Search Engine Optimization

Search Engines Google: 65.98% web searches Yahoo: 20.88% MSN: 7.04% Ask: 4.14%

Google: 65.98% web searches

Yahoo: 20.88%

MSN: 7.04%

Ask: 4.14%

The Value of SEO 42% of search users click the top-ranking link. 8% click the second-ranking link 62% of search users click a link on the first page of search results 23% of searches progress to the second page 80% of unsuccessful searches are followed with keyword refinement 41% of searches unsuccessful after the first page choose to refine third keyword search phrase or their chosen search engine 77% of search users choose organic over paid listing when searching

42% of search users click the top-ranking link. 8% click the second-ranking link

62% of search users click a link on the first page of search results

23% of searches progress to the second page

80% of unsuccessful searches are followed with keyword refinement

41% of searches unsuccessful after the first page choose to refine third keyword search phrase or their chosen search engine

77% of search users choose organic over paid listing when searching

Organic results are best if you... Want to spend time now, and reap the benefits down the road Have a budget to spend now, and want to save money later Want a search engine-friendly site Can afford to wait for results Don't want to spend a lot of time managing/maintaining Pay-per-Click advertising

Want to spend time now, and reap the benefits down the road

Have a budget to spend now, and want to save money later

Want a search engine-friendly site

Can afford to wait for results

Don't want to spend a lot of time managing/maintaining Pay-per-Click advertising

Test and Optimize Monitoring & Reporting Search Engines Submissions Website Optimization (i) Meta Tags (ii) Alt Tags (iii) Content Composition (iv) Page Re-naming (v) Link Re-naming Selection of Key Phrases Keywords must be: (i) Targeted (ii) Unique (iii) Descriptive Site Review

Site Optimization Analyze competition Target audience Keywords research Code consistency Broken links Tags Meta-tags Content optimization Keyword density Design Features How easy it is to find information on the website How easy it is to navigate the website How aesthetically appealing the website is

Analyze competition

Target audience

Keywords research

Code consistency

Broken links

Tags

Meta-tags

Content optimization

Keyword density

Design Features

How easy it is to find information on the website

How easy it is to navigate the website

How aesthetically appealing the website is

Factors in long run Content is not King. UNIQUE content is King Add more unique content on a regular Build your web site big. One big good one is much better than 10 small not-so-good ones Have good statistics and analyze from where you get your visitors, their paths on your site and finetune it Observe: Look and observe all the time. Check the SERPs, check the stats

Content is not King. UNIQUE content is King

Add more unique content on a regular

Build your web site big. One big good one is much better than 10 small not-so-good ones

Have good statistics and analyze from where you get your visitors, their paths on your site and finetune it

Observe: Look and observe all the time. Check the SERPs, check the stats

Summary - Tips for Success Use a service with vast network reach Utilize a balanced mix of search products to drive the most targeted leads to your site Select a wide range of relevant search terms Utilize tools to enable efficient campaign management and maximize ROI

Use a service with vast network reach

Utilize a balanced mix of search products to drive the most targeted leads to your site

Select a wide range of relevant search terms

Utilize tools to enable efficient campaign management and maximize ROI

Thank you! Israel Naogaoker SEO, Online Marketing & MARCOM Services Phone: +972 3 932 5097 Mob: +972 547 642309 E-mail: [email_address] www.israel-marketing.com

Israel Naogaoker

SEO, Online Marketing & MARCOM Services

Phone: +972 3 932 5097

Mob: +972 547 642309

E-mail: [email_address]

www.israel-marketing.com