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Towards Understanding How Personality, Motivation, and Events Trigger Web User Activity
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Towards Understanding How Personality, Motivation, and Events Trigger Web User Activity

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Web 2.0 provided internet users with a dynamic
medium, where information is updated continuously
and anyone can participate. Though preliminary anal-
ysis exists, there is still little understanding on what
exactly stimulates users to actively participate, create
and share content in online communities.In this paper
we present a methodology that aspires to identify and
analyze those events that trigger web user activity,
content creation and sharing in Web 2.0. Our ap-
proach is based on user personality and motivation,
and on the occurrence of events with a personal or
global impact. The proposed methodology was applied
on data collected from Flickr and analysis was per-
formed through the use of statistics and data mining
techniques.

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Towards Understanding How Personality, Motivation, and Events Trigger Web User Activity Towards Understanding How Personality, Motivation, and Events Trigger Web User Activity Presentation Transcript