Value Proposition Designer Canvas - Case Graphine

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Value Proposition Designer Canvas - Case Graphine

  1. 1. This work is licensed under Creative Commons Attribution Non Commercial 3.0 Opportunity Recognition Workshop. The Value Proposition Designer Case study : GRAPHINE
  2. 2. “Business opportunities are like buses, there’s always another one coming.” Richard Branson
  3. 3. Part 5: Case study
  4. 4. The case Graphine Software Background: UGhent – iMinds technology Developed in ICON project Software technology for compression and rendering of graphics and textures
  5. 5. The case Graphine Software Background: UGhent – iMinds technology Developed in ICON project Software technology for compression and rendering of graphics and textures Spin-off ready to go to the market now
  6. 6. The case Customer jobs • Main customers are companies requiring usage of high- quality graphics / textures • Mainly to be found in e.g. gaming, commercial breaks or animated movies • Jobs: • Compression / decompression of graphics / textures
  7. 7. The case Customer pains • Limited computing power (loading time of graphics and textures) • Storage needs • Quality of the graphics and textures limited by the former two pains
  8. 8. The case Customer gains • Reduction in amount of memory space needed • Faster rendering of graphics and textures • Increase the quality (‘look and feel’) of graphics and textures • Easy integration of tool into production process
  9. 9. The case Products & services • Software technology (SaaS) as engine to develop, compress and render textures and graphics
  10. 10. The case Pain relievers • Less storage capacity required • Faster rendering of graphics and textures • Less computing power required
  11. 11. The case Gain creators • Technology can be used on various platforms (PC and mobile) • Quality of the graphics and textures increases (level of detail, uniqueness, ‘look and feel’)
  12. 12. Questions?

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