Tachlis2.0 Social Media Engaging in Social Media to Spark Conversation Ahuvah Berger [email_address] Blog: www.Sabraheart.blogspot.com Flickr: Israluv Twitter: Ahoova

What is Social Media Social Media is the use of electronic and internet tools for the purpose of sharing and discussing information and experiences with other human beings. Social Media shifted control from the Institutions to the Communities Social Media is about breaking down barriers to engage in conversations.

We Are the Media

*Social Media shifted control from the Institutions to the Communities. *The Internet has shifted from Monologue to Dialogue . *The Content Consumers are now the Content Producers as well. How Are WE the Media?

Social Media Activities Ask yourself – What do I want to get out of Social Media? What activities benefit YOU the most? How can I contribute to the community?

Ask yourself – What do I want to get out of Social Media?

What activities benefit YOU the most?

How can I contribute to the community?

First Step: Profiles Create your Profile and give it F L A I R Your profile is a work in progress and should be up to date Have an Icon Use a personal picture for work related Social Media Link to your Blog/Website/Twitter/Photos etc Email Address

Create your Profile and give it F L A I R

Your profile is a work in progress and should be up to date

Have an Icon

Use a personal picture for work related Social Media

Link to your Blog/Website/Twitter/Photos etc

Email Address

Blogging Business Personal Communication with your market, clients, customers. Create Buzz. Industry Branding.

Business

Personal Communication

with your market, clients,

customers.

Create Buzz.

Industry Branding.

MicroBlogging New Connections Industry & World News Chit Chat Branding Resources

New Connections

Industry & World News

Chit Chat

Branding

Resources

Social Media Video Viral Marketing Visual Sharing Live Video “ How To” Videos Personal Video

Viral Marketing

Visual Sharing

Live Video

“ How To” Videos

Personal Video

Social Media Photography Visual Personal Products News/Events Conferences

Visual

Personal

Products

News/Events

Conferences

Social Networking Degrees of Separation Personalized Large & Small Communities Family, Friends, Professional, Illness, Children, Hobbies, Virtual, etc. Events

Degrees of Separation

Personalized Large & Small Communities

Family, Friends, Professional, Illness, Children, Hobbies, Virtual, etc.

Events

Social News & Bookmarking Internet Trends News Stories Popular Stories Relevant Information Drive Traffic to a site

Internet Trends

News Stories

Popular Stories

Relevant Information

Drive Traffic to a site

Monitoring the Noise RSS Feeds Personalized Homepage Aggregation Site

RSS Feeds

Personalized Homepage

Aggregation Site

Corporate Usage of Social Media Accenture: Blogging, Podcasts Coca Cola: Blogging, YouTube, Facebook, Secondlife Dell: Blogging, Twitter, Ideastorm, Second Life Forrester Research: Blogging, Forums, Twitter, YouTube, Facebook Johnson&Johnson: Blogging, YouTube, social networks PR Newswire: Blogging, Twitter, Flickr, Facebook, Delicious, Widgets United States Government: In house social networks

Accenture:

Blogging, Podcasts

Coca Cola:

Blogging, YouTube, Facebook, Secondlife

Dell:

Blogging, Twitter, Ideastorm, Second Life

Forrester Research:

Blogging, Forums, Twitter, YouTube, Facebook

Johnson&Johnson:

Blogging, YouTube, social networks

PR Newswire:

Blogging, Twitter, Flickr, Facebook, Delicious, Widgets

United States Government:

In house social networks

Social Media is all about Connecting & Collaborating m a k i ng t h e W o r ld a s m a l l e r pla ce. Ahuvah Berger [email_address] Blog:www.Sabraheart.blogspot.com Flickr, Twitter: Israluv