Pinterest:The New Kid on the Block
Sarah Baker  @ispeakcanadian               #ttyyc
What is Pinterest?             (the basics)How Pinterest is Being Used by People                     (and how you can use ...
What is Pinterest?                              (the basics)Pinterest is a collection of user-made virtual pinboards.cleve...
What is Pinterest?                       (the basics)How to use Pinterest                                      #ttyyc
What is Pinterest?              (the basics)           21          3
What is Pinterest?                              (the basics)• One of the fastest growing social networks of alltime• The n...
How Pinterest is Being Used by People             (and how you can use it)          1. Bookmarking                  with a...
How Pinterest is Being Used by People                                  #ttyyc
How Pinterest is Being Used by People              (and how you can use it)       2. Image Compilation                    ...
Michelle Butterfield How Pinterest@mmmbutters              is Being Used by People                                        ...
How Pinterest is Being Used by People               (and how you can use it)          endless         3. Self Expression  ...
• Things I like photo
How Pinterest is Being Used by People              (and how you can use it)           4. Inspiration                      ...
How Pinterest is Being Used by People                (and how you can use it)      5. Earmarking for the Future           ...
How Pinterest is Being Used by People              (and how you can use it)            6. Collaboration                   ...
How Pinterest is Being Used by People                (and how you can use it)          7. Image Search                    ...
“food in muffin tins”
How Pinterest is Being Used by People                (and how you can use it)8. Fueling Unnecessary Consumerism           ...
How Pinterest is Being Used By Brands(the capitalists joke wasn’t even funny once, so I left it out)           1. Marketin...
Peugeot Panama
How Pinterest is Being Used By Brands  1. Marketingbrands have a threat-free way to show you new                     ways ...
Whole Foods
Michael’s
How Pinterest is Being Used By Brands  2. Market Research     more so than any other social network,         brands can se...
How Pinterest is Being Used By Brands              3. Teaching  consider this:  compiling relevant information can make   ...
How Pinterest is Being Used By Brands     4. Collaboration with Stakeholders  consider this:letting your stakeholders dire...
How Pinterest is Being Used By Brands   5. Compiling Relevant Information                 for Your Followers              ...
How Pinterest is Being Used By Brands            6. Contests                                  #ttyyc
pinterest.com/peugeotpanama
onlineHow it is changing the world                     >
online       How it is changing the world                                                 >                1. Title Graphi...
online      How it is changing the world                                   >        1. Blogging Style and Formatbecause of...
online   How it is changing the world                                       >Generic photos are no longer good enoughPhoto...
Pinterest, Privacy and Copyright             Pinterest Scamsbeware of anything asking you to pin something             to ...
#ttyyc
Pinterest, Privacy and Copyright           Pinterest Scamsglance over the url attached to the image              you’re re...
Pinterest, Privacy and Copyright                               random third party websurferContent owner creates content  ...
Pinterest, Privacy and Copyright           But…                             #ttyyc
Pinterest, Privacy and Copyright        Pins = Traffic                             #ttyyc
Pinterest, Privacy and Copyright                    Protect Yourself    If you do not (for whatever reason) want your imag...
Pinterest, Privacy and Copyright                     Pin SmartUse original sourcesCredit appropriatelyIf your “pin it” but...
Pinterest, Privacy and Copyright    If you are a large brand -           consult with ‘legal’                             ...
Pinterest On-the-Go                      #ttyyc
Sarah Baker         @ispeakcanadianpinterest.com/ispeakcanadian
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
Third Tuesday Calgary Presentation - Pinterest
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Third Tuesday Calgary Presentation - Pinterest

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Pinterest is one of the first and fastest growing sites that uses imagery and social momentum to drive traffic and shape consumer behaviour. This presentation will show you how Pinterest is being used by people and brands, how you can use it, and how it’s changing the online world as we know it.

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Third Tuesday Calgary Presentation - Pinterest

