The Design Approaches Adaptive Web Design (Cant Using it in mobile). Responsive Web Design. Fluid Responsive Web Design.Examples:1. http://www.smashingmagazine.com/2. http://woothemes.createsend1.com/t/ViewEmail/y/1D01C6A E9D0283473. http://stylecampaign.com/blog/blogmails/fluid/fluidimg/graem e.htm
The Benefits No Zoom. Improved readability & usability. Low risk of being caught in spam filters. Better Information Organization. Respect Your Client(JS/EMP). More appropriate for businesses. Easy and Fast to use.