Third Tuesday Calgary Presentation - Pinterest

Pinterest:The New Kid on the Block

Sarah Baker @ispeakcanadian #ttyyc

What is Pinterest? (the basics)How Pinterest is Being Used by People (and how you can use it) B ran d sHow Pinterest is Being Used by Capitalists online >How it is Changing the WorldPinterest, Privacy and CopyrightPinterest On-the-Go #ttyyc

What is Pinterest? (the basics)Pinterest is a collection of user-made virtual pinboards.clever ideas! #ttyyc

What is Pinterest? (the basics)How to use Pinterest #ttyyc

What is Pinterest? (the basics) 21 3

What is Pinterest? (the basics)• One of the fastest growing social networks of alltime• The number of daily Pinterest users hasincreased by 145% since the beginning of 2012• Female-dominated network, with over 80% ofusers being women #ttyyc

How Pinterest is Being Used by People (and how you can use it) 1. Bookmarking with a visual twist #ttyyc

How Pinterest is Being Used by People #ttyyc

How Pinterest is Being Used by People (and how you can use it) 2. Image Compilation #ttyyc

Michelle Butterfield How Pinterest@mmmbutters is Being Used by People #ttyyc

How Pinterest is Being Used by People (and how you can use it) endless 3. Self Expression > #ttyyc

• Things I like photo

How Pinterest is Being Used by People (and how you can use it) 4. Inspiration #ttyyc

How Pinterest is Being Used by People (and how you can use it) 5. Earmarking for the Future #ttyyc

How Pinterest is Being Used by People (and how you can use it) 6. Collaboration #ttyyc

How Pinterest is Being Used by People (and how you can use it) 7. Image Search #ttyyc

“food in muffin tins”

How Pinterest is Being Used by People (and how you can use it)8. Fueling Unnecessary Consumerism #ttyyc

How Pinterest is Being Used By Brands(the capitalists joke wasn’t even funny once, so I left it out) 1. Marketing an bare ly type it so ob vious I c #ttyyc

Peugeot Panama

How Pinterest is Being Used By Brands 1. Marketingbrands have a threat-free way to show you new ways to use their products #ttyyc

Whole Foods

Michael’s

How Pinterest is Being Used By Brands 2. Market Research more so than any other social network, brands can see what else their target market likes #ttyyc

How Pinterest is Being Used By Brands 3. Teaching consider this: compiling relevant information can make you the ‘go to’ authority on those topics #ttyyc

How Pinterest is Being Used By Brands 4. Collaboration with Stakeholders consider this:letting your stakeholders directly contribute builds loyalty and community #ttyyc

How Pinterest is Being Used By Brands 5. Compiling Relevant Information for Your Followers #ttyyc

How Pinterest is Being Used By Brands 6. Contests #ttyyc

pinterest.com/peugeotpanama

onlineHow it is changing the world >

online How it is changing the world > 1. Title GraphicsBloggers and website developers need to consider - How can I best represent this page with a single image? #ttyyc

online How it is changing the world > 1. Blogging Style and Formatbecause of pinterest, there’s been an explosion in graphic journaling #ttyyc

online How it is changing the world >Generic photos are no longer good enoughPhotography cannot be a website after-thoughtCoding of websites may need to be altered toaccommodate (or reject) Pinterest. #ttyyc

Pinterest, Privacy and Copyright Pinterest Scamsbeware of anything asking you to pin something to get an immediate prize/reward #ttyyc

#ttyyc

Pinterest, Privacy and Copyright Pinterest Scamsglance over the url attached to the image you’re repinning before clicking #ttyyc

Pinterest, Privacy and Copyright random third party websurferContent owner creates content Pinner pins content < Pinterest now has broad rights to content without express permission of the owner < “luk at this pitur of kittehs I found! Lolz!” #ttyyc

Pinterest, Privacy and Copyright But… #ttyyc

Pinterest, Privacy and Copyright Pins = Traffic #ttyyc

Pinterest, Privacy and Copyright Protect Yourself If you do not (for whatever reason) want your images pinned…Code your website in such a way that it blocks pinning and/orPlace a Pinterest clause in your terms of use #ttyyc

Pinterest, Privacy and Copyright Pin SmartUse original sourcesCredit appropriatelyIf your “pin it” button can’t find it, leave it #ttyyc

Pinterest, Privacy and Copyright If you are a large brand - consult with ‘legal’ #ttyyc

Pinterest On-the-Go #ttyyc

Sarah Baker @ispeakcanadianpinterest.com/ispeakcanadian

Third Tuesday Calgary Presentation - Pinterest

by Sarah Baker

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