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CREATING
                    CONSUMMATE
                    LEADERS


earth    water        space       air   fire




INTERNATIONAL SCHOOL OF MANAGEMENT PATNA
          INFORMATION BROCHURE 2011
Contents   Chairman’s Message                       02
           Dean’s Message                           03
           The Need for Management Education        04
           Locational Advantage                     05
           Why ISM                                  05
           Infrastructure                           07
           Learning Process @ ISM                   09
           Faculty                                  10
           Academic Programme                       13
           Campus Life                              14
           Clubs                                    15
           Industrial Exposure                      15
           Rural Exposure                           15
           Placements                               17
           Industry Interface                       17
           The Entrepreneurship Incubation Centre   20
           International Certification              20
           Students Speak                           21
           ISM in News                              22
           About Patna                              23
           How to get to ISM                        24
The Force of the 'Consummate Managers'




  earth                   water                space                 air                     fire

Bihar is not just changing, it’s reinventing itself. It is powerfully positioned not just to
participate in India's growth story but also accelerate it. Its academic foundation is now
a crucial component of the new, dynamic and global centric Bihar. International School
of Management Patna (ISM Patna) is conceiving and nurturing 'consummate managers' by
combining the very best of technical, physical and teaching infrastructure; designed globally
but adapted locally. As seamless as the formation of nature by its five core elements—fire,
water, air, earth and space. At ISM, we believe, the force of the 'consummate managers' will
overcome the gaps in Bihar's Global Awakening and Economic Empowerment.




Vision                                  Mission
“To develop high quality management     “We will impart high quality management education through
professionals and entrepreneurs who     engagement of outstanding instructors and continuous research and
will contribute to the development of   will create a system that nurtures ideas that will contribute towards the
Bihar and the country.”                 economic development of Bihar and the country”.
INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




    Chairman’s Message
    It gives me immense pleasure to welcome you all to this grand initiative towards
    creating a quality management institute matching national and international
    standards. The idea of establishing this institute had come at a time when Bihar
    started catching up the eyes of the different business houses under the forward
    looking and progressive government. With the recent spurt in business activities
    in this space, there is a requirement of trained managers. In the absence of any
    premier business school in this region a demand supply gap has been created.
    International School of Management, Patna has been established as a premier
    B-school to fill this gap and contribute towards the socio-economic development
    of the state.
    We have engaged a very high quality faculty pool and a very advanced industry
    relevant curriculum to enhance the teaching standards. To further this effort, we
    have ensured that students get the best infrastructure available to help them
    succeed in their endeavor.
    Last but not the least; I welcome all the prospective students and
    stakeholders to ISM once again!




    Samrendra Singh
    Chairman ISM Patna




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INFORMATION BROCHURE 2011




Dean’s Message
The fast changing economic profile of India, with its emergence as one of the economic
powerhouses, has opened a plethora of new challenges in almost every domain and in
particular the management space. The stupendous growth shown by Bihar is another
positive change which has added to the increased need of dynamic management
professionals, both in India and in particular in Bihar.
Keeping this in mind, International School of Management Patna (ISM) has been established
to pursue excellence in the field of management education and promote entrepreneurship
in Bihar. ISM hopes to change the present management education scenario in this part of
the country. The first step in this direction is to provide an academic environment where
students can benefit from distinguished faculties as well from peers. ISM has drawn faculty
members from institutes like Harvard University, IIMs, IITs, and other Premier B-schools. The
second step has been the setting up of curriculum which is relevant and specifically caters
to the requirements of industries. The key reason behind opting for PGDM, rather than
university MBA, was the flexibility that we get in case of former in terms of designing the
curriculum. The third step has been setting up of quality infrastructure which can support
envisioned system of learning.
Promoting entrepreneurship is another key focus for the school. The development
of Bihar cannot be complete unless companies from Bihar establish their presence
outside the state and country. ISM has formed Business incubation centre for
promoting and supporting new ventures.
We at ISM, welcome all our prospective students and other stakeholders in
making this effort a success story.




Amit Parakh
Dean ISM Patna




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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




                                                earth

                                         FOUNDATION
                                             Leadership of passion unlocks new
                                          possibilities. At ISM, ‘passion’ evolves into
                                          a passionate leadership that inspires both,
                                                      people and progress.




     The Need for Management
     Education
     Today, in the fast shrinking world, effective use of
     resources has become a great challenge and thus, greater
     stakes are involved in every small decision. Therefore,
     the precision level of every decision has to go up. Hence,
     the upcoming generation must learn the approach
     of management rather than just focusing upon few
     principles of management. Management education
     focuses on diverse areas of knowledge which empowers
     the participants to take up challenges and meet them
     successfully.
     Focusing on the context of Bihar, where majority of the
     businesses are unorganized, we find that its economy has
     shown an impressive growth of 11.44% (CSO). Therefore,
     it requires a pool of talented managers who can work and
     contribute in the development of Bihar. At ISM, we will
     ensure that students not only learn the basic principles of
     Management but also learn the art of implementing these
     principles in work life effectively.

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INFORMATION BROCHURE 2011




                                                                           Bihar has seen its own ups and
                                                                           downs and the history is testimony
                                                                           to it. Facing some of the turmoil
                                                                           in the recent past, Bihar is at the
                                                                           outset of a new era. If we talk
   The Locational Advantage                                                about the facts and figures they
                                                                           seem to emphasize the same.




     According to the Central Statistical Organization’s         witnesses a decline in job creation by 26.68 per cent.
     (CSO) growth data for 2008-2009, Bihar has shown a          In Bihar there is no dearth of quality institutions with IIT,
     growth of 11.44%, which is second highest in India after    NIT, CHANAKYA LAW SCHOOL, and NIFT to name a few.
     Gujarat.                                                    This throws an opportunity for a good management
     According the World Bank report on doing Business           school to impart quality management to the students
     in India 2009, Patna is ahead of Mumbai and second          which is lacking in this part of the region.
     only to New Delhi when it comes to launching a new          Since a lot of big companies are expanding their
     business initiatives.                                       operation in Bihar there is a huge requirement of
     According to ASSOCHAM’s study of the employment             trained Business Professionals who can work from here.
     scenario in India between April and October 2009-           With a stable government there are lots of investment
     10, Patna registered a growth of 20.52 percent in job       projects coming up in Bihar, in particular in Patna and
     creation. The ranking assumes special significance since    to support this company’s need trained resource for
     cities like Bhopal, Amritsar, Gwalior and Ludhiana have     proper execution of the projects.




Why ISM?
The interesting syllogism — ‘Intellectually Sharp and Methodical’ precisely describes the academic milieu at ISM.
Faculty members at ISM are academic adventurers with their passion for all round intellectual development leading
to immense growth and inculcation of value based education. They are top professionals, with their long experience in their
respective fields, who form the backbone of ISM.
To support the process of learning, ISM has 2.5
acres state-of-the-art campus located amidst
green surroundings close to Patna. The campus
has amphitheatre classrooms and auditorium
with advanced audio-visual aids to enhance the
learning experience. The college also boasts of
a library named after noted nuclear scientist and
Ex-President Dr. A.P.J. Abdul Kalam. The library has
a collection of the most sought after books on
management and other related disciplines.
At ISM, students are treated as intelligent and
matured professionals. From time to time they
are engaged with businesses and industrial units
as well as government organizations to get the
hands-on experience of their learning. They get
exposure to real working conditions through
which they learn to get on with their job and
mature with time.