  1. 1. Pinterest:The New Kid on the Block
  2. 2. Sarah Baker @ispeakcanadian #ttyyc
  3. 3. What is Pinterest? (the basics)How Pinterest is Being Used by People (and how you can use it) B ran d sHow Pinterest is Being Used by Capitalists online >How it is Changing the WorldPinterest, Privacy and CopyrightPinterest On-the-Go #ttyyc
  4. 4. What is Pinterest? (the basics)Pinterest is a collection of user-made virtual pinboards.clever ideas! #ttyyc
  5. 5. What is Pinterest? (the basics)How to use Pinterest #ttyyc
  6. 6. What is Pinterest? (the basics) 21 3
  7. 7. What is Pinterest? (the basics)• One of the fastest growing social networks of alltime• The number of daily Pinterest users hasincreased by 145% since the beginning of 2012• Female-dominated network, with over 80% ofusers being women #ttyyc
  8. 8. How Pinterest is Being Used by People (and how you can use it) 1. Bookmarking with a visual twist #ttyyc
  9. 9. How Pinterest is Being Used by People #ttyyc
  10. 10. How Pinterest is Being Used by People (and how you can use it) 2. Image Compilation #ttyyc
  11. 11. Michelle Butterfield How Pinterest@mmmbutters is Being Used by People #ttyyc
  12. 12. How Pinterest is Being Used by People (and how you can use it) endless 3. Self Expression > #ttyyc
  13. 13. • Things I like photo
  14. 14. How Pinterest is Being Used by People (and how you can use it) 4. Inspiration #ttyyc
  15. 15. How Pinterest is Being Used by People (and how you can use it) 5. Earmarking for the Future #ttyyc
  16. 16. How Pinterest is Being Used by People (and how you can use it) 6. Collaboration #ttyyc
  17. 17. How Pinterest is Being Used by People (and how you can use it) 7. Image Search #ttyyc
  18. 18. “food in muffin tins”
  19. 19. How Pinterest is Being Used by People (and how you can use it)8. Fueling Unnecessary Consumerism #ttyyc
  20. 20. How Pinterest is Being Used By Brands(the capitalists joke wasn’t even funny once, so I left it out) 1. Marketing an bare ly type it so ob vious I c #ttyyc
  21. 21. Peugeot Panama
  22. 22. How Pinterest is Being Used By Brands 1. Marketingbrands have a threat-free way to show you new ways to use their products #ttyyc
  23. 23. Whole Foods
  24. 24. Michael’s
  25. 25. How Pinterest is Being Used By Brands 2. Market Research more so than any other social network, brands can see what else their target market likes #ttyyc
  26. 26. How Pinterest is Being Used By Brands 3. Teaching consider this: compiling relevant information can make you the ‘go to’ authority on those topics #ttyyc
  27. 27. How Pinterest is Being Used By Brands 4. Collaboration with Stakeholders consider this:letting your stakeholders directly contribute builds loyalty and community #ttyyc
  28. 28. How Pinterest is Being Used By Brands 5. Compiling Relevant Information for Your Followers #ttyyc
  29. 29. How Pinterest is Being Used By Brands 6. Contests #ttyyc
  30. 30. pinterest.com/peugeotpanama
  31. 31. onlineHow it is changing the world >
  32. 32. online How it is changing the world > 1. Title GraphicsBloggers and website developers need to consider - How can I best represent this page with a single image? #ttyyc
  33. 33. online How it is changing the world > 1. Blogging Style and Formatbecause of pinterest, there’s been an explosion in graphic journaling #ttyyc
  34. 34. online How it is changing the world >Generic photos are no longer good enoughPhotography cannot be a website after-thoughtCoding of websites may need to be altered toaccommodate (or reject) Pinterest. #ttyyc
  35. 35. Pinterest, Privacy and Copyright Pinterest Scamsbeware of anything asking you to pin something to get an immediate prize/reward #ttyyc
  36. 36. #ttyyc
  37. 37. Pinterest, Privacy and Copyright Pinterest Scamsglance over the url attached to the image you’re repinning before clicking #ttyyc
  38. 38. Pinterest, Privacy and Copyright random third party websurferContent owner creates content Pinner pins content < Pinterest now has broad rights to content without express permission of the owner < “luk at this pitur of kittehs I found! Lolz!” #ttyyc
  39. 39. Pinterest, Privacy and Copyright But… #ttyyc
  40. 40. Pinterest, Privacy and Copyright Pins = Traffic #ttyyc
  41. 41. Pinterest, Privacy and Copyright Protect Yourself If you do not (for whatever reason) want your images pinned…Code your website in such a way that it blocks pinning and/orPlace a Pinterest clause in your terms of use #ttyyc
  42. 42. Pinterest, Privacy and Copyright Pin SmartUse original sourcesCredit appropriatelyIf your “pin it” button can’t find it, leave it #ttyyc
  43. 43. Pinterest, Privacy and Copyright If you are a large brand - consult with ‘legal’ #ttyyc
  44. 44. Pinterest On-the-Go #ttyyc
  45. 45. Sarah Baker @ispeakcanadianpinterest.com/ispeakcanadian

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