Social Changes Everything - Orla Malone, Facebook

Social changes everythingOrla Malone, Sales Executive , EMEA.February 10th , 2011

The web is betterwith friends

Today My Profile

500,000,000 Active users 80,000,000 active websitesSource: Netcraft.com “Total Sites Across All Domains” data, July 2010

Average hours per month 5hr 25min 2hr 17min 1hr 52min 1hr 41min 1hr 17min 1hr 14minSource: Nielsen Wire Top Web Brands (US, Home & Work) – data as of September 2010

The Web is Marketing is About You Can Connect withAbout People People People at Scale

Marketing has always been a mix of paid, ownedand earned Paid Owned Earned Print Websites Public Relations Television Store fronts Word of Mouth

Facebook Page1. Connections2. Brand voice3. Viral word-of-mouth at huge scale

16,139,379 People Like This

Organic Distribution via Newsfeeds

The Web is Marketing is About You Can Connect With withAbout People People People at Scale

Over 500 million active users per monthWith over 50% logging on every single day Spending over 700 billion minutes per month Sharing more than 30 billion pieces of content per month More than 1 million developers from 180 countries

250M 14M 1xpeople globally on any people in UK on an same as watching Thegiven day average day X Factor

2,500,000,000 ad 3,000,000 6,400,000 169,000,000 views liked Nike video plays impressions

2 dedicated Ad positions Premium Ad Market place Ad

Profile-based targeting Structured Unstructured •Location •Activities •Age/Birthday •Interests •Gender •Music •Education •TV •Workplace •Movies •Relationship •Books •Sexual Preference •Groups •Language •Applications •Connections •Status updates

Benefit of social contextsignificant increase in effectiveness 68% Ad Recall 2x Message Awareness 4x Purchase Intent 25% Action Rate Brand Metric Source: Nielsen Understanding the Value of a Social Media Impressions, April 2010 Action Rate Source: Facebook Internal Q1 2010

Sponsored Stories is a new way to scaleword of mouth

This is how it works Sponsored Stories David likes this brand Your Brand David likes this brand LikeSTEP 1: STEP 2: STEP 3:David likes a brand, uses an A story is generated on David’s friends’ If this brand included Sponsored Storiesapplication, or checks in to a News Feeds, which they may or may in their Facebook Ads campaign, David’slocation not see friends see this story in the right column

PlacesWho. What. When. And now Where. See who’s checked in nearby And tell your friends where you are and who you’re with Generating a story in their News Feed

Four Deal types Individual Deal Loyalty Deal Friend Deal Charity Deal

The Web is Marketing is About You Can Connect withAbout People People People at Scale

Thank You !

http://socialmediaweek.org	138
http://chinwag.com	15

Social Changes Everything - Orla Malone, Facebook

by I Spy Marketing on Feb 16, 2011

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Social Changes Everything - Orla Malone, Facebook — Presentation Transcript