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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




                                         water
                                  VERSATILITY
                                Diverse resources and situations open minds
                                and enable flexiblity. ISM leaders grow from a
                                platform for learning across diverse faculties,
                                           theories and methods.




                                                                  “With Bihar on the cusp of a new era, ISM
                                                                  is bound to play a very meaningful role in
                                                                  creating competent managers. While aspiring
                                                                  to be truly international in quality, ISM is also
                                                                  aware of the local needs. This, I think, will set it
                                                                  apart from its peers.”
                                                                                                   Prof. Amit Parakh




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INFORMATION BROCHURE 2011




Infrastructure
At ISM, we feel the necessity of an excellent infrastructure in imparting
quality education. The college has the robust infrastructure as a B-school
based out in Bihar. A brief description about the infrastructure available is
as follows:




•	 The college is based out of a wholly owned 2.5 acres campus with fully
   residential facilities planned for both boys and girls.
•	 The college campus is completely Wi-Fi enabled where students can
   access high speed internet round the clock.
•	 State- of-the- Art Class rooms equipped with Audio Visual equipments.
•	 The campus has a library with more than 3000 books to start with
   and around 25 international as well as national management relevant
   journals.
•	 The campus will have a computer centre with more than 60 nodes,
   where students can get access to high end software like SPSS, etc.
•	 The campus has sports and other recreational facilities with a badminton
   court, basket ball court and other indoor games.
•	 The campus also has a state-of-the-art gymnasium to keep students
   physically and mentally fit.
•	 The campus also has a beautiful open air theatre (OAT), having a seating
   capacity of 200 students, to organize cultural events and rock shows.




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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




                                                           space
                                  KNOWLEDGE
                                    Knowledge is what knowledge does.
                                An ISM Manager practises ‘active knowledge’;
                                he continuously updates and evolves himself.




                                        “I taught microeconomics to the inaugural batch of students of
                                        ISM last summer and interacted closely with the founders of the
                                        institute. I had a great time. The students were interested, involved
                                        and informed and the administration was always trying to ensure
                                        that they got the best possible education and training. ISM has the
                                        promise to evolve into an institution of excellence that students of
                                        Bihar so desperately need. “
                                                                                        Prof. Avinash Kishore




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INFORMATION BROCHURE 2011




Learning
Process @ ISM




                             Subject Learning
                             •	 Topic wise lectures of each subject
                             •	 Students are expected to go through the subject matter and essential readings
                                before coming to the class
                             •	 Continuous evaluation process through unannounced/announced quizzes,
                                class participation, role playing, group exercise and individual as well as group
                                assignments and projects
   Classroom Learning
                             •	 Rigorous evaluation process to achieve academic excellence
                             Case Based Learning
                             •	 Emphasis given on case based learning approach
                             •	 Cases from Harvard Business School and other premier institutes are discussed
                                to give a global insight to the learning process
                             •	 Students are expected to go through the cases before coming to the class

                             Seminar
                             •	 Seminars are conducted on a regular basis by corporate and experts
                             •	 Idea and thought sharing from experts from industries

    Industry Interface       Industrial Visit
                             •	 Industrial visits are mandatory for every student to get acquainted with the
                                backend operations and the challenges faced
                             •	 Students will be expected to submit reports on their learning from each
                                industrial visit

                             •	 Students are engaged in consultancy projects of different companies in the
                                region
 Live Consultancy Projects   •	 The idea behind this engagement is to make the students apply their
                                theoretical learning to establish synchronization between their learning and
                                execution

                             Communication
                             •	 Students undergo various communication and soft skills workshops which are
                                aligned with the requirements of the industry
       Work Shops
                             Analytics
                             •	 Workshops to hone the analytical skills of students by making them proficient
                                in using various analytical tools like SPSS, MS-Excel, Clementine etc.

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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




     Faculty
     Amit Parakh (B.Com (Hons.), ACA, CS, FRM, PGDM, IIM                   Mona Haidri (M.A. Eco.; B2 level French from Alliance Francaise
     Ahmedabad)                                                            de Paris, Ministry of France)
     Has worked extensively in the banking and equity research areas       Mona completed her Economics Hons. from Patna Women’s College
     before entering academics. He has been associated with Structured     and then did her MA in Economics from Patna University. She holds
     Products Group, ICICI Bank, where he played a key role in carrying    a Diploma in French language from Alliance Française de Paris. She
     out valuation assignments, building credit rating models and          worked in Alliance Française Delhi for five years before joining ISM.
     structuring transactions. In the credit research space, his sector
                                                                           Dr. Nageshwar Singh (M.A., Ph.D. Patna University; PGCTE,
     specialization was infrastructure and FMCG. He has also been an
                                                                           PGDTE; EFLU University)
     equity research analyst with JP Morgan where he was involved
     in building valuation models and financial analysis of Indian IT      Dr. Singh is professionally trained in ELT from EFLU Hyderabad.
     Services companies. He specializes in the financial sector, takes     Widely travelled abroad, he has a genuine test for English language
     active interest in capital markets and specifically, likes to get     and possesses a sharp insight in developing literary sensibility. Dr.
     involved in valuation assignments. Amit is seeking charter from the   Singh has four publications at his credit in English literature and at
     CFA Institute, USA, having cleared the CFA program. He conducts       present teaching English in International School of Management
     workshops on corporate finance, asset valuation and financial         Patna.
     analysis.
                                                                           Praveen Kumar (B.Tech., MBA, DMS; IIT Delhi)
     Anindra Kr. Haldar (B.Tech., IIT Kharagpur; PGDM, IIM
                                                                           Praveen holds a B.Tech. degree from Marie Calcutta and an MBA
     Calcutta)
                                                                           from prestigious DMS, IIT Delhi. Having worked in Great Eastern
     Prof. Anindra Kr. Haldar is an alumnus of IIT Kharagpur and IIM       Shipping Company he moved on to Information Technology
     Kolkata. Has over 20 years of rich experience in industry, civil      Sector and joined Infosys Technologies and thereafter CSC India.
     services and academics. He has worked in the chemical and             He was figured in top 1% of global work force of CSC within a
     pharmaceutical industry in international marketing. He served         year of Joining the Company. He takes active interest in Credit
     in The Indian Railways as an officer in the Indian Railway Traffic    Risk Analysis, Company Valuations and Investment and Portfolio
     Service (IRTS) managing the safety aspects of an entire division.     Management.
     He has been teaching for the last 14 years and has introduced new
                                                                           Sunil Kr. Rajak (B.Tech., Delhi College of Engineering; PGDM,
     programs and set up new institutes. Currently with Praxis Business
                                                                           IIM Ahmedabad)
     School, Kolkata, Prof. Haldar had been the Head, Department
     of Management Studies, NIT, Durgapur and has also conducted           Has experience of over 12 years. He has worked in multiple
     courses for IIM Shillong and Jadavpur University. He is pursuing      functions like corporate finance and strategy, equity research,
     a PhD in the area of service quality for the postal services of       process & operations management and multiple industries like
     India Post. He has published research papers in peer-reviewed         logistics, financials services, manufacturing, and petrochemical.
     international journals and presented papers in international          He is currently looking after Investor Relations and Mergers &
     conferences and seminars. He has conducted MDPs and in-               Acquisitions at Allcargo Global Logistics. His focus areas are
     company training programs for leading companies like Tata Motors,     strategy, finance and investment.
     Lafarge Cements,UBI, McNally Bharat, India Post among others. His     Vikrant Sarin (B.Tech., PGDM, IIM Ahmedabad)
     area of interest is marketing and he delivers courses in marketing
     management, marketing research, consumer behaviour, business-         Vikrant Sarin is a Sales Director for Technology Services for
     to-business marketing among others.                                   Accenture within its BeNeLux practice. He is a seasoned IT
                                                                           professional who has the experience of setting up win-win
     Anurag Choubey (B.Tech., MBA, Chandragupt Institute of                outsourcing relationships with clients. His experience spans setting
     Management Patna)                                                     up, contracting and delivering large application and infrastructure
     Anurag holds a B.Tech. degree in Computer Science and                 outsourcing engagements. He has been actively working in
     Engineering. He has worked for three years as a software engineer     the BeNeLux market for the past 8 years during which he has
     in Infosys and Computer Science Corporation (US). He holds a Post     worked for Accenture and TCS. Coming from New Delhi, Vikrant
     Graduate Diploma in Management from the Chandragupt Institute         holds a Bachelor’s of Technology degree and is an MBA from IIM
     of Management Patna. At ISM, Anurag takes classes of Information      Ahmedabad.
     Technology and managerial computing.                                  Vishwajeet Kumar Mishra (LLB., Faculty of Law; Delhi
     Minu Jain (B.Com (Hons.), ACA, CFA)                                   University)
      Is a qualified chartered accountant and a chartered financial        A law graduate from Campus Law Centre, Delhi University, he
     analyst. Her areas of expertise include taxation, auditing,           started his career as a legal advisor. He joined Airtel as an officer on
     accounting and finance. She has been teaching the nuances of          special duty in Uttar Pradesh Circle. After gaining sufficient industry
     finance and taxation to the CA, CFA and MBA students for the last 5   experience and deeper insights in corporate and business law he
     years.                                                                moved on to become an advocate in Patna High Court. He has
                                                                           deep understanding of Corporate and Business Law and also holds
                                                                           a diploma degree in Corporate Law and Management from Indian
                                                                           Law Institute. At ISM, he delivers courses in Business and Corporate
                                                                           law.
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INFORMATION BROCHURE 2011




