Transcript of "Value Proposition Designer Canvas - Competing value propositions"
Day 3: Value Proposition Designer
Value Proposition Designer Canvas Part 1: Background & aim Part 2: Customer side Part 3: Value proposition side Part 4: Dealing with competing valuepropositions Part 5: Interactive application on 1 specificcase study
Part 4: Competing value propositions“Whether it’s Google or Apple or freesoftware, we’ve got some fantasticcompetitors and it keeps us on our toes.”Bill Gates
Part 4: Competing value propositions Value Propositions compete with othersfor the same customer segmenthttp://www.businessmodelalchemist.com/
Part 4: Competing value propositions Compare competing value propositionsby mapping out the same variables (e.g.price, performance, risk, service quality,etc.). “Live daringly, boldly, fearlessly. Tastethe relish to be found in competition – inhaving put forth the best within you.” –Henry J. Kaiserhttp://www.businessmodelalchemist.com/
Part 4: Competing value propositionshttp://www.businessmodelalchemist.com/
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