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Nutikas idufirma - kuidas rakendada seda ettevõtetes
 

Nutikas idufirma - kuidas rakendada seda ettevõtetes

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Taavi Lindmaa esitlus ISO-Klubis 28.11.2013

Taavi Lindmaa esitlus ISO-Klubis 28.11.2013

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    Nutikas idufirma - kuidas rakendada seda ettevõtetes Nutikas idufirma - kuidas rakendada seda ettevõtetes Presentation Transcript

    • LEAN STARTUP THINKING AND METHODS How to nail it with a weekend! Taavi Lindmaa twitter: @taavilindmaa Wednesday, September 11, 13
    • About Me On Twitter @taavilindmaa • • UX Designer • • Worked at Dopamine Creative Agency in NYC • Advised & Incubated at Founder Institute NYC Wednesday, September 11, 13 Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann “Most creative idea” at Brainhunt competition 2011/12
    • @taavilindmaa The Lean Startup by Eric Ries Wednesday, September 11, 13
    • @taavilindmaa LEAN STARTUP • Lean manufacturing • Agile development • Customer development Wednesday, September 11, 13
    • Wednesday, September 11, 13
    • Wednesday, September 11, 13
    • @taavilindmaa Wednesday, September 11, 13
    • @taavilindmaa Validation Board     Sign up at: leanstartupmachine.com/validationboard/       Wednesday, September 11, 13
    • Wednesday, September 11, 13
    • @taavilindmaa Wednesday, September 11, 13
    • GOAL: Decrease Cash Spent Between Pivots PRODUCT = EXPERIMENT Wednesday, September 11, 13 PROGRESS = VALIDATED LEARNING
    • @taavilindmaa STEP 1: Who is the customer?       Define Your Customer Hypothesis Wednesday, September 11, 13
    • @taavilindmaa What is her problem?   Define Your Problem Hypothesis Wednesday, September 11, 13
    • @taavilindmaa SOLUTION Do not define until the problem is validated Wednesday, September 11, 13
    • @taavilindmaa What do we build to test? 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation (Methods increase in cost of testing) Wednesday, September 11, 13
    • @taavilindmaa HOW TO FIND PEOPLE? 1.Interview Strangers on Street 2.Shopping Mall & Cafe’s 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls 7.Surveys (For Lead-Gen) Wednesday, September 11, 13
    • @taavilindmaa TEAM TOOLS • Timer - toggl.com • Task manager - trello.com • Use voting to get consensus Wednesday, September 11, 13
    • Trello Wednesday, September 11, 13
    • @taavilindmaa MATRIX Urgent Important Not important Wednesday, September 11, 13 Not urgent
    • @taavilindmaa SCRUM In queue Task Wednesday, September 11, 13 Doing Done Task Task
    • @taavilindmaa IDEA VALIDATION Wednesday, September 11, 13
    • @taavilindmaa IDEA VALIDATION • A/B/n testing • Twitter/FB polls • Wufoo survey • Poll daddy • Eventbrite • Google form • Other teams Use the feedback to refine your MVP Wednesday, September 11, 13
    • A/B testing Wednesday, September 11, 13
    • Wufoo form Wednesday, September 11, 13
    • Eventbrite Wednesday, September 11, 13
    • @taavilindmaa LANDING PAGE • Unbounce.com • Launchrock.co • Strikingly.com • Wordpress templates • Twitter Bootstrap - getbootstrap.com Wednesday, September 11, 13
    • PITCH • • • • • • Landing page Cold email Cold call Fake ad Walking into the store and pitching the owner Kickstarter Wednesday, September 11, 13
    • @taavilindmaa JUDGING CRITERIAS Wednesday, September 11, 13
    • CUSTOMER VALIDATION @taavilindmaa • Interviewed customers? • Integrated feedback? • Build fanbase? Wednesday, September 11, 13
    • @taavilindmaa BUSINESS MODEL • Different from customers? • Acquisitions/rollout strategy? • Realistic revenue model? Wednesday, September 11, 13
    • @taavilindmaa Execution • Created great clear pitch? • Have a nice design? • Built a functional prototype? • Executed well as a team? Wednesday, September 11, 13
    • @taavilindmaa GET OUT OF THE BUILDING NOW! Wednesday, September 11, 13
    • CASE STUDY 1 How Trevor Saved 10k & 6 months Wednesday, September 11, 13
    • CHEERS! TAAVI LINDMAA UX designer & product owner taavi@lindmaa.com twitter: @taavilindmaa Wednesday, September 11, 13