“ISM is all set to create new benchmarks in
management education in this region.”
                           Prof. Anurag Choubey




                                                                          11
INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




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INFORMATION BROCHURE 2011




    Academic Program
    The two year full time residential Post Graduate Diploma in Management (PGDM) will be approved by All India
    Council of Technical Education (AICTE), Ministry of HRD, Government of India. It is one of the well researched and
    industry relevant programs in the country.
    The program has been divided into 6 trimesters. In the first year of the program, students learn the fundamentals
    of management. In the second year they are offered to choose from the different specializations offered by the
    institute. Presently three specializations—Marketing, Finance and Human Resource are being offered. At the end
    of the first year students get the opportunity to do internship in companies, which exposes them to real work
    situations and helps them integrate their conceptual understanding with business realities.




Curriculum                                                     Indicative List of 2nd year Courses
                                                                Serial No.   List of Courses                    Core (C)/
                                                                                                               Elective (E)
                                                                MC201        Negotiation                            C
                                                                IT201        MIS                                    C
                                                                MK201        Sales and Distribution                 E
The Course                                                      MK202        Consumer Behaviour                     E
Indicative List of 1st year Courses                             HR201        Recruitment and Selection              E
                                                                HR202        Training and Development               E
 Serial No.           List of Courses                           FM201        Investment and Portfolio               E
 FM101                Financial Accounting                                   Management
 GM102                Managerial Communication                  FM202        Financial Product Training             E
 OM103                IT for Managers
 FM104                Microeconomics                            HR203        Business Ethics and Corporate          C
 OM105                Probability & Statistics                               Governance
 HR106                Organizational Behaviour – I              MC202        Soft Skills                            C
                                                                MK203        Brand Management                       E
 GM201                Managerial Communication                  MK204        Advertising Management                 E
 FM202                Financial Management – I                  HR204        Leadership                             E
 MM203                Marketing Management – I                  HR205        Performance Management                 E
 FM204                Macroeconomics                            FM203        Insurance                              E
 HR205                Organizational Behaviour –II              FM204        Commercial Bank                        E
 OM206                Operation Research                                     Management
 FM207                Cost Accounting                            IP201        Independent project                   C

 GM301                Strategic Management                      FM205        International Economics                C
 HR302                Human Resource Management                 MK205        Industrial Marketing                   E
 FM303                Financial Management – II                 MK206        Retail Management                      E
 OM304                Operation Management                      HR206        Compensation Management                E
 FM305                Microfinance                              HR207        Industrial and Labour Laws             E
 MM306                Marketing Management – II                 FM206        Merger Acquisitions                    E
 MM307                Marketing Research                        FM207        Global Financial Market                E
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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




                                                                        air
                                             DYNAMISM
                                      Not just know; create. Not just view; change.
                                      At ISM, students are encouraged to go beyond
                                        established facts and concepts; face unique
                                                 challenges by innovation.




       Campus Life
       ISM has a happening campus life that adds to the quality of education with the finest shades of life. In
       academically triggered environment, students get opportunity to arouse their dormant interests and look ahead
       with a fresh vigour and energy. A disciplined way of life on the campus keeps alive the spirit of adventure.




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INFORMATION BROCHURE 2011




  Clubs                                                          UMANG
                                                                 Sports Club
                                                                 Teamwork is the soul of business management and setting
                                                                 up UMANG is a step in this direction. Keeping this in view
                                                                 this club aims to set the mood of students for working
  ULLAS                                                          together with multiplied zeal to step ahead and achieve
  Adventure Club                                                 their goal. Sports events have taken place on its campus
  ULLAS, an adventure club, is a student initiative that         from time to time.
  encourages students to feel the fire of life and continue to
  accept new challenges coming their way. Rock climbing,
  sightseeing, trekking, cycling, management games and
  photography are the few activities undertaken by the club.     ABHIVYAKTI
                                                                 Theatre Club
                                                                 To unfold the spirit of beauty blended with reality and
  CANVAS                                                         showcase the wonderful and aesthetic element in human
  Painting club                                                  persona ABHIVYAKTI has come up. The stage is set for
  CANVAS is a painting club where students interact,             students to appear in different forms, enact people dotting
  exchange ideas, learn through experimentation and              our society and win the final applause. This aims to explore
  express themselves through colours.                            the multiple dimension of human growth lying within.




Industrial Exposure                                              Rural Exposure
Theoretical learning is rather a limitation, if it is not        As a part of its endeavour to prepare future corporate
complemented with practical learning. Keeping this in mind       managers with a better understanding on growing rural
ISM has always encouraged its students to engage with            market, ISM has teamed up with non- governmental
different companies and businesses to get a practical insight    organisations to give rural exposure to all the students.
into real life problems. One such instance was engaging          With the growing consumerism in rural areas, bigger brands
our students in a sales assignment at Tata Teleservices          are eyeing towards rural India as a potential market for
Ltd. (TTSL) before the commencement of the marketing             growth and it is expected that, young managers have a firm
course. Students had a practical experience of direct sales      understanding of the rural market.
and close interaction with variety of customers to identify
                                                                 In the first year, as a part of compulsory rural induction
the real issues faced by a salesman. The learning and
                                                                 program, students were taken to Sarai village (distt. Vashali),
experiences of every student was shared in the classroom
                                                                 where they got the opportunity to study the rural market,
and were correlated with different theories to have a better
                                                                 rural buying patterns and marketing strategies being
understanding of marketing concepts.
                                                                 followed by the various companies. The students were
The course curriculum also has compulsory Summer                 also exposed to the functioning of various micro-finance
Internship in companies at the end of the first year so that,    institutions and the self-help groups.
students get a chance to apply the concepts they have learnt
in the first year. Students are required to submit a report of
their summer internship which is evaluated by a panel of
faculty members.




