I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce


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Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.

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  • Menus that keep products hidden in unobvious categories or use industry specific terms that shoppers will not understand are a huge conversion barrier.
  • People will always worry about:Fear of credit card fraudIts not a real or the legitimate online storeThat their personal information will be soldNot being able to track an orderWanting offline help as well as online help
  • I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce

    1. 1. 10 Common Mistakes Retailers make in Ecommercetweet @ispymarketing#ispywebinar<br />
    2. 2. A bit about us..<br /><ul><li>Launched in 2005
    3. 3. An award winning digital agency
    4. 4. Uptimisation – always going beyond and delivering industry leading results
    5. 5. A truly integrated approach to digital marketing
    6. 6. Hugely experienced retail team
    7. 7. We maximise the ways in which your customer finds, engages and purchases from your brand online through our key services</li></li></ul><li>Conversion Optimisation<br />Senior Account Manager<br />Specialises in Retail ECommerce<br />Fiona Low<br />
    8. 8. Today’s Session<br /><ul><li>Why Conversion Optimisation is crucial to any E Commerce businesses success
    9. 9. Top 10 Common mistakes (even leading UK) Retailers Make in Ecommerce</li></ul>The difference between Online and Offline shoppers <br />Navigation Confusion<br />Product information<br />Never in stock – availability issues<br />Unclear Delivery and Returns Policy<br />Not Having a Guest Checkout<br />Losing interest when checking out? <br />Ignoring Online Trust Issues<br />Poor Multichannel Integration<br />Not Getting the Best Use Out of Analytics<br /><ul><li>Questions
    10. 10. Need further information? Get in touch!</li></li></ul><li>The average site conversion rate<br />98% of traffic to the average website exit without buying anything<br />
    11. 11. Turn visitors into customers<br />There are easily avoidable but common mistakes that can have a hugely negative effect on conversion rate<br />
    12. 12. 1. Not Understanding the Difference Between Online and Offline Shoppers<br />Vs<br />Supermarket Psychology whitepaper available to today’s attendees. <br />Tweet us @ispymarketing <br />
    13. 13. 2. Having a Confusing Navigation<br />A site’s navigation needs to be logical and intuitive <br />People can’t buy things they can’t find!<br />
    14. 14. One of the UK’s leading retailers<br />
    15. 15. 3. Lack of Clear Product Information<br />Online shoppers can’t touch and feel products<br />
    16. 16. How long is a piece of string?<br />
    17. 17. Showing customers what they are buying<br />
    18. 18. 4. Having poor availability<br />Tactics can be employed to minimize frustration from a lack of fulfillment<br />
    19. 19. No stock, why bother? <br />
    20. 20. Get in touch<br />
    21. 21. 5. Unclear delivery & returns policies<br />Unclear or hard to find delivery and returns policies are one of the biggest barriers to conversion<br />
    22. 22. 6. Not having a guest checkout<br />According to Forrester Research:<br />“more than 23% of online shoppers will immediately abandon their basket if they have to register on a website to buy” <br />
    23. 23. 7. Poor checkout process<br />40-60% of visitors abandon their online shopping basket<br />
    24. 24. Confusing forms<br />
    25. 25. 8. Ignoring online trust issues<br />Some visitors will always have a doubt in their minds that buying online isn’t safe<br />
    26. 26. 9. Poor multichannel integration<br />
    27. 27. 10. Not getting the best use out of analytics<br />Having a firm grasp on your site’s analytics lets you identify your visitors’ conversion barriers<br />
    28. 28. In summary…<br />Identifying and removing roadblocks in your customers’ journey can significantly improve your conversion rate<br />Avoid making these common ECommerce mistakes and turn visitors to your site into customers<br />
    29. 29.
    30. 30. Questions?<br />Join on @ispymarketing for our twinterview NOW! #ispywebinar<br />Feel free to get in touch<br />Fiona@ispymarketing.com<br />Want a copy of today’s session? Go to I Spy’s slideshare. <br />