Radisson Edwardian Social Media Campaign - I Spy Marketing

by I Spy Marketing on Feb 11, 2011

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Radisson Edwardian Hotels enlisted the help of I Spy Marketing to launch their social media campaign....

Radisson Edwardian Hotels enlisted the help of I Spy Marketing to launch their social media campaign.

Discover the results of the integrated approach and how utilising social media champions in house benefitted the campaign.

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Radisson Edwardian Social Media Campaign - I Spy Marketing — Presentation Transcript

Radisson Edwardian Hotels Digital Marketing Successes

Radisson Edwardian

Radisson Edwardian The May Fair The May Fair

Raise Awareness Drive Traffic Increase Revenues

Paid Search Strategy Deliver more bookings and higher revenue within the cost per acquisition limit

Paid Search Implementation Restructured Account Dynamic Creative Pricing Sitelinks For Each Hotel

Paid Search Results ROAS 42% YoY CPA 34% YoY

Natural Search Strategy

Increase natural search visibility

Increase points of entry to all three Radisson Edwardian sites

Identify and adapt to new trends

Natural Search Implementation Sitelinks for each hotel Google Places

Natural Search Results Avg Visits 11% Rev 21% Positioning

Social Media

Importance of Word of Mouth

Define

Empower

Engage

Entertaining

Grow

Social Media Strategy

Platform set up

Blog launches

TripAdvisor reviews on blogs

Social Media Results 10,000+ likes 5,000+ followers 200,000+ views 12,000 page views

Social Signals in Search SEO Ranking Factors

Social Signals

Likes and Followers

Tweets and retweets

Blog comments

Content Links Site Structure

Facebook Advertising

Facebook Campaigns Campaign 1 Become a Fan Campaign 2 Drive to Site

Become a Fan – Incentivised Like

Facebook Fan Increase Facebook advertising and email

Drive to Site from Key Markets North America Western Europe Australasia

Further Geo Targeting Using Google Analytics

Targeting People Who Like Hotels, London, Travel

Over 100 million impressions

Over 18,000 clicks

Ad Copy and Image Testing

Responder Demographics

High end luxury leisure brand

Search & social media entwined

Early adopters

Surprise and delight customers with innovation

Summary

Radisson Edwardian Social Media Campaign - I Spy Marketing

by I Spy Marketing on Feb 11, 2011

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Radisson Edwardian Social Media Campaign - I Spy Marketing — Presentation Transcript