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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




                                        fire

                                          PASSION
                                 Leadership of passion inspires and opens new
                                 possibilities. At ISM, ‘passion’ is harnessed and
                              directed to evolve into a passionate leadership and
                                become a meaningful momentum of progress.




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INFORMATION BROCHURE 2011




   Placement Cell
   The institute has a placement cell comprising faculty members and elected representative body from students. The
   placement cell is engaged in summer as well final placements activities. The activities of the Placement Cell are as
   follows:
   •	 It prepares a database regarding preference of sectors and companies of each and every student. Faculty members
      in the placement cell also counsel and sensitize the students regarding the requirements of the every sector and
      the type of job profile.
   •	 It helps each student in preparing a professional resume compatible with the industry specific requirements.
   •	 It works in tandem with the Industry Interface Cell during the whole placement process and conducts industry
      specific workshops and training programs.
   •	 It ensures that all our students get the opportunity to face campus interviews in good companies and take up jobs
      according to their preferences.




Industry Interface
The college has an industry interface cell which invites prominent people from the industry for guest lectures and seminars.
This gives our students an opportunity to interact with personalities who made an impact and get inspired by them. Two of
the prominent people who visited are:


Atul Kumar (Vice President, Corporate Banking, HSBC)
He is working with HSBC as Vice President, Corporate Banking, Mumbai. He was heading the microfinance initiative of
HSBC bank in Mumbai. He has funded many Microfinance Institutions during his tenure and has deep understanding and
knowledge of microfinance sector.

Shubhendu Amitabh
Mr. Shubendhu Amitabh, Senior President, Corporate Communications Aditya Birla Group, delivered a lecture on marketing
communication at International School of Management Patna.

Dr. Binay Kumar Ray (Ph.D. IGIDR; AVP Nomura)
Dr. Binay Kumar Ray, a doctorate from Indira Gandhi Institute of Development Research (IGIDR), an advanced research
institute established by the Reserve Bank of India. Dr. Ray has contributed many research papers on Quantitative finance and
financial modeling in various national and international journals. He is currently working as a AVP in quantitative risk team
of Nomura (formerly Lehman Brothers). Dr. Ray acquainted students of ISM with various credit rating models being used by
financial research companies and investment banks.
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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




     Research and Consulting
     International School of Management Patna is engaged in consulting activities in various sectors like Real Estate, Financial
     Research, Health Care and Education. The consulting assignments help students to experience the real business challenges
     and problems faced by the organizations. The consulting activities also involve Management Development Programmes for
     the corporate houses which help the college to have a better understanding on various dimensions of Management.


     Highlights
     Financial Research: We are engaged in research related to global financial markets. Our first focus has been promoting
     the principles of value investing for Indian equity investors. We are promoting principles used by Benjamin Graham,
     Phil Fisher and Warren Buffett for investments.
     Real Estate: In real estate we have introduced the concept of luxury living spaces and service apartments in Patna. The
     concept of habitat creation was also introduced first time in Patna by the consultancy wing of ISM.



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INFORMATION BROCHURE 2011




 “An institute with honest intent and desire to
 make all round development to its students.”
                                Prof. Anindra Haldar




Centre for CSR Initiatives
The idea of “Centre for CSR Initiatives” for private players in Bihar has been conceptualized in view of enhancing the
contribution of corporate in community development. The World Bank report published in various newspapers indicating
Patna as the second most suitable place for business in India, heralds entry of several new players in the region. Thus, the
corporate will have greater choice for their CSR activity in the region.
Centre for CSR Initiatives will solely function as a Research and Development support agency to CSR initiatives of private
companies in Bihar. This centre will conduct research on the performance of different programmes being run under CSR
initiatives of corporate and also, help them partner private players in identifying the potential agencies for undertaking the
activity.
Centre for CSR Initiatives will also develop programmes for NGOs on demand and provide necessary R&D support as per their
requirement. This will indeed be a step towards the capacity building of NGOs through R&D support.


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INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




     The Entrepreneurship Incubation Centre
     Our vision is not only to create a pool of efficient managers but also, to produce Entrepreneurs as well, who can lead by
     example. Therefore, the Institute has a dedicated Entrepreneurship Incubation Centre, which involves the followings:
     •	 It nurtures innovative ideas and puts highly directional efforts towards successfully executing them.
     •	 It provides faculty guidance and facilitates feasibility studies on business ideas of the students.
     •	 The centre facilitates seed money assistance to the successful plan so that, they can see the light of the day.




     International Certification
     ISM has aligned its courses with some of the industry relevant and internationally recognized certification courses like
     Charted Financial Analyst (CFA), Financial Risk Management (FRM), Actuarial Sciences, etc. and the college encourages
     students to take up one of these courses. Since these certifications are internationally recognized and highly acclaimed by
     the industries, they prove to be of great help in fetching handsomely paid industry specific jobs. Apart from institute’s and
     faculty’s help, our course curriculum has been designed in such a way that it covers most of the relevant and important topics
     required to complete these courses.




20
INFORMATION BROCHURE 2011




Students Speak



                 “I am privileged to be a part of ISM. It has given me a
                 platform to learn and acquire management skills. It has
                 maintained a quality standard which will help many to
                 fulfill their aspiration. As a student, I have gained a lot and
                 feel safe and secure under its aegis.”
                                                                          Zareen




                 “Being a student of ISM, I will say that it provides a
                 top class education to us through its highly qualified
                 faculty members. Most important thing that separates
                 this college from other management schools is that it
                 provides education with practical orientation than a
                 theory focus. For example, we all did a sales training in
                 Tata Tele Services Ltd. before the start of the Marketing
                 course. I don’t think I could have been able to get this
                 pedagogy anywhere else.”
                                                                Abhishek Kumar




                                                                                     21
INTERNATIONAL SCHOOL OF MANAGEMENT PATNA




     ISM in News




22
INFORMATION BROCHURE 2011




About Patna




                                                  Gol Ghar              Takht Sri Harmandir Sahib        Old Fort on the Bank of Ganges




 Patna, the capital of Bihar state, is located on the south bank of the river Ganga. It was founded in the 5th century
 BC as Pataliputra and was the capital of Magadha. It was ruled later by the Mauryan Empire. A centre of learning, it
 became the Gupta dynasty’s capital in the 4th century AD. Revived as Patna in 1541 by an Afghan ruler, it became
 prosperous under the Mughal dynasty and passed to the British in 1765. Today Patna is fast emerging as an excellent
 hub of academic and industrial dynamics. It is rapidly developing into a successful modern metropolis. Patna is 21st
 fastest growing city in the world and 5th fastest growing city in India. Of late, top multinational companies have
 begun setting up their units in the capital with thousands of opportunities coming up. It is well connected by air, rail
 and road.




