IS ME PETE?
Client Strategy Director
@theMediaFlow
Responsible for technical strategy and delivery
@ismepete #brightonseo
Quick
Checklist
1. Crawl
Check site can be crawled & is indexed
Use a crawling tool
SEO Spider is by far my
personal favourite
Other crawlers I’ve ...
Robots.txt
Robots Meta
X-Robots-Tag
Robots
Check
site:
Search
2. Integrity
Source: http://www.flickr.com/photos/kruemi/4227492449
Source: http://www.flickr.com/photos/margin/115393654
Eliminate Internal Redirects
& Broken Links
301s/302s/404s/403s/500s
…whatever, update
to correct destinations!
Check
WWW versus non-WWW
Canonical tagging
Source: http://www.flickr.com/photos/anxiousnut/5389243033/
Source: http://www.flickr.com/photos/goofygouda/5196610171/
Use UA Switcher as Googlebot
Look for signs of hack (inserted spam links etc)
G’bot gets
a better G
interface?
Check Crawl
Errors &
Stats
Look for
Spikes
Use spider to
check for
analytics code
Source:
3. De-Dupe
Find dupe
domains &
scraped
content
/
Check site for duplicate Title, Description & h1 use
Source: http://www.flickr.com/photos/stewart/461099066/
4. Optimise
Source:
Source: http://www.flickr.com/photos/stuttermonkey/41579924/
Review Internal Linking and Information Architecture
Home Category
Anchor
Text
Source: http://www.flickr.com/photos/zigazou76/5809274263/
Source:
Describe image:
<img alt="Scary shark is coming to eat me!" src="">
5. Refine
Source: http://www.flickr.com/photos/herselfsphotos/485890032/
Source: http://www.flickr.com/photos/ben_grey/4582294721/
Source: http://www.flickr.com/photos/borkurdotnet/691053039/
Go Back!
…and do it all again
…until everything is perfect!
6. Repeat
Source:
THANKS
FOR LISTENING
Download the checklist
www.themediaflow.com/2014/04/technical-checklist
Let me
know if
you have
questions!
@ismepete +44(0...
Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
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Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014

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Slides to Peter Handley's SEO Technical Audit Checklist from Brighton SEO 2014

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Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014

  1. 1. IS ME PETE? Client Strategy Director @theMediaFlow Responsible for technical strategy and delivery @ismepete #brightonseo
  2. 2. Quick Checklist
  3. 3. 1. Crawl
  4. 4. Check site can be crawled & is indexed Use a crawling tool SEO Spider is by far my personal favourite Other crawlers I’ve used include:
  5. 5. Robots.txt Robots Meta X-Robots-Tag Robots
  6. 6. Check site: Search
  7. 7. 2. Integrity
  8. 8. Source: http://www.flickr.com/photos/kruemi/4227492449
  9. 9. Source: http://www.flickr.com/photos/margin/115393654
  10. 10. Eliminate Internal Redirects & Broken Links 301s/302s/404s/403s/500s …whatever, update to correct destinations!
  11. 11. Check WWW versus non-WWW Canonical tagging
  12. 12. Source: http://www.flickr.com/photos/anxiousnut/5389243033/
  13. 13. Source: http://www.flickr.com/photos/goofygouda/5196610171/
  14. 14. Use UA Switcher as Googlebot Look for signs of hack (inserted spam links etc)
  15. 15. G’bot gets a better G interface?
  16. 16. Check Crawl Errors & Stats Look for Spikes
  17. 17. Use spider to check for analytics code
  18. 18. Source:
  19. 19. 3. De-Dupe
  20. 20. Find dupe domains & scraped content
  21. 21. /
  22. 22. Check site for duplicate Title, Description & h1 use
  23. 23. Source: http://www.flickr.com/photos/stewart/461099066/
  24. 24. 4. Optimise Source:
  25. 25. Source: http://www.flickr.com/photos/stuttermonkey/41579924/
  26. 26. Review Internal Linking and Information Architecture Home Category Anchor Text
  27. 27. Source: http://www.flickr.com/photos/zigazou76/5809274263/
  28. 28. Source:
  29. 29. Describe image: <img alt="Scary shark is coming to eat me!" src="">
  30. 30. 5. Refine Source: http://www.flickr.com/photos/herselfsphotos/485890032/
  31. 31. Source: http://www.flickr.com/photos/ben_grey/4582294721/
  32. 32. Source: http://www.flickr.com/photos/borkurdotnet/691053039/
  33. 33. Go Back! …and do it all again …until everything is perfect! 6. Repeat
  34. 34. Source:
  35. 35. THANKS FOR LISTENING
  36. 36. Download the checklist www.themediaflow.com/2014/04/technical-checklist Let me know if you have questions! @ismepete +44(0)1256 384890 peter.handley@themediaflow.com www.themediaflow.com
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