Your SlideShare is downloading. ×
0
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Beer industry in Thailand
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Beer industry in Thailand

9,801

Published on

Thailand Beer industry 2010

Thailand Beer industry 2010

1 Comment
0 Likes
Statistics
Notes
  • Could you please send me a copy.
    Thanking you in advance.Email : Mr.Janporphan@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
9,801
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
411
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • It also limited days of selling as religion day; Visakabusha, Asanhabusha. The retail shops cannot put Alcohol products in the Gift set except the customer require them.
  • Almost countries in AFTA is Muslim. Alcohol products cannot import to those countries. Then Thai beer company still have to paid tax at highest level.
  • Transcript

    • 1. Beer Industry<br />Strategic Management<br />
    • 2. Agenda<br />Economic Overview<br />Consumer behavior<br />Competitive Analysis<br />Law and Regulation<br />
    • 3. Economic Overview<br />Inflation<br />
    • 4. Introduction of beer market in Thailand<br />Beer is one of the world's oldest prepared beverages<br />9500 BC Ancient Egypt, Mesopotamia<br /> It is the third most popular drink overall, after water and tea<br />Alcohol volume around 4-6%<br />
    • 5. How this industry operate their Brewing business?<br />
    • 6. Briefly information of Thai beer market <br />In past few years average production volume of beer is 2,000 Million liters<br />Reflect 70% overall plant capacity in 2010<br />Oligopoly market structure<br />Tax and Government policy create big impact on industry<br />FTA with ASEAN in 2010 about Beer category<br />
    • 7. Q1. Beer Production and consumption<br />
    • 8. Q1. Beer Market Value<br />
    • 9. Q1. Market share by segment Y2010<br />Total Market Value is 96,970 Million THB<br /><ul><li> Premium value is 6,930 Million THB
    • 10. Standard value is 7,895 Million THB
    • 11. Economy value is 82,145 Million THB</li></ul>Premium<br />Standard<br />Economy<br />
    • 12. Q2. Key players in Beer Industry<br />Singha Corporation Co., Ltd.<br />Premium<br />Standard<br />Economy<br />
    • 13. Q2. Key players in Beer Industry<br />Thai Beverage Public Company Limited <br />Premium<br />Standard<br />Economy<br />
    • 14. Q2. Key players in Beer Industry<br />Thai Asia Pacific Brewery<br />Premium<br />Standard<br />Economy<br />
    • 15. Q2. Price Comparison<br />40<br />Baht<br />38<br />Baht<br />35<br />Baht<br />35<br />Baht<br />25<br />Baht<br />35<br />Baht<br />24<br />Baht<br />25<br />Baht<br />30<br />Baht<br />
    • 16. Q3. Law and Regulation<br />3 key factors which effect the industry’s growth<br /> Tax<br /> Advertisement and Selling<br /> AFTA<br />
    • 17. Q3. Law and Regulation<br />
    • 18. Q3. Law and Regulation<br /> Advertisement and Selling<br />
    • 19. Q3. Law and Regulation<br />AFTA<br /><ul><li>The agreement between the Asian countries; Thailand, Malaysia, Indonesia, Philippine, Singapore and Brunei
    • 20. 1 January 2010
    • 21. 0% tariff of products</li></li></ul><li>Q3. Government Campaign<br />Comic book<br />Brochure<br />Advertisement<br />Post Cards<br />banner<br />
    • 22. Q3. Societal Attitude + Lifestyle<br />
    • 23. Q4. Competitor Positioning Map <br />
    • 24. Q5. Strategic Move<br />
    • 25. Strategic Move<br />Thai Beverage Public Company Limited <br />Music Marketing<br /><ul><li> 200 Million Baht for GMM Grammy
    • 26. Create negotiation power with outlets</li></ul>and transform them to exclusive partners<br />
    • 27. Strategic Move<br />Singha Corporation Co., Ltd.<br />Sport Marketing<br /><ul><li> Prefer 20 million spectators from supporting Manchester United and Chelsea rather than 40,000-50,000 audience in each concert</li></ul>Beer Garden<br /><ul><li> Imitate “Oktober Fest” in Germany</li></li></ul><li>Strategic Move<br />Thai Asia Pacific Brewery<br /><ul><li> Suffer from government restriction of advertising
    • 28. Creative commercial from Heineken cannot on air</li></ul>Lessen scale of events to 7 commercial areas such as Arena 10, K-Village, United Center Building<br />Return to focus on Premium Brand Portfolio<br />
    • 29. Q6. Key Success Factor<br />
    • 30. Q7. Attractive or not?<br />NO… because<br /> Beer consumption is decreasing<br /> Law and regulation is more strict<br /> Tax rate is increasing <br /> High awareness of health concern<br />

    ×