Jen Does Direct Sales - an SF Ad Publisher meetup prezo by isocket

JEN DOES DIRECT SALES Jason Shen, Customer Scout jason@isocket.com

Meet Jen. She blogs on stuff she’s passionate about. *

For years, she’s written about living cheaply in Brooklyn...

Jen started running AdSense a while back.

...and while she deﬁnitely doesn’t mind the money...

... it’s certainly not something to retire on.

She wants to make more money - and with the...

trafﬁc growth, she knows direct sales might work.

email Jen@gmail.com So she sets up her advertise here page.

And she waits.

Eventually a Fat Cat with some money comes around.

Tells her he wants to buy an ad.

“Great!” she says, email me!

So he does - telling her more what he’s looking for.

They play email tag for a bit and decide it’s a good ﬁt.

They haggle a litte over price.

Spend some time ﬁguring out the schedule

Nope, not that date.

This one?

OK! It gets worked out.

Mr. Fat Cat sends over the ad creative.

If Jen is technical, she might hard code the ad to the site.

Or she might have an ad server like OpenX.

“Where do I upload the ad again?” Jen asks, “In Zones?”

“Or maybe campaigns?”

Jen is smart. She ﬁgures it out eventually.

She ﬁnally gets the ad up...

But Mr. Fat Cat is not pleased!

The ad isn’t the right dimensions! He sent over a square!

But still, Jen is the one to go ﬁx this issue.

Ah... that’s better.

Of course Mr. Fat Cat also wants stats and reports.

Jen has to ﬁgure out a way to accept payment.

She works out the invoice through some 3rd party.

After all that, Jen ﬁnally gets paid! She’s thrilled.

Well ... maybe it’s more like this much.

She’s tired. “Is direct sales really worth all this effort?”

This is where we come in. We’ve seen these challenges in many publishers, and we decided we were going to do something about it.

What if Jen had signed up with isocket?

Jen She’d get a custom landing page like this one.

Where advertisers can easily browse her inventory.

Mr Fat Cat comes along and picks the 300 x 250.

It’s now super easy for him to learn more about the ad.

Schedule the date..

He goes through a simple process: 1)Account creation

2) Setting up Billing Information

************

3) Upload and conﬁgure the ad creative himself.

Just one last step to conﬁrm...

Jen’s Site Jen Jen And he’s done!

For Jen it’s even easier. She gets an email & logs in.

She sees the new order in our dashboard.

All she has to do is approve the ad.

And everything else is taken care of.

The ad runs as it is supposed to, in the right size.

Mr. Fat Cat can see the stats for his page.

LET’S REVIEW.

CODE - NONE

CODE - NONE AD SERVERS - NOPE

CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY

CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY AD SIZING - COVERED

CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY AD SIZING - COVERED PAYMENTS - ALL SET

CODE - NONE AD SERVERS - NOPE SCHEDULING - EASY AD SIZING - COVERED PAYMENTS - ALL SET AD STATS - NO SWEAT

WE HELP YOU KICK BUTT WITH YOUR DIRECT SALES.

Jen Does Direct Sales - an SF Ad Publisher meetup prezo by isocket

by isocket rules on Nov 20, 2010

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Jen Does Direct Sales - an SF Ad Publisher meetup prezo by isocket — Presentation Transcript