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How Americans recognize libraries

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    How Americans recognize libraries How Americans recognize libraries Presentation Transcript

    • How libraries are perceived by the US people: 2010
      OCLC report: “Perceptions of Libraries, 2010”
      By Nalsi
      2011.3.12 @北邮图书馆
    • Perceptions of libraries and Information Resources (2005)
      • 82% of users use search engine as the start point of their information-searching process; 1% use library websites
      • Users give a higher valuation toward search engine than library concerning the quality of source.
      http://www.oclc.org/reports/2005perceptions.htm
    • TOC
      • A long view: In Internet time (p. 2-7)
      • In context (p. 10-49)
      • By community (p. 50-93)
      • A long view: Looking forward(p. 94-100)
      • Appendices
    • In context
      The development of Internet and technologies
      The Great Recession
      How American use online resources and their libraries
      The library brand
      http://nalsicat.blogbus.com/logs/103034895.html
    • In context: some conclusions
      Libraries are playing an vital role to supply the users with free new technologies
      Paradoxically, economic recession makes libraries more important, especially for those economic impacted people
      Libraries are still seen as a physical supplier of books, even though other services have been supplied for a long time
      Users value librarians very higher, even more than they value libraries
    • By community
      College students
      Teens & young adults (12-24)
      Generation X (25-45)
      Boomers (46-64)
      Seniors (65-)
    • College Students
      Users of new technologies
      92%use SNS(2/3of them log in everyday)
      81%use social media websites
      Recognition of libraries
      43%of them take library as the most reliable sources (the highest group)
    • UW How college students seek information in the digital age report
      University of Washington’s Information School: How College Students Seek Information in the Digital Age, conducted in 2009
      http://projectinfolit.org/pdfs/PIL_Fall2009_Year1Report_12_2009.pdf
      http://catwizard.net/posts/20091205150856.html
    • Some findings
      College students use the same set of information sources when conducting different tasks (professional or everyday)
      College student rely heavily on their social network when they search: for example, friends
      Less than half of students consort to librarians; 1/3 of students find it useful to ask librarians questions about homework
      While col. students rely library resources, they don’t like librarians
    • Teens & young adults
      Teens take information habits with them when they mature
      Young adults lead in using online resources, IM and blogging, which was the habit of teens five years ago
      Teens are using: Wikipedia, Ask-an-expert sites (the highest of all), SMS (rather than IM)
    • Are teens are still using email?
      A research conducted by Nielson Co. in 2010 found that the time people spending emailing dropped by 28%. (time spent IM dropped by 15%)
      Kids love texting, with half send 50 or more per day, 1/3 send 100 or more.
      A Pew report: only 11% of teens use email every day(?). While in OCLC’s report, 96% of teens use email.
    • Gen X
      Most impacted group by the recession, with their lifestyle greatly changed: reduce spending and using libraries more
      Using all online information sources increased; the gap between them and teens & young adults bridged
    • Boomer
      Similar with Gen Xer, closing the age divide
      Again, greatly influenced by the recession, that their lifestyle changed a lot
    • Seniors
      Again, closing the age divide in using all the new technologies
      Not impacted seriously by the recession, however, lifestyle changed too
    • Conclusions by community
      Americans who have a negative job impact rely on libraries
      Teens are among the most heaviest library users
      75% have a library card (2/3)
      72% visit the library annually (62%)
      Americans value librarians
    • Conclusions by community
      Nearly all Americans use email and search engines (94% and 92% respectively)
      Two-thirds of Americans use SNS
      Wikipedia is broadly-used too (73%)
      Again, based on a report conducted by Pews in 2010, 53% of Americans who use internet (42% of all) use Wikipedia
    • Some of the final conclusions
      Library websites:of 68% of all the users who use libraries, only half of them (33% of all) visit library websites
      One way to promote transitional values of libraries is to promote our online presence, no matter presence on SNS or online resources we offer
      One of the main concerns of the users is that the opening hours of libraries are too short
    • Some of the final conclusions
      Libraries need promotion:
      Only 17% of all the library users have ever seen ads or promotional materials of libraries (11% of college students), and most of the users saw them in the library
      Promote the library services, resources, ideas and values by asking librarians and users to tell his/her story about the library
    • OCLC’s Geek the Library project
      • Libraries encourage the users to tell the story of his or her of what they geek (means what they passionate on), and tell the users that the library will support all what they want to do in order to increase the public awareness of their local libraries
      • The second step (and the most important one) is to increase the public awareness of funding difficulties faced by their local libraries and to make them do something (by voting, for example) to help the libraries
    • Some of the final conclusions
      Users still relate libraries primarily with books, ignoring other services libraries supply, especially e-resources
      New services to meet local needs, such as helping users to find a job, or free internet connection
      Literacy in the new age
      To establish the foundation of a democratic society (f.g.)
    • Any questions?