Social Media - Advice and Benefits
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Highlights from I Spy Marketings Social Media Week presentation on Monday 13th February. A key introduction to social media and its benefits.
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Social Media - Advice and Benefits
- 3. The end of social media 1.0
- 4. What Does This Mean for Brands?
- 5. Companies are using social media for a range of different purposes: | The State of Social Report 2011 |
Editor's Notes
- 3 STAGES OF DEVELOPMENT WE ARE FIRMLY IN STAGE 3 GOOGLE PLUS SOCIAL GROWTH – ABSENCE OF ROI MODELS IN STAGES 2 AND 3 – THIS CAN BE QUESTIONED. HOW DID WE GET HERE? GOOGLES APPROACH TO INNOVATION?: FAST REGULAR AND EARLY DISRUPTIVE ALWAYS IN BETA TEST AND LEARN BIG BETS BHAGS ERICS RULES OF INNOVATION: 1. BET ON A TREND OR FALL VICTIM TO ONE 2. INNNOVATIVE IDEAS OFTEN START OFF AS CONTROVERSIAL 3. ESTABLISH A CULTURE OF ‘YES’ – REMOVE RESTRICTIONS AND AMAZING THINGS HAPPEN 4. THINK BIG – VERY BIG 5. IMPOSE A CULTURE OF TRANSPARENCY IN COMMUNICATION – EG/ GOOGLE PUBLISHED AL REQUEST FOR INFO FROM GOVTS. 6. BUILD PRODUCTS THAT USERS LOVE 7. BASE EVERTHING IN DATA 8. LAUNCH OFTEN AND EARLY 9. GET COMFORTABLE WITH CHAOS