           Shaheed Smarak




                                                                                                                                      23
How to Reach ISM


       Map not to Scale
               N

       W                E
                                                                                                                                                                                  Gandhi




                                                                         DANAPUR CANTT.
                                                                                                                                                                                  Maidan
               S




                                                                                                                                                                    FRAZER ROAD
                                                                                                                                                                                           EXHIBITION ROAD
                                                                              SHAGUNA                                                                    DAK
                                                                                                                    BAILEY ROAD                        BUNGLOW
                                                                                MORE
                                                                                                                                  KAUSHALYA ESTATE
                                                                                                                                       ISM
                                                                                          KHAGAUL ROAD




                                                                                                                                    CITY OFFICE




                                                                                                                                                     FRAZER ROAD
                              ISM                         LAKHNI BIGHA
                            CAMPUS                          VILLAGE
                                                                    PETROL
                                                                     PUMP
                                         SARARI VILLAGE




                                                                                          KHAGAUL ROAD




                        SATYANARAYAN
                                                                                                                                                                     PATNA
                         SINGH DWAR
                                                                                                                                                                   JUNC TION
                                                                                                         DANAPUR
           BIHTA ROAD                                         BIHTA ROAD                                  STATION




     Flight Details

                                       Mumbai                                                                                                        New Delhi
     Indigo                                               6E-178                                                    Indian                                                        IC-409
     Kingfisher                                           IT3571                                                    Indigo                                                        6E-180
     Jet Airways                                          9W-2852                                                   Jet Air                                                       9W-727
                                       Kolkata                                                                      Go Air                                                        G8341
     Indigo                                               6E-341                                                                                     Bangalore
     Jet Air                                              9W-2852                                                   Indigo                                                        6E-341
     Kingfisher                                           IT-4579                                                   Jet Konnect                                                   9W-2452




24
Admissions O     ce:
International School of Management Patna
A-501 Kaushlya Estate, Dak Bunglow Crossing
Patna – 800001 (Bihar)
Phone : 0612- 6531102, 077394 47610
email : info@ismpatna.ac.in, admission@ismpatna.ac.in
Web: www.ismpatna.ac.in

