New Media and Business

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New Media and Business Presentation @ Fordham University GBA Program

New Media and Business Presentation @ Fordham University GBA Program

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Transcript

  • 1. Familiar?
  • 2. How come this happened?
  • 3. The way to a new ...?
  • 4. History, Communication, CultureORAL TEXTUAL AUDIO-VISUAL NEW???
  • 5. Society, Technology, Life, ... Agriculture  Industry  Information Country  City  Metropolis Ext. Family  Family  Individual Nature  Building  New???
  • 6. Society, Technology, Life, ... Agriculture  Industry  Information Country  City  Metropolis Ext. Family  Family  Individual Nature  Building  Cyberspace
  • 7. What is New Media? An interactive, digital and time-space independent communication medium on cyberspace.
  • 8. Metropolis Individual in the Inf.Age Ego-centric Alone Superficial Insecure, unreliable Anytime, anywhere Sharing, sharing, sharing...
  • 9. Digital Natives
  • 10. Digital Immigrants
  • 11. Digital Dinosaurs
  • 12. Evolution of CommunicationPersona Public Platform l PRINTED AUDIO-VISUAL DIGITAL 1800 1850 1900 1950 2000 2050   ? TRANSPORT NET RADIO NET CYBER NET 
  • 13. The Convergence DIGITAL Telecomms Media Information
  • 14. Convergence Info Comms Media
  • 15. IT ICT  ICM (Info Com Media)
  • 16. Cyber Device Info Comms Cyber Device Media
  • 17. Cyber Device
  • 18. Cyber Device+
  • 19. TheConvergence DIGITAL Telecomms Web2.0 Media Web3.0 Web1.0 Information
  • 20. Evolution of New Media Social Media Facebook,Twitter, etc. Google
  • 21. Social Media A chaotic media created and driven by the users Search/Find Experience Share  Social Music (find, play, share)  Social Game (find, play, share)  Social Shopping (search, buy&use, share)  Social TV (search, watch, share)
  • 22. New Media: Statistics Number of Mobile Users: 4.000 M + (TR: 65 M)  NTTDoCoMo (Japan): 58 Mobile Internet Users w/10,5 B $ rev Number of Internet Users: 2.100 M + (TR: 36 M)  Blogspot : 1.000 M (156 M Blogs)  Facebook : 800 M (TR: 30 M)  Twitter : 200 M (TR: 5 M)  LinkedIn : 132 M (TR: 1 M)  ....
  • 23. New Media Truths New Media is Internet, mobile nets and more!  Cyber Space=Internet+Mobile Net+Bluetooth+Private Net+?? NewMedia ≥ SocialMedia & NewMedia ≤ SocialMedia  Social Media is not only Internet  E.g.: Group SMS is a social media activity in mobile medium.  Internet is not only Social Media
  • 24. New Media; New Problems Hostile attitudes to current orthodoxy  Multiidentity  Cyber Crime  Collapse of traditional economic models  Privacy Issues  Hate Speech
  • 25. New Media; New Opportunities Birth of a new life style  Virtual Socialisation  Cyber Enterpreneurship  Home Office- Coffee Office-No Office
  • 26. New Media; New Business Innovative Business Models  Free  Freemium  Long Tail  Creative Commons  ...
  • 27. New Media; New Politics Freedom of Internet = Freedom of me  Wikileaks  Arap Spring  Occupy Wall Street  Indiganos  Anonymous
  • 28. New Media; New Jobs Blogger, Online Journalists Social Media Experts Online reputation managers Copyright/Content Managers Online Educators & Trainers Mobile Healthcare Experts ....
  • 29. Success Stories http://paper.li/ismailhpolat
  • 30. Success Stories http://fizy.com
  • 31. New Media: New Future
  • 32.  E-mail  ismail.polat@khas.edu.tr Blog  http://ismailhpolat.com Social Media  http://twitter.com/ismailhpolat  http://tr.linkedin.com/in/ismailhpolat  http://facebook.com/ismailhakkipolat
  • 33. Suggested Readings: Flew T., New Media An Introduction, Oxford Press, 2008. Lister, Dovey, Giddings, Grant, Kelly, New Media A Critical Introduction, Routledge, 2009. Bolter, J.D., Grusin R., ReMediation:Understanding New Media, MIT Press,1999. Jenkins H., Convergence Culture: Where Old and New Media Collide, NYU Press, 2006. Lessig L., Free Culture, The Penguin Press, 2004. Turkle S. Alone Together, Basic Books, 2011. Gangopadhyay P., Chatterji M., Economics of Globalisation, Ashgate Publishing Ltd., 2005