Twitter Guide 2010 - I Spy Marketing
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Twitter Guide 2010 - I Spy Marketing

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A basic guide to Twitter. Enjoy!

A basic guide to Twitter. Enjoy!

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Twitter Guide 2010 - I Spy Marketing Twitter Guide 2010 - I Spy Marketing Presentation Transcript

  • twitter guide
  • contents
    • What Is Twitter?
    • Effect Of Twitter
    • Why Use Twitter?
    • Setting Up An Account
    • Sending A Tweet
    • Searching Twitter
    • URL Shortening
    • Replying (@)
    • Direct Messages (D)
    • Retweeting (RT or retweet)
    • Hashtags (#)
    • Trending Topics
    • Follow Friday
    • Promote Your Page
    • Twitter Etiquette
    • Minimise Risks
    • Tools
    • Useful Links
  • what is twitter?
    • It’s an instant messaging or micro blogging service
    • 140 characters to tell friends or followers what you are doing
    • 3 ways to send a tweet
      • Web browser
      • Mobile phone
      • Twitter application
    • Your tweet is shown
      • On your profile page
      • On the homepage of your followers
      • On the Twitter public timeline
  • effect of twitter
    • Twitter has amplified the amount of conversations about brands
      • More connections
      • More conversation
    • Unlike Facebook, Twitter has also made those conversations publicly accessible
    • Twitter provides powerful insight for brands
  • why use twitter?
    • Twitter’s own site attracted 73.5 million unique individuals in January 2010
    • Twitter is a valuable marketing tool
    • You can use it to:
      • Drive traffic to your website
      • Raise awareness of your brand
      • Promote your news and content
      • Monitor brand conversations
      • Provide help and feedback to your customers
      • And find new customers
    • Amazon, o2 and Lastminute are just some of the major companies using Twitter to build their brand online
  • setting up an account
    • It’s free to sign up
    • Go to http://twitter.com
    • Follow instructions on how to set up your profile
      • Use your brand name
      • Add a brief bio
      • Add a recognisable logo
      • Include a link to your website
      • Create a customised wallpaper with your website addresses
  • sending a tweet
    • 140 characters to use
    • Type your message
    • Click update
    • Simple as that!
  • searching twitter
    • To see what conversations people are having about your brand (and keywords) enter them into http://search.twitter.com
  • URL shortening
    • As you only have 140 characters to use you may need to shorten the URL you want to share
    • Bit.ly and tr.im are just some of the URL shortening sites available
    • Paste in the URL and click shorten
    • These tools have the added benefit that they track click numbers
  • replying (@)
    • Any Twitter update that begins with @username is considered a reply
    • Starting your tweet with @username means you’re directing your tweet at a specific person
    • To reply to someone’s tweet click the swoosh button
    • Or put the @symbol at the front of their username and start typing
    • Even if they are not following you they will still see your message, along with everybody else
    • Click @username on your homepage to see if someone has directed a tweet at you
  • direct message (D)
    • In addition to public updates and @replies, Twitter allows you to send direct messages
    • You can only send private message to a person who is following you
    • There are 4 ways you can send a direct message
      • The message link on the profile page
      • The reply icon attached to messages in your direct message inbox
      • The drop down box on the direct message inbox page
      • The status update box by typing D+username+message
  • retweeting (RT or retweet)
    • Retweeting is taking a message someone else has posted and repeating it to your followers
    • Click the Retweet icon to do this (see below)
    • Retweets indicate quality
    • Retweeting someone can increase their reputation and followship
    • If someone retweets you more than once you should thank them
  • retweeting (RT or retweet)
    • To see if you have been retweeted click the Retweets button on your Twitter homepage
    • See what they are retweeting - is it a funny comment, a link to a serious article?
