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I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce
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I Spy Webinar - 10 Common Mistakes Retailers Make in Ecommerce

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Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.

Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.

Published in: Business, Technology

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  • Menus that keep products hidden in unobvious categories or use industry specific terms that shoppers will not understand are a huge conversion barrier.
  • People will always worry about:Fear of credit card fraudIts not a real or the legitimate online storeThat their personal information will be soldNot being able to track an orderWanting offline help as well as online help
  • Transcript

    • 1. 10 Common Mistakes Retailers make in Ecommercetweet @ispymarketing#ispywebinar
    • 2. A bit about us..
      • Launched in 2005
      • 3. An award winning digital agency
      • 4. Uptimisation – always going beyond and delivering industry leading results
      • 5. A truly integrated approach to digital marketing
      • 6. Hugely experienced retail team
      • 7. We maximise the ways in which your customer finds, engages and purchases from your brand online through our key services
    • Conversion Optimisation
      Senior Account Manager
      Specialises in Retail ECommerce
      Fiona Low
    • 8. Today’s Session
      • Why Conversion Optimisation is crucial to any E Commerce businesses success
      • 9. Top 10 Common mistakes (even leading UK) Retailers Make in Ecommerce
      The difference between Online and Offline shoppers
      Navigation Confusion
      Product information
      Never in stock – availability issues
      Unclear Delivery and Returns Policy
      Not Having a Guest Checkout
      Losing interest when checking out?
      Ignoring Online Trust Issues
      Poor Multichannel Integration
      Not Getting the Best Use Out of Analytics
      • Questions
      • 10. Need further information? Get in touch!
    • The average site conversion rate
      98% of traffic to the average website exit without buying anything
    • 11. Turn visitors into customers
      There are easily avoidable but common mistakes that can have a hugely negative effect on conversion rate
    • 12. 1. Not Understanding the Difference Between Online and Offline Shoppers
      Vs
      Supermarket Psychology whitepaper available to today’s attendees.
      Tweet us @ispymarketing
    • 13. 2. Having a Confusing Navigation
      A site’s navigation needs to be logical and intuitive
      People can’t buy things they can’t find!
    • 14. One of the UK’s leading retailers
    • 15. 3. Lack of Clear Product Information
      Online shoppers can’t touch and feel products
    • 16. How long is a piece of string?
    • 17. Showing customers what they are buying
    • 18. 4. Having poor availability
      Tactics can be employed to minimize frustration from a lack of fulfillment
    • 19. No stock, why bother?
    • 20. Get in touch
    • 21. 5. Unclear delivery & returns policies
      Unclear or hard to find delivery and returns policies are one of the biggest barriers to conversion
    • 22. 6. Not having a guest checkout
      According to Forrester Research:
      “more than 23% of online shoppers will immediately abandon their basket if they have to register on a website to buy”
    • 23. 7. Poor checkout process
      40-60% of visitors abandon their online shopping basket
    • 24. Confusing forms
    • 25. 8. Ignoring online trust issues
      Some visitors will always have a doubt in their minds that buying online isn’t safe
    • 26. 9. Poor multichannel integration
    • 27. 10. Not getting the best use out of analytics
      Having a firm grasp on your site’s analytics lets you identify your visitors’ conversion barriers
    • 28. In summary…
      Identifying and removing roadblocks in your customers’ journey can significantly improve your conversion rate
      Avoid making these common ECommerce mistakes and turn visitors to your site into customers
    • 29.
    • 30. Questions?
      Join on @ispymarketing for our twinterview NOW! #ispywebinar
      Feel free to get in touch
      Fiona@ispymarketing.com
      Want a copy of today’s session? Go to I Spy’s slideshare.