Agency Cd Scenario Leave Behind
by iss206 on Jul 04, 2009
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This is a deck I created in September of 2003, back in my entrepreneurial days....
This is a deck I created in September of 2003, back in my entrepreneurial days.
Get past the horrific slides (a .PPT ninja I'm not).
Focus on the basic premise ... pretty close to what specialized branded entertainment agencies are pitching today (6 years later).
Since there's nothing I can do with this deck now, I figured I would share it for the benefit of any brand managers interested in getting into the branded entertainment game ... for one very specific reason:
When your hot-shot (i.e. expensive, in most cases) agency pitches you on their big idea, show them this horrifically ugly deck, created by one young guy in his NYC apartment nearly 6 years ago.
Is their big idea significantly more innovative than this, or are they selling you the same pre-packaged programs that have been around forever?
And if their version of innovation is tossing around the term "webisode," tell them about all the awards BMW and Fallon won for that idea in 2002.
I'm not saying I ever had, or currently have the answers. Just sharing ...
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