Twitter Guide 2010 - I Spy Marketing
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Twitter Guide 2010 - I Spy Marketing



A basic guide to Twitter. Enjoy!

A basic guide to Twitter. Enjoy!



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    Twitter Guide 2010 - I Spy Marketing Twitter Guide 2010 - I Spy Marketing Presentation Transcript

    • twitter guide
    • contents
      • What Is Twitter?
      • Effect Of Twitter
      • Why Use Twitter?
      • Setting Up An Account
      • Sending A Tweet
      • Searching Twitter
      • URL Shortening
      • Replying (@)
      • Direct Messages (D)
      • Retweeting (RT or retweet)
      • Hashtags (#)
      • Trending Topics
      • Follow Friday
      • Promote Your Page
      • Twitter Etiquette
      • Minimise Risks
      • Tools
      • Useful Links
    • what is twitter?
      • It’s an instant messaging or micro blogging service
      • 140 characters to tell friends or followers what you are doing
      • 3 ways to send a tweet
        • Web browser
        • Mobile phone
        • Twitter application
      • Your tweet is shown
        • On your profile page
        • On the homepage of your followers
        • On the Twitter public timeline
    • effect of twitter
      • Twitter has amplified the amount of conversations about brands
        • More connections
        • More conversation
      • Unlike Facebook, Twitter has also made those conversations publicly accessible
      • Twitter provides powerful insight for brands
    • why use twitter?
      • Twitter’s own site attracted 73.5 million unique individuals in January 2010
      • Twitter is a valuable marketing tool
      • You can use it to:
        • Drive traffic to your website
        • Raise awareness of your brand
        • Promote your news and content
        • Monitor brand conversations
        • Provide help and feedback to your customers
        • And find new customers
      • Amazon, o2 and Lastminute are just some of the major companies using Twitter to build their brand online
    • setting up an account
      • It’s free to sign up
      • Go to
      • Follow instructions on how to set up your profile
        • Use your brand name
        • Add a brief bio
        • Add a recognisable logo
        • Include a link to your website
        • Create a customised wallpaper with your website addresses
    • sending a tweet
      • 140 characters to use
      • Type your message
      • Click update
      • Simple as that!
    • searching twitter
      • To see what conversations people are having about your brand (and keywords) enter them into
    • URL shortening
      • As you only have 140 characters to use you may need to shorten the URL you want to share
      • and are just some of the URL shortening sites available
      • Paste in the URL and click shorten
      • These tools have the added benefit that they track click numbers
    • replying (@)
      • Any Twitter update that begins with @username is considered a reply
      • Starting your tweet with @username means you’re directing your tweet at a specific person
      • To reply to someone’s tweet click the swoosh button
      • Or put the @symbol at the front of their username and start typing
      • Even if they are not following you they will still see your message, along with everybody else
      • Click @username on your homepage to see if someone has directed a tweet at you
    • direct message (D)
      • In addition to public updates and @replies, Twitter allows you to send direct messages
      • You can only send private message to a person who is following you
      • There are 4 ways you can send a direct message
        • The message link on the profile page
        • The reply icon attached to messages in your direct message inbox
        • The drop down box on the direct message inbox page
        • The status update box by typing D+username+message
    • retweeting (RT or retweet)
      • Retweeting is taking a message someone else has posted and repeating it to your followers
      • Click the Retweet icon to do this (see below)
      • Retweets indicate quality
      • Retweeting someone can increase their reputation and followship
      • If someone retweets you more than once you should thank them
    • retweeting (RT or retweet)
      • To see if you have been retweeted click the Retweets button on your Twitter homepage
      • See what they are retweeting - is it a funny comment, a link to a serious article?
      • Think about doing more of these popular tweets
    • hashtags (#)
      • # tags help group and share information around particular conversations people are having
      • Just add the # symbol anywhere in your tweet
      • They are used to discuss events, movies, new technologies etc
      • People can then search Twitter for tweets related to a particular topic, such as the G20 (see below)
    • stay on topic
      • If you abuse hashtags your account could get suspended
      • Don’t add lots of hashtags in an attempt to gain attention in search
      • Don’t repeatedly tweet the same topic / hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher
    • trending topics
      • Trending topics are the most tweeted-about topics on Twitter
      • From news stories, to the latest buzz about movies, music, video games and more
      • In addition to trending topics worldwide, Twitter can now display the most tweeted about topics near you
      • To change views, click ‘Set Location’ in the sidebar and choose from the countries/cities
    • follow friday
      • Follow Friday is a Twitter tradition carried out on a Friday
      • You recommend people your followers should follow
      • You can use Follow Friday to get people to notice what you are saying
      • Just include #FollowFriday+username/s to your tweet
    • promote your page
      • It’s important to promote your Twitter page on your website, blog, mailing list
      • Add a ‘Follow us’ badge
      • This will get you noticed and increase membership
      Website Blog Email
    • promote your page
      • Add your page to Twitter directories (e.g. for everyone to see
      • Use a Twitter directory to find new people to follow
      • Search by relevant category, e.g. Travel agent, property, environmental
      • Search the web for people to follow e.g. ‘Property people on Twitter’
      • Follow someone and they are likely to follow you back
      • Interact with people to gain new followers
    • twitter etiquette
      • Post a variety of tweets
      • Post links to your site and blog
      • If someone is following you follow them back
      • Interact with other people
      • Tweet when you have something valuable to contribute
      • Don’t use Twitter only for self promotion - it’s a conversation!
      • If you’re going to criticise make it constructive
      • Remember tweets cannot be deleted from the timeline and could come back to haunt you
    • minimise risks
      • Keep tweets clean and professional
      • Be careful about making negative comments about anything
      • Restrict the amount of people who tweet to a few
      • Avoid tweeting from multiple Twitter clients
      • Check which Twitter account you’re in (work / personal)
      • Double or triple check your updates
      • Be professional with personal Twitter account at all times
    • tools
      • Desktop Application
        • Twhirl
      • Firefox Plugins
        • Twitbin
        • Twitterfox
      • Mobile
        • Tiny Twitter
        • TwitterBerry (Blackberry)
        • Twitterific (iPhone and iPod Touch)
      • Powerful Twitter Organisation Application
        • Tweet Deck
    • tools
      • Monitor Twitter Keywords And What’s Hot
        • Twitter Search
        • Monitter
        • Tweetscan
        • Twitscoop (What’s hot)
      • Monitor Trends
        • Twist
      • Share Pictures & Video
        • Twitpic
        • Twitvid
        • yfrog
    • useful links
    • the end