    • Think about doing more of these popular tweets
  • hashtags (#)
    • # tags help group and share information around particular conversations people are having
    • Just add the # symbol anywhere in your tweet
    • They are used to discuss events, movies, new technologies etc
    • People can then search Twitter for tweets related to a particular topic, such as the G20 (see below)
  • stay on topic
    • If you abuse hashtags your account could get suspended
    • Don’t add lots of hashtags in an attempt to gain attention in search
    • Don’t repeatedly tweet the same topic / hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher
  • trending topics
    • Trending topics are the most tweeted-about topics on Twitter
    • From news stories, to the latest buzz about movies, music, video games and more
    • In addition to trending topics worldwide, Twitter can now display the most tweeted about topics near you
    • To change views, click ‘Set Location’ in the sidebar and choose from the countries/cities
  • follow friday
    • Follow Friday is a Twitter tradition carried out on a Friday
    • You recommend people your followers should follow
    • You can use Follow Friday to get people to notice what you are saying
    • Just include #FollowFriday+username/s to your tweet
  • promote your page
    • It’s important to promote your Twitter page on your website, blog, mailing list
    • Add a ‘Follow us’ badge
    • This will get you noticed and increase membership
    Website Blog Email
  • promote your page
    • Add your page to Twitter directories (e.g. Wefollow.com) for everyone to see
    • Use a Twitter directory to find new people to follow
    • Search by relevant category, e.g. Travel agent, property, environmental
    • Search the web for people to follow e.g. ‘Property people on Twitter’
    • Follow someone and they are likely to follow you back
    • Interact with people to gain new followers
  • twitter etiquette
    • Post a variety of tweets
    • Post links to your site and blog
    • If someone is following you follow them back
    • Interact with other people
    • Tweet when you have something valuable to contribute
    • Don’t use Twitter only for self promotion - it’s a conversation!
    • If you’re going to criticise make it constructive
    • Remember tweets cannot be deleted from the timeline and could come back to haunt you
  • minimise risks
    • Keep tweets clean and professional
    • Be careful about making negative comments about anything
    • Restrict the amount of people who tweet to a few
    • Avoid tweeting from multiple Twitter clients
    • Check which Twitter account you’re in (work / personal)
    • Double or triple check your updates
    • Be professional with personal Twitter account at all times
  • tools
    • Desktop Application
      • Twhirl http://www.twhirl.org
    • Firefox Plugins
      • Twitbin http://www.twitbin.com
      • Twitterfox http://twitterfox.net
    • Mobile
      • Tiny Twitter http://tinytwitter.com
      • TwitterBerry (Blackberry) http://www.orangatame.com/products/twitterberry
      • Twitterific (iPhone and iPod Touch) http://iconfactory.com/software/twitterrific
    • Powerful Twitter Organisation Application
      • Tweet Deck http://www.tweetdeck.com/beta
  • tools
    • Monitor Twitter Keywords And What’s Hot
      • Twitter Search http://search.twitter.com
      • Monitter http://monitter.com
      • Tweetscan http://www.tweetscan.com
      • Twitscoop (What’s hot) http://www.twitscoop.com
    • Monitor Trends
      • Twist http://twist.flaptor.com
    • Share Pictures & Video
      • Twitpic http://twitpic.com
      • Twitvid http://www.twitvid.com
      • yfrog http://www.yfrog.com
  • useful links
    • http://help.twitter.com
    • http://mashable.com/2009/01/21/best-twitter-brands
    • http://www.webanalyticsworld.net/2009/02/ultimate-guide-to-twitter-marketing.html
    • http://caffeinatedmarketing.com/2008/12/01/be-true-to-your-twitter-the-auto-dm-question
    • http://shankman.com/be-careful-what-you-post
    • http://econsultancy.com/blog/3417-list-of-uk-retailers-on-twitter
    • http://mashable.com/2009/12/08/dell-twitter-sales
    • http://mashable.com/2009/03/30/twitter-badges
    • http://mashable.com/2009/03/09/twitter-brand-voice
    • http://mashable.com/2009/10/06/retweetable-tweets
  • the end