#SMWLDN @ISpyMarketing
 
The end of social media 1.0
What Does This Mean for Brands?
Companies are using social media for a range of different purposes:  |   The State of Social Report 2011  |
 
 
What to take from today <ul><li>The World is more connected than ever  </li></ul><ul><li>There is still huge growth ahead ...
 
Upcoming SlideShare
Loading in...5
×

Social Media - Advice and Benefits

397

Published on

Highlights from I Spy Marketings Social Media Week presentation on Monday 13th February.

A key introduction to social media and its benefits.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
397
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 3 STAGES OF DEVELOPMENT WE ARE FIRMLY IN STAGE 3 GOOGLE PLUS SOCIAL GROWTH – ABSENCE OF ROI MODELS IN STAGES 2 AND 3 – THIS CAN BE QUESTIONED. HOW DID WE GET HERE? GOOGLES APPROACH TO INNOVATION?: FAST REGULAR AND EARLY DISRUPTIVE ALWAYS IN BETA TEST AND LEARN BIG BETS BHAGS ERICS RULES OF INNOVATION: 1. BET ON A TREND OR FALL VICTIM TO ONE 2. INNNOVATIVE IDEAS OFTEN START OFF AS CONTROVERSIAL 3. ESTABLISH A CULTURE OF ‘YES’ – REMOVE RESTRICTIONS AND AMAZING THINGS HAPPEN 4. THINK BIG – VERY BIG 5. IMPOSE A CULTURE OF TRANSPARENCY IN COMMUNICATION – EG/ GOOGLE PUBLISHED AL REQUEST FOR INFO FROM GOVTS. 6. BUILD PRODUCTS THAT USERS LOVE 7. BASE EVERTHING IN DATA 8. LAUNCH OFTEN AND EARLY 9. GET COMFORTABLE WITH CHAOS
  • Social Media - Advice and Benefits

    1. 1. #SMWLDN @ISpyMarketing
    2. 3. The end of social media 1.0
    3. 4. What Does This Mean for Brands?
    4. 5. Companies are using social media for a range of different purposes: | The State of Social Report 2011 |
    5. 8. What to take from today <ul><li>The World is more connected than ever </li></ul><ul><li>There is still huge growth ahead of us </li></ul><ul><li>There are huge opportunities – commercially, economically, socially </li></ul><ul><li>Make social fit into your business – not the other way round </li></ul><ul><li>Start with listening </li></ul><ul><li>Choose the platforms where you can connect with your customers </li></ul><ul><li>Be useful and helpful as a starting point </li></ul><ul><li>Don’t be an idiot! </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×