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MBA programs

  • 1. CREATING CONSUMMATE LEADERS earth water space air fire INTERNATIONAL SCHOOL OF MANAGEMENT PATNA INFORMATION BROCHURE 2011
  • 2. Contents Chairman’s Message 02 Dean’s Message 03 The Need for Management Education 04 Locational Advantage 05 Why ISM 05 Infrastructure 07 Learning Process @ ISM 09 Faculty 10 Academic Programme 13 Campus Life 14 Clubs 15 Industrial Exposure 15 Rural Exposure 15 Placements 17 Industry Interface 17 The Entrepreneurship Incubation Centre 20 International Certification 20 Students Speak 21 ISM in News 22 About Patna 23 How to get to ISM 24
  • 3. The Force of the 'Consummate Managers' earth water space air fire Bihar is not just changing, it’s reinventing itself. It is powerfully positioned not just to participate in India's growth story but also accelerate it. Its academic foundation is now a crucial component of the new, dynamic and global centric Bihar. International School of Management Patna (ISM Patna) is conceiving and nurturing 'consummate managers' by combining the very best of technical, physical and teaching infrastructure; designed globally but adapted locally. As seamless as the formation of nature by its five core elements—fire, water, air, earth and space. At ISM, we believe, the force of the 'consummate managers' will overcome the gaps in Bihar's Global Awakening and Economic Empowerment. Vision Mission “To develop high quality management “We will impart high quality management education through professionals and entrepreneurs who engagement of outstanding instructors and continuous research and will contribute to the development of will create a system that nurtures ideas that will contribute towards the Bihar and the country.” economic development of Bihar and the country”.
  • 4. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA Chairman’s Message It gives me immense pleasure to welcome you all to this grand initiative towards creating a quality management institute matching national and international standards. The idea of establishing this institute had come at a time when Bihar started catching up the eyes of the different business houses under the forward looking and progressive government. With the recent spurt in business activities in this space, there is a requirement of trained managers. In the absence of any premier business school in this region a demand supply gap has been created. International School of Management, Patna has been established as a premier B-school to fill this gap and contribute towards the socio-economic development of the state. We have engaged a very high quality faculty pool and a very advanced industry relevant curriculum to enhance the teaching standards. To further this effort, we have ensured that students get the best infrastructure available to help them succeed in their endeavor. Last but not the least; I welcome all the prospective students and stakeholders to ISM once again! Samrendra Singh Chairman ISM Patna 2
  • 5. INFORMATION BROCHURE 2011 Dean’s Message The fast changing economic profile of India, with its emergence as one of the economic powerhouses, has opened a plethora of new challenges in almost every domain and in particular the management space. The stupendous growth shown by Bihar is another positive change which has added to the increased need of dynamic management professionals, both in India and in particular in Bihar. Keeping this in mind, International School of Management Patna (ISM) has been established to pursue excellence in the field of management education and promote entrepreneurship in Bihar. ISM hopes to change the present management education scenario in this part of the country. The first step in this direction is to provide an academic environment where students can benefit from distinguished faculties as well from peers. ISM has drawn faculty members from institutes like Harvard University, IIMs, IITs, and other Premier B-schools. The second step has been the setting up of curriculum which is relevant and specifically caters to the requirements of industries. The key reason behind opting for PGDM, rather than university MBA, was the flexibility that we get in case of former in terms of designing the curriculum. The third step has been setting up of quality infrastructure which can support envisioned system of learning. Promoting entrepreneurship is another key focus for the school. The development of Bihar cannot be complete unless companies from Bihar establish their presence outside the state and country. ISM has formed Business incubation centre for promoting and supporting new ventures. We at ISM, welcome all our prospective students and other stakeholders in making this effort a success story. Amit Parakh Dean ISM Patna 3
  • 6. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA earth FOUNDATION Leadership of passion unlocks new possibilities. At ISM, ‘passion’ evolves into a passionate leadership that inspires both, people and progress. The Need for Management Education Today, in the fast shrinking world, effective use of resources has become a great challenge and thus, greater stakes are involved in every small decision. Therefore, the precision level of every decision has to go up. Hence, the upcoming generation must learn the approach of management rather than just focusing upon few principles of management. Management education focuses on diverse areas of knowledge which empowers the participants to take up challenges and meet them successfully. Focusing on the context of Bihar, where majority of the businesses are unorganized, we find that its economy has shown an impressive growth of 11.44% (CSO). Therefore, it requires a pool of talented managers who can work and contribute in the development of Bihar. At ISM, we will ensure that students not only learn the basic principles of Management but also learn the art of implementing these principles in work life effectively. 4
  • 7. INFORMATION BROCHURE 2011 Bihar has seen its own ups and downs and the history is testimony to it. Facing some of the turmoil in the recent past, Bihar is at the outset of a new era. If we talk The Locational Advantage about the facts and figures they seem to emphasize the same. According to the Central Statistical Organization’s witnesses a decline in job creation by 26.68 per cent. (CSO) growth data for 2008-2009, Bihar has shown a In Bihar there is no dearth of quality institutions with IIT, growth of 11.44%, which is second highest in India after NIT, CHANAKYA LAW SCHOOL, and NIFT to name a few. Gujarat. This throws an opportunity for a good management According the World Bank report on doing Business school to impart quality management to the students in India 2009, Patna is ahead of Mumbai and second which is lacking in this part of the region. only to New Delhi when it comes to launching a new Since a lot of big companies are expanding their business initiatives. operation in Bihar there is a huge requirement of According to ASSOCHAM’s study of the employment trained Business Professionals who can work from here. scenario in India between April and October 2009- With a stable government there are lots of investment 10, Patna registered a growth of 20.52 percent in job projects coming up in Bihar, in particular in Patna and creation. The ranking assumes special significance since to support this company’s need trained resource for cities like Bhopal, Amritsar, Gwalior and Ludhiana have proper execution of the projects. Why ISM? The interesting syllogism — ‘Intellectually Sharp and Methodical’ precisely describes the academic milieu at ISM. Faculty members at ISM are academic adventurers with their passion for all round intellectual development leading to immense growth and inculcation of value based education. They are top professionals, with their long experience in their respective fields, who form the backbone of ISM. To support the process of learning, ISM has 2.5 acres state-of-the-art campus located amidst green surroundings close to Patna. The campus has amphitheatre classrooms and auditorium with advanced audio-visual aids to enhance the learning experience. The college also boasts of a library named after noted nuclear scientist and Ex-President Dr. A.P.J. Abdul Kalam. The library has a collection of the most sought after books on management and other related disciplines. At ISM, students are treated as intelligent and matured professionals. From time to time they are engaged with businesses and industrial units as well as government organizations to get the hands-on experience of their learning. They get exposure to real working conditions through which they learn to get on with their job and mature with time. 5
  • 8. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA water VERSATILITY Diverse resources and situations open minds and enable flexiblity. ISM leaders grow from a platform for learning across diverse faculties, theories and methods. “With Bihar on the cusp of a new era, ISM is bound to play a very meaningful role in creating competent managers. While aspiring to be truly international in quality, ISM is also aware of the local needs. This, I think, will set it apart from its peers.” Prof. Amit Parakh 6
  • 9. INFORMATION BROCHURE 2011 Infrastructure At ISM, we feel the necessity of an excellent infrastructure in imparting quality education. The college has the robust infrastructure as a B-school based out in Bihar. A brief description about the infrastructure available is as follows: • The college is based out of a wholly owned 2.5 acres campus with fully residential facilities planned for both boys and girls. • The college campus is completely Wi-Fi enabled where students can access high speed internet round the clock. • State- of-the- Art Class rooms equipped with Audio Visual equipments. • The campus has a library with more than 3000 books to start with and around 25 international as well as national management relevant journals. • The campus will have a computer centre with more than 60 nodes, where students can get access to high end software like SPSS, etc. • The campus has sports and other recreational facilities with a badminton court, basket ball court and other indoor games. • The campus also has a state-of-the-art gymnasium to keep students physically and mentally fit. • The campus also has a beautiful open air theatre (OAT), having a seating capacity of 200 students, to organize cultural events and rock shows. 7
  • 10. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA space KNOWLEDGE Knowledge is what knowledge does. An ISM Manager practises ‘active knowledge’; he continuously updates and evolves himself. “I taught microeconomics to the inaugural batch of students of ISM last summer and interacted closely with the founders of the institute. I had a great time. The students were interested, involved and informed and the administration was always trying to ensure that they got the best possible education and training. ISM has the promise to evolve into an institution of excellence that students of Bihar so desperately need. “ Prof. Avinash Kishore 8
