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Creative Industry In Australia

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  • 1. CREATIVE INDUSTRY IN AUSTRALIA ISMAIRIYANTI ISMADI MURNI NORESTRI MOHD NORDIN
  • 2. OUTLINE
    • Terminology
    • Sectors
    • Government support
    • Opportunity
    • Potential marketplaces
    • Challenge
    • Trend
    • Conclusion
    06/05/09
  • 3. HISTORY
    • Emerged to Australia in early 1990s
    • Launched in late 1990s and early 21 st century
    • Creative Industries Cluster Study was undertaken in 2002 to 2003
    • The industry’s income grew at an average of 7.7 per cent in 2001 to 2004
    06/05/09
  • 4. SECTORS
    • Core industries:
      • Film, e.g. Animal Logic, Beyond, PlanetX
      • Music , e.g. Mushroom, Warners
      • Broadcasting, e.g. radio and tv networks
      • Publishing, e.g. Lonely Planet, Penguin
      • Games, e.g. Microforte, Infogrames, Torus;
      • Interactive media, e.g. Yahoo, Looksmart
      • Industrial and visual design, e.g. automotive design.
    06/05/09
  • 5. SECTORS
    • Partial industries:
      • Software design and development, e.g. EDS, SMS, Technology One, Solution 6, Rational
      • Advertising, e.g. George Patterson, BMC
      • Architecture and related professional services.
    06/05/09
  • 6. SECTORS Source: Australian Interactive Media Industry Association 06/05/09
  • 7. GOVERNMENT SUPPORT
    • Government at all levels, as well as industry associations and educational institutions, need to work together to create the vision and provide the infrastructure to allow this objective to be achieved.
    • EMDG funding and AFC grants
    • Industry Development program
    • Cooperative research centres (CRCs)
    • Cluster and Incubator programmes
    • Skill Development program
    • CREATE Australia and the Vocational Education and Training (VET) sector
    06/05/09
  • 8.
    • FIBRE is existing programmes that is potentially most significant to all sectors of the Creative Digital Industry
    • Australian Film Commission (AFC)
      • Government's agency for supporting the development of film, television and interactive digital media Projects and their creators.
      • The focus for:
        • the independent production sector-companies and individuals
    INDUSTRY DEVELOPMENT PROGRAM 06/05/09
  • 9.
    • Broadband Content Fund (Minister for Communications, Information Technology and the Arts) Inject a fund ($2.1 million over 3 years) to AFC
      • Support for demonstrates quality, originality and creative ambition, is genuinely interactive and explores the possibilities of a broadband environment in innovative ways. $200,000 to $500,000 per project
      • The funding start 2002.
    INDUSTRY DEVELOPMENT PROGRAM 06/05/09
  • 10.
    • This CRCs as a creative consultant to the company whose joint the creative industry
    • The function is an extremely effective path from research through to commercialisation and exporting
    COOPERATE RESEARCH CENTRE (CRCS) 06/05/09
  • 11.
    • The $78 million Building on Information Technology Strengths (BITS)
    • 10 incubators have in total enrolled some 135 companies of which 17 could be classified as being members of the Creative Digital Industry
    CLUSTER INCUBATOR PROGRAMMERS 06/05/09
  • 12.
    • AFTRS is a specialist centre of excellence providing elite training for talented filmmakers and broadcasters, both potential and existing.
      • AFTRS is currently seeking to instigate a major programme on entrepreneurship in the Digital Creative arts
    • B. NIDA (Australia's National Institute of Dramatic Art) is a centre of excellence in training for theatre, film and television.
    SKILL DEVELOPMENT PROGRAMMERS 06/05/09
  • 13. CREATE AUSTRALIA AND THE VOCATIONAL EDUCATION AND TRAINING (VET) SECTOR
    • 11 sectors in the cultural industries, under CREATE Australia determined by the Australian National Training Authority:
      • community cultural development
      • entertainment
      • film, tv and radio
      • library and information services
      • multimedia
    06/05/09
  • 14.
      • museums, galleries and cultural heritage sites
      • music
      • performing arts
      • visual arts, craft and design
      • publishing and journalism
      • zoos and natural heritage sites
    CREATE AUSTRALIA AND THE VOCATIONAL EDUCATION AND TRAINING (VET) SECTOR 06/05/09
  • 15. OPPORTUNITY
    • High opportunity
    • Infrastructure of the industry (bottom to up)
    • The market local and international
    • The business was matured
    • The business model are becoming the main product export
    06/05/09
  • 16. POTENTIAL MARKETPLACES 06/05/09
    • Global marketplace – exporting the product
    • THE STRATEGIES IS:
      • Choosing the right Market and Countries
      • Branding
      • Scaling
      • Co-production Partnering
      • Trade missions
      • Distributions
  • 17.
    • THE THREATS OF GLOBAL MARKETPLACE:
      • Politic considerations
      • Cultural differences
      • Economic Environment
    POTENTIAL MARKETPLACES 06/05/09
  • 18. CHALLENGE 06/05/09
  • 19. TREND
    • Digital technology has also given rise to new forms of expression
      • Computer game development
      • Short film production
      • Digital animation
    • The internet is the new distribution medium for creative content, sites include:
      • Flickr(photos)
      • YouTube(video)
      • Facebook(various)
    06/05/09
  • 20. TREND 06/05/09
  • 21. CONCLUSION
    • Creative industry has big growth in Australia
    • Factor for the successful is government support, the education, the innovative and creativity, create the demand and the issue, pioneer and infrastructure
    • The current trend creates a lot of opportunity in creative industry
    • Internet is the new channel distribution of creative industry
    06/05/09
  • 22. THANK YOU Q & A