4: Competing value propositions“Whether it’s Google or Apple or freesoftware, we’ve got some fantasticcompetitors and it keeps us on our toes.”Bill Gates
  4. 4. Part 4: Competing value propositions Value Propositions compete with othersfor the same customer segmenthttp://www.businessmodelalchemist.com/
  5. 5. Part 4: Competing value propositions Compare competing value propositionsby mapping out the same variables (e.g.price, performance, risk, service quality,etc.). “Live daringly, boldly, fearlessly. Tastethe relish to be found in competition – inhaving put forth the best within you.” –Henry J. Kaiserhttp://www.businessmodelalchemist.com/
  6. 6. Part 4: Competing value propositionshttp://www.businessmodelalchemist.com/
  7. 7. Questions?This work is licensed under Creative CommonsAttribution Non Commercial 3.0.
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