  • 11. INFORMATION BROCHURE 2011 Learning Process @ ISM Subject Learning • Topic wise lectures of each subject • Students are expected to go through the subject matter and essential readings before coming to the class • Continuous evaluation process through unannounced/announced quizzes, class participation, role playing, group exercise and individual as well as group assignments and projects Classroom Learning • Rigorous evaluation process to achieve academic excellence Case Based Learning • Emphasis given on case based learning approach • Cases from Harvard Business School and other premier institutes are discussed to give a global insight to the learning process • Students are expected to go through the cases before coming to the class Seminar • Seminars are conducted on a regular basis by corporate and experts • Idea and thought sharing from experts from industries Industry Interface Industrial Visit • Industrial visits are mandatory for every student to get acquainted with the backend operations and the challenges faced • Students will be expected to submit reports on their learning from each industrial visit • Students are engaged in consultancy projects of different companies in the region Live Consultancy Projects • The idea behind this engagement is to make the students apply their theoretical learning to establish synchronization between their learning and execution Communication • Students undergo various communication and soft skills workshops which are aligned with the requirements of the industry Work Shops Analytics • Workshops to hone the analytical skills of students by making them proficient in using various analytical tools like SPSS, MS-Excel, Clementine etc. 9
  • 12. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA Faculty Amit Parakh (B.Com (Hons.), ACA, CS, FRM, PGDM, IIM Mona Haidri (M.A. Eco.; B2 level French from Alliance Francaise Ahmedabad) de Paris, Ministry of France) Has worked extensively in the banking and equity research areas Mona completed her Economics Hons. from Patna Women’s College before entering academics. He has been associated with Structured and then did her MA in Economics from Patna University. She holds Products Group, ICICI Bank, where he played a key role in carrying a Diploma in French language from Alliance Française de Paris. She out valuation assignments, building credit rating models and worked in Alliance Française Delhi for five years before joining ISM. structuring transactions. In the credit research space, his sector Dr. Nageshwar Singh (M.A., Ph.D. Patna University; PGCTE, specialization was infrastructure and FMCG. He has also been an PGDTE; EFLU University) equity research analyst with JP Morgan where he was involved in building valuation models and financial analysis of Indian IT Dr. Singh is professionally trained in ELT from EFLU Hyderabad. Services companies. He specializes in the financial sector, takes Widely travelled abroad, he has a genuine test for English language active interest in capital markets and specifically, likes to get and possesses a sharp insight in developing literary sensibility. Dr. involved in valuation assignments. Amit is seeking charter from the Singh has four publications at his credit in English literature and at CFA Institute, USA, having cleared the CFA program. He conducts present teaching English in International School of Management workshops on corporate finance, asset valuation and financial Patna. analysis. Praveen Kumar (B.Tech., MBA, DMS; IIT Delhi) Anindra Kr. Haldar (B.Tech., IIT Kharagpur; PGDM, IIM Praveen holds a B.Tech. degree from Marie Calcutta and an MBA Calcutta) from prestigious DMS, IIT Delhi. Having worked in Great Eastern Prof. Anindra Kr. Haldar is an alumnus of IIT Kharagpur and IIM Shipping Company he moved on to Information Technology Kolkata. Has over 20 years of rich experience in industry, civil Sector and joined Infosys Technologies and thereafter CSC India. services and academics. He has worked in the chemical and He was figured in top 1% of global work force of CSC within a pharmaceutical industry in international marketing. He served year of Joining the Company. He takes active interest in Credit in The Indian Railways as an officer in the Indian Railway Traffic Risk Analysis, Company Valuations and Investment and Portfolio Service (IRTS) managing the safety aspects of an entire division. Management. He has been teaching for the last 14 years and has introduced new Sunil Kr. Rajak (B.Tech., Delhi College of Engineering; PGDM, programs and set up new institutes. Currently with Praxis Business IIM Ahmedabad) School, Kolkata, Prof. Haldar had been the Head, Department of Management Studies, NIT, Durgapur and has also conducted Has experience of over 12 years. He has worked in multiple courses for IIM Shillong and Jadavpur University. He is pursuing functions like corporate finance and strategy, equity research, a PhD in the area of service quality for the postal services of process & operations management and multiple industries like India Post. He has published research papers in peer-reviewed logistics, financials services, manufacturing, and petrochemical. international journals and presented papers in international He is currently looking after Investor Relations and Mergers & conferences and seminars. He has conducted MDPs and in- Acquisitions at Allcargo Global Logistics. His focus areas are company training programs for leading companies like Tata Motors, strategy, finance and investment. Lafarge Cements,UBI, McNally Bharat, India Post among others. His Vikrant Sarin (B.Tech., PGDM, IIM Ahmedabad) area of interest is marketing and he delivers courses in marketing management, marketing research, consumer behaviour, business- Vikrant Sarin is a Sales Director for Technology Services for to-business marketing among others. Accenture within its BeNeLux practice. He is a seasoned IT professional who has the experience of setting up win-win Anurag Choubey (B.Tech., MBA, Chandragupt Institute of outsourcing relationships with clients. His experience spans setting Management Patna) up, contracting and delivering large application and infrastructure Anurag holds a B.Tech. degree in Computer Science and outsourcing engagements. He has been actively working in Engineering. He has worked for three years as a software engineer the BeNeLux market for the past 8 years during which he has in Infosys and Computer Science Corporation (US). He holds a Post worked for Accenture and TCS. Coming from New Delhi, Vikrant Graduate Diploma in Management from the Chandragupt Institute holds a Bachelor’s of Technology degree and is an MBA from IIM of Management Patna. At ISM, Anurag takes classes of Information Ahmedabad. Technology and managerial computing. Vishwajeet Kumar Mishra (LLB., Faculty of Law; Delhi Minu Jain (B.Com (Hons.), ACA, CFA) University) Is a qualified chartered accountant and a chartered financial A law graduate from Campus Law Centre, Delhi University, he analyst. Her areas of expertise include taxation, auditing, started his career as a legal advisor. He joined Airtel as an officer on accounting and finance. She has been teaching the nuances of special duty in Uttar Pradesh Circle. After gaining sufficient industry finance and taxation to the CA, CFA and MBA students for the last 5 experience and deeper insights in corporate and business law he years. moved on to become an advocate in Patna High Court. He has deep understanding of Corporate and Business Law and also holds a diploma degree in Corporate Law and Management from Indian Law Institute. At ISM, he delivers courses in Business and Corporate law. 10
  • 13. INFORMATION BROCHURE 2011 “ISM is all set to create new benchmarks in management education in this region.” Prof. Anurag Choubey 11
  • 14. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA 12
  • 15. INFORMATION BROCHURE 2011 Academic Program The two year full time residential Post Graduate Diploma in Management (PGDM) will be approved by All India Council of Technical Education (AICTE), Ministry of HRD, Government of India. It is one of the well researched and industry relevant programs in the country. The program has been divided into 6 trimesters. In the first year of the program, students learn the fundamentals of management. In the second year they are offered to choose from the different specializations offered by the institute. Presently three specializations—Marketing, Finance and Human Resource are being offered. At the end of the first year students get the opportunity to do internship in companies, which exposes them to real work situations and helps them integrate their conceptual understanding with business realities. Curriculum Indicative List of 2nd year Courses Serial No. List of Courses Core (C)/ Elective (E) MC201 Negotiation C IT201 MIS C MK201 Sales and Distribution E The Course MK202 Consumer Behaviour E Indicative List of 1st year Courses HR201 Recruitment and Selection E HR202 Training and Development E Serial No. List of Courses FM201 Investment and Portfolio E FM101 Financial Accounting Management GM102 Managerial Communication FM202 Financial Product Training E OM103 IT for Managers FM104 Microeconomics HR203 Business Ethics and Corporate C OM105 Probability & Statistics Governance HR106 Organizational Behaviour – I MC202 Soft Skills C MK203 Brand Management E GM201 Managerial Communication MK204 Advertising Management E FM202 Financial Management – I HR204 Leadership E MM203 Marketing Management – I HR205 Performance Management E FM204 Macroeconomics FM203 Insurance E HR205 Organizational Behaviour –II FM204 Commercial Bank E OM206 Operation Research Management FM207 Cost Accounting IP201 Independent project C GM301 Strategic Management FM205 International Economics C HR302 Human Resource Management MK205 Industrial Marketing E FM303 Financial Management – II MK206 Retail Management E OM304 Operation Management HR206 Compensation Management E FM305 Microfinance HR207 Industrial and Labour Laws E MM306 Marketing Management – II FM206 Merger Acquisitions E MM307 Marketing Research FM207 Global Financial Market E 13
  • 16. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA air DYNAMISM Not just know; create. Not just view; change. At ISM, students are encouraged to go beyond established facts and concepts; face unique challenges by innovation. Campus Life ISM has a happening campus life that adds to the quality of education with the finest shades of life. In academically triggered environment, students get opportunity to arouse their dormant interests and look ahead with a fresh vigour and energy. A disciplined way of life on the campus keeps alive the spirit of adventure. 14
