Media Conglomerate Innovation Program<br />Program Recommendation<br />Israel Vicars<br />
Contents<br />Concern<br />Opportunity<br />Options<br />Actions<br />Metrics<br />2<br />
Concern<br />Program will generate new ideas from employees<br />Scalable ideas will be the focus of funding, advancement<...
Opportunity<br />Technology Consultation<br />Technology consultation provided during idea development, implementation<br ...
Options<br />Employees<br />Reach out to technology-savvy employees within company<br />Opportunity for participation and ...
Actions<br />Company Outreach<br />Invite employees without ideas to participate as consultants; emphasize skills in deman...
Metrics<br />Diagnosis<br />Ratio of need-driven ideas to technology-driven ideas<br />Number of idea champions whose cont...
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Innovation Program Recommendation

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Here's a "business card" slide deck I gave a potential employer who was launching a corporate innovation program. The company (not disclosed) was a large media conglomerate.

This presentation addresses a potential pitfall of launching a corporate innovation program within their company: technologist-businessperson-balance. I've seen it happen before, and I detail in the presentation how to mitigate this problem.

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Innovation Program Recommendation

  1. 1. Media Conglomerate Innovation Program<br />Program Recommendation<br />Israel Vicars<br />
  2. 2. Contents<br />Concern<br />Opportunity<br />Options<br />Actions<br />Metrics<br />2<br />
  3. 3. Concern<br />Program will generate new ideas from employees<br />Scalable ideas will be the focus of funding, advancement<br />These ideas usually leveraged by an enabling technology<br />More “Need Pull” ideas, Fewer “Technology Push” ideas<br />Fewer employees have technology development backgrounds<br />Both market and technology perspectives necessary for a complete idea<br />Anticipated Concern: Technology consultation and assistance will be in high demand but short supply<br />3<br />
  4. 4. Opportunity<br />Technology Consultation<br />Technology consultation provided during idea development, implementation<br />Connect idea champions with matching consultant<br />Technology Implementation Support<br />Consultants able to create “quick and dirty” prototypes to immediately test ideas<br />Consultants who helped at idea stage could be recruited for launch, implementation stages<br />4<br />
  5. 5. Options<br />Employees<br />Reach out to technology-savvy employees within company<br />Opportunity for participation and reward without an idea<br />Students<br />Chosen based on completed course work or demonstrated experience<br />Students participate as an interns; job opportunity if idea takes off<br />Freelancers (Volunteer)<br />Domain experts or technology generalists<br />NDA required for participation<br />Appeal of casual consultation and opportunity to join company if idea takes off<br />Freelancers (Paid)<br />Reliable “sandbox” team that helps with new ideas on rolling basis<br />Contract employees<br />5<br />
  6. 6. Actions<br />Company Outreach<br />Invite employees without ideas to participate as consultants; emphasize skills in demand<br />University Outreach<br />Contact local universities with technical programs<br />Reach out to relevant student organizations<br />Community Outreach<br />Attend technology and entrepreneur events, Meetupgroups<br />Network on behalf of idea champions within company<br />6<br />
  7. 7. Metrics<br />Diagnosis<br />Ratio of need-driven ideas to technology-driven ideas<br />Number of idea champions whose contacts’ and own’ expertise are one-sided<br />Number of idea champions desiring technical support and perspective <br />Progress<br />Number of matches between idea champions and consultants<br />Number of ideas that are significantly improved after consultation<br />Success<br />Number of idea champions who can cite tangible benefit from consultation by the end of the process<br />Number of teams formed between idea champions and consultants<br />Cost-benefit analysis of consultation costs versus benefit to launched ideas (long term)<br />7<br />
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