The true measures of success in Social Media
by ismsearchsocial on Sep 29, 2011
- 1,135 views
Forget about your fan and follower numbers. Social Media is fundamentally the same as any other marketing channel. You need to understand the audience, build and compelling message and retain the ...
Forget about your fan and follower numbers. Social Media is fundamentally the same as any other marketing channel. You need to understand the audience, build and compelling message and retain the audience.
Therefore to know what success looks like, we need to be able to quantify it. So how do we measure this social behaviour?
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