  • 17. INFORMATION BROCHURE 2011 Clubs UMANG Sports Club Teamwork is the soul of business management and setting up UMANG is a step in this direction. Keeping this in view this club aims to set the mood of students for working ULLAS together with multiplied zeal to step ahead and achieve Adventure Club their goal. Sports events have taken place on its campus ULLAS, an adventure club, is a student initiative that from time to time. encourages students to feel the fire of life and continue to accept new challenges coming their way. Rock climbing, sightseeing, trekking, cycling, management games and photography are the few activities undertaken by the club. ABHIVYAKTI Theatre Club To unfold the spirit of beauty blended with reality and CANVAS showcase the wonderful and aesthetic element in human Painting club persona ABHIVYAKTI has come up. The stage is set for CANVAS is a painting club where students interact, students to appear in different forms, enact people dotting exchange ideas, learn through experimentation and our society and win the final applause. This aims to explore express themselves through colours. the multiple dimension of human growth lying within. Industrial Exposure Rural Exposure Theoretical learning is rather a limitation, if it is not As a part of its endeavour to prepare future corporate complemented with practical learning. Keeping this in mind managers with a better understanding on growing rural ISM has always encouraged its students to engage with market, ISM has teamed up with non- governmental different companies and businesses to get a practical insight organisations to give rural exposure to all the students. into real life problems. One such instance was engaging With the growing consumerism in rural areas, bigger brands our students in a sales assignment at Tata Teleservices are eyeing towards rural India as a potential market for Ltd. (TTSL) before the commencement of the marketing growth and it is expected that, young managers have a firm course. Students had a practical experience of direct sales understanding of the rural market. and close interaction with variety of customers to identify In the first year, as a part of compulsory rural induction the real issues faced by a salesman. The learning and program, students were taken to Sarai village (distt. Vashali), experiences of every student was shared in the classroom where they got the opportunity to study the rural market, and were correlated with different theories to have a better rural buying patterns and marketing strategies being understanding of marketing concepts. followed by the various companies. The students were The course curriculum also has compulsory Summer also exposed to the functioning of various micro-finance Internship in companies at the end of the first year so that, institutions and the self-help groups. students get a chance to apply the concepts they have learnt in the first year. Students are required to submit a report of their summer internship which is evaluated by a panel of faculty members. 15
  • 18. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA fire PASSION Leadership of passion inspires and opens new possibilities. At ISM, ‘passion’ is harnessed and directed to evolve into a passionate leadership and become a meaningful momentum of progress. 16
  • 19. INFORMATION BROCHURE 2011 Placement Cell The institute has a placement cell comprising faculty members and elected representative body from students. The placement cell is engaged in summer as well final placements activities. The activities of the Placement Cell are as follows: • It prepares a database regarding preference of sectors and companies of each and every student. Faculty members in the placement cell also counsel and sensitize the students regarding the requirements of the every sector and the type of job profile. • It helps each student in preparing a professional resume compatible with the industry specific requirements. • It works in tandem with the Industry Interface Cell during the whole placement process and conducts industry specific workshops and training programs. • It ensures that all our students get the opportunity to face campus interviews in good companies and take up jobs according to their preferences. Industry Interface The college has an industry interface cell which invites prominent people from the industry for guest lectures and seminars. This gives our students an opportunity to interact with personalities who made an impact and get inspired by them. Two of the prominent people who visited are: Atul Kumar (Vice President, Corporate Banking, HSBC) He is working with HSBC as Vice President, Corporate Banking, Mumbai. He was heading the microfinance initiative of HSBC bank in Mumbai. He has funded many Microfinance Institutions during his tenure and has deep understanding and knowledge of microfinance sector. Shubhendu Amitabh Mr. Shubendhu Amitabh, Senior President, Corporate Communications Aditya Birla Group, delivered a lecture on marketing communication at International School of Management Patna. Dr. Binay Kumar Ray (Ph.D. IGIDR; AVP Nomura) Dr. Binay Kumar Ray, a doctorate from Indira Gandhi Institute of Development Research (IGIDR), an advanced research institute established by the Reserve Bank of India. Dr. Ray has contributed many research papers on Quantitative finance and financial modeling in various national and international journals. He is currently working as a AVP in quantitative risk team of Nomura (formerly Lehman Brothers). Dr. Ray acquainted students of ISM with various credit rating models being used by financial research companies and investment banks. 17
  • 20. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA Research and Consulting International School of Management Patna is engaged in consulting activities in various sectors like Real Estate, Financial Research, Health Care and Education. The consulting assignments help students to experience the real business challenges and problems faced by the organizations. The consulting activities also involve Management Development Programmes for the corporate houses which help the college to have a better understanding on various dimensions of Management. Highlights Financial Research: We are engaged in research related to global financial markets. Our first focus has been promoting the principles of value investing for Indian equity investors. We are promoting principles used by Benjamin Graham, Phil Fisher and Warren Buffett for investments. Real Estate: In real estate we have introduced the concept of luxury living spaces and service apartments in Patna. The concept of habitat creation was also introduced first time in Patna by the consultancy wing of ISM. 18
  • 21. INFORMATION BROCHURE 2011 “An institute with honest intent and desire to make all round development to its students.” Prof. Anindra Haldar Centre for CSR Initiatives The idea of “Centre for CSR Initiatives” for private players in Bihar has been conceptualized in view of enhancing the contribution of corporate in community development. The World Bank report published in various newspapers indicating Patna as the second most suitable place for business in India, heralds entry of several new players in the region. Thus, the corporate will have greater choice for their CSR activity in the region. Centre for CSR Initiatives will solely function as a Research and Development support agency to CSR initiatives of private companies in Bihar. This centre will conduct research on the performance of different programmes being run under CSR initiatives of corporate and also, help them partner private players in identifying the potential agencies for undertaking the activity. Centre for CSR Initiatives will also develop programmes for NGOs on demand and provide necessary R&D support as per their requirement. This will indeed be a step towards the capacity building of NGOs through R&D support. 19
  • 22. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA The Entrepreneurship Incubation Centre Our vision is not only to create a pool of efficient managers but also, to produce Entrepreneurs as well, who can lead by example. Therefore, the Institute has a dedicated Entrepreneurship Incubation Centre, which involves the followings: • It nurtures innovative ideas and puts highly directional efforts towards successfully executing them. • It provides faculty guidance and facilitates feasibility studies on business ideas of the students. • The centre facilitates seed money assistance to the successful plan so that, they can see the light of the day. International Certification ISM has aligned its courses with some of the industry relevant and internationally recognized certification courses like Charted Financial Analyst (CFA), Financial Risk Management (FRM), Actuarial Sciences, etc. and the college encourages students to take up one of these courses. Since these certifications are internationally recognized and highly acclaimed by the industries, they prove to be of great help in fetching handsomely paid industry specific jobs. Apart from institute’s and faculty’s help, our course curriculum has been designed in such a way that it covers most of the relevant and important topics required to complete these courses. 20
  • 23. INFORMATION BROCHURE 2011 Students Speak “I am privileged to be a part of ISM. It has given me a platform to learn and acquire management skills. It has maintained a quality standard which will help many to fulfill their aspiration. As a student, I have gained a lot and feel safe and secure under its aegis.” Zareen “Being a student of ISM, I will say that it provides a top class education to us through its highly qualified faculty members. Most important thing that separates this college from other management schools is that it provides education with practical orientation than a theory focus. For example, we all did a sales training in Tata Tele Services Ltd. before the start of the Marketing course. I don’t think I could have been able to get this pedagogy anywhere else.” Abhishek Kumar 21
  • 24. INTERNATIONAL SCHOOL OF MANAGEMENT PATNA ISM in News 22
  • 25. INFORMATION BROCHURE 2011 About Patna Gol Ghar Takht Sri Harmandir Sahib Old Fort on the Bank of Ganges Patna, the capital of Bihar state, is located on the south bank of the river Ganga. It was founded in the 5th century BC as Pataliputra and was the capital of Magadha. It was ruled later by the Mauryan Empire. A centre of learning, it became the Gupta dynasty’s capital in the 4th century AD. Revived as Patna in 1541 by an Afghan ruler, it became prosperous under the Mughal dynasty and passed to the British in 1765. Today Patna is fast emerging as an excellent hub of academic and industrial dynamics. It is rapidly developing into a successful modern metropolis. Patna is 21st fastest growing city in the world and 5th fastest growing city in India. Of late, top multinational companies have begun setting up their units in the capital with thousands of opportunities coming up. It is well connected by air, rail and road. Shaheed Smarak 23
  • 26. How to Reach ISM Map not to Scale N W E Gandhi DANAPUR CANTT. Maidan S FRAZER ROAD EXHIBITION ROAD SHAGUNA DAK BAILEY ROAD BUNGLOW MORE KAUSHALYA ESTATE ISM KHAGAUL ROAD CITY OFFICE FRAZER ROAD ISM LAKHNI BIGHA CAMPUS VILLAGE PETROL PUMP SARARI VILLAGE KHAGAUL ROAD SATYANARAYAN PATNA SINGH DWAR JUNC TION DANAPUR BIHTA ROAD BIHTA ROAD STATION Flight Details Mumbai New Delhi Indigo 6E-178 Indian IC-409 Kingfisher IT3571 Indigo 6E-180 Jet Airways 9W-2852 Jet Air 9W-727 Kolkata Go Air G8341 Indigo 6E-341 Bangalore Jet Air 9W-2852 Indigo 6E-341 Kingfisher IT-4579 Jet Konnect 9W-2452 24
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  • 28. Admissions O ce: International School of Management Patna A-501 Kaushlya Estate, Dak Bunglow Crossing Patna – 800001 (Bihar) Phone : 0612- 6531102, 077394 47610 email : info@ismpatna.ac.in, admission@ismpatna.ac.in Web: www.ismpatna.ac.in