• Save
Third Tuesday Calgary Presentation - Pinterest
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Third Tuesday Calgary Presentation - Pinterest

on

  • 957 views

Pinterest is one of the first and fastest growing sites that uses imagery and social momentum to drive traffic and shape consumer behaviour. This presentation will show you how Pinterest is being used ...

Pinterest is one of the first and fastest growing sites that uses imagery and social momentum to drive traffic and shape consumer behaviour. This presentation will show you how Pinterest is being used by people and brands, how you can use it, and how it’s changing the online world as we know it.

Statistics

Views

Total Views
957
Views on SlideShare
887
Embed Views
70

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 70

http://www.scoop.it 68
http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Third Tuesday Calgary Presentation - Pinterest Presentation Transcript

  • 1. Pinterest:The New Kid on the Block
  • 2. Sarah Baker @ispeakcanadian #ttyyc
  • 3. What is Pinterest? (the basics)How Pinterest is Being Used by People (and how you can use it) B ran d sHow Pinterest is Being Used by Capitalists online >How it is Changing the WorldPinterest, Privacy and CopyrightPinterest On-the-Go #ttyyc
  • 4. What is Pinterest? (the basics)Pinterest is a collection of user-made virtual pinboards.clever ideas! #ttyyc
  • 5. What is Pinterest? (the basics)How to use Pinterest #ttyyc
  • 6. What is Pinterest? (the basics) 21 3
  • 7. What is Pinterest? (the basics)• One of the fastest growing social networks of alltime• The number of daily Pinterest users hasincreased by 145% since the beginning of 2012• Female-dominated network, with over 80% ofusers being women #ttyyc
  • 8. How Pinterest is Being Used by People (and how you can use it) 1. Bookmarking with a visual twist #ttyyc
  • 9. How Pinterest is Being Used by People #ttyyc
  • 10. How Pinterest is Being Used by People (and how you can use it) 2. Image Compilation #ttyyc
  • 11. Michelle Butterfield How Pinterest@mmmbutters is Being Used by People #ttyyc
  • 12. How Pinterest is Being Used by People (and how you can use it) endless 3. Self Expression > #ttyyc
  • 13. • Things I like photo
  • 14. How Pinterest is Being Used by People (and how you can use it) 4. Inspiration #ttyyc
  • 15. How Pinterest is Being Used by People (and how you can use it) 5. Earmarking for the Future #ttyyc
  • 16. How Pinterest is Being Used by People (and how you can use it) 6. Collaboration #ttyyc
  • 17. How Pinterest is Being Used by People (and how you can use it) 7. Image Search #ttyyc
  • 18. “food in muffin tins”
  • 19. How Pinterest is Being Used by People (and how you can use it)8. Fueling Unnecessary Consumerism #ttyyc
  • 20. How Pinterest is Being Used By Brands(the capitalists joke wasn’t even funny once, so I left it out) 1. Marketing an bare ly type it so ob vious I c #ttyyc
  • 21. Peugeot Panama
  • 22. How Pinterest is Being Used By Brands 1. Marketingbrands have a threat-free way to show you new ways to use their products #ttyyc
  • 23. Whole Foods
  • 24. Michael’s
  • 25. How Pinterest is Being Used By Brands 2. Market Research more so than any other social network, brands can see what else their target market likes #ttyyc
  • 26. How Pinterest is Being Used By Brands 3. Teaching consider this: compiling relevant information can make you the ‘go to’ authority on those topics #ttyyc
  • 27. How Pinterest is Being Used By Brands 4. Collaboration with Stakeholders consider this:letting your stakeholders directly contribute builds loyalty and community #ttyyc
  • 28. How Pinterest is Being Used By Brands 5. Compiling Relevant Information for Your Followers #ttyyc
  • 29. How Pinterest is Being Used By Brands 6. Contests #ttyyc
  • 30. pinterest.com/peugeotpanama
  • 31. onlineHow it is changing the world >
  • 32. online How it is changing the world > 1. Title GraphicsBloggers and website developers need to consider - How can I best represent this page with a single image? #ttyyc
  • 33. online How it is changing the world > 1. Blogging Style and Formatbecause of pinterest, there’s been an explosion in graphic journaling #ttyyc
  • 34. online How it is changing the world >Generic photos are no longer good enoughPhotography cannot be a website after-thoughtCoding of websites may need to be altered toaccommodate (or reject) Pinterest. #ttyyc
  • 35. Pinterest, Privacy and Copyright Pinterest Scamsbeware of anything asking you to pin something to get an immediate prize/reward #ttyyc
  • 36. #ttyyc
  • 37. Pinterest, Privacy and Copyright Pinterest Scamsglance over the url attached to the image you’re repinning before clicking #ttyyc
  • 38. Pinterest, Privacy and Copyright random third party websurferContent owner creates content Pinner pins content < Pinterest now has broad rights to content without express permission of the owner < “luk at this pitur of kittehs I found! Lolz!” #ttyyc
  • 39. Pinterest, Privacy and Copyright But… #ttyyc
  • 40. Pinterest, Privacy and Copyright Pins = Traffic #ttyyc
  • 41. Pinterest, Privacy and Copyright Protect Yourself If you do not (for whatever reason) want your images pinned…Code your website in such a way that it blocks pinning and/orPlace a Pinterest clause in your terms of use #ttyyc
  • 42. Pinterest, Privacy and Copyright Pin SmartUse original sourcesCredit appropriatelyIf your “pin it” button can’t find it, leave it #ttyyc
  • 43. Pinterest, Privacy and Copyright If you are a large brand - consult with ‘legal’ #ttyyc
  • 44. Pinterest On-the-Go #ttyyc
  • 45. Sarah Baker @ispeakcanadianpinterest.com/